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Which Record Label Is The Weeknd Signed To Which Record Label Is The Weeknd Signed To

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Which Record Label Is The Weeknd Signed To

Written by: Faina Haygood

Discover which record label The Weeknd is signed to and learn more about his music career. Find out how this talented artist has made waves in the industry with his unique sound.

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The Weeknd is one of the most successful and influential artists of his generation. Known for his unique blend of R&B, pop, and alternative music, The Weeknd has captivated audiences worldwide with his soulful vocals, introspective lyrics, and innovative sound. But behind his meteoric rise to fame lies the support and guidance of his record label.

A record label plays a crucial role in an artist’s career, providing support and resources to help them navigate the complex music industry. From signing artists to promoting their music and managing their careers, a record label is often the driving force behind an artist’s success.

In this article, we will explore the record label that The Weeknd is signed to and how it has contributed to his remarkable career. We will dive into the history of The Weeknd, his early career, and the pivotal moment when he signed with a major record label. We will also discuss the current record label that represents him, their collaborations and projects, and the success and achievements that The Weeknd has attained under their guidance.

Join us as we delve into the world of The Weeknd and his record label, and discover how this partnership has propelled him to the top of the music industry.


History of The Weeknd

The Weeknd, whose real name is Abel Makkonen Tesfaye, was born on February 16, 1990, in Toronto, Canada. He rose to prominence in 2010 with his mixtapes that he self-released on the internet. These mixtapes, such as “House of Balloons,” “Thursday,” and “Echoes of Silence,” showcased his distinct sound and garnered critical acclaim.

The Weeknd’s music was characterized by its atmospheric production, haunting melodies, and provocative lyrics that often explored themes of love, sex, and excess. His enigmatic persona, marked by his trademark hairstyle and mysterious public image, added to the intrigue surrounding his music.

As The Weeknd gained popularity online, industry insiders took notice, and his unique style began to resonate with a wider audience. Major record labels and executives started to court him, recognizing his extraordinary talent and potential for stardom.

In the midst of this growing buzz, The Weeknd made a strategic decision to maintain his artistic independence by staying true to his roots. Rather than rushing to sign with a major record label, he opted to continue releasing music independently, building a dedicated fanbase and expanding his reach.

This decision allowed him to maintain creative control over his music and retain the freedom to express his artistic vision without compromise. It also positioned him as a trailblazer in the music industry, where self-released and self-promoted artists were still a rarity at the time.

The Weeknd’s early success and refusal to conform to industry conventions garnered him praise from both critics and fans alike. His atmospheric and introspective sound resonated with a generation searching for something different, and his mixtapes became cult classics.

As his popularity continued to grow, The Weeknd’s reputation as a groundbreaking artist caught the attention of influential figures in the music industry. It was only a matter of time before he attracted the interest of a major record label, setting the stage for the next chapter in his career.


The Weeknd’s Early Career

Before signing with a major record label, The Weeknd’s early career was marked by his self-released mixtapes and his ability to generate significant buzz within the music industry. These mixtapes showcased his unique sound and established him as a rising star in the R&B and alternative music landscape.

One of The Weeknd’s most significant breakthroughs came in 2011 when Drake, another successful Canadian artist, featured him on his album “Take Care.” The collaboration on the track “Crew Love” exposed The Weeknd to a broader audience and solidified his position as an artist to watch.

The critical acclaim and chart success of “Take Care” helped raise The Weeknd’s profile and attracted the attention of influential figures in the music industry. Major record labels began vying for his signature, recognizing the immense potential and commercial viability of his unique sound.

During this time, The Weeknd sold out his first live shows and embarked on a tour to further spread his music and connect with his expanding fanbase. The live performances showcased his compelling stage presence and affirmed his ability to captivate audiences with his powerful vocals.

While The Weeknd’s mixtapes gained popularity primarily through online platforms, he also utilized social media to engage with his fans and build a dedicated following. This direct interaction with his audience helped solidify his connection with fans and create a sense of exclusivity around his music.

The Weeknd’s early career was characterized by his artistic experimentation and boundary-pushing music that defied genre conventions. His raw and vulnerable lyrics, combined with his soulful and atmospheric production, allowed him to carve out a unique niche in the music industry.

Despite his growing success, The Weeknd remained steadfast in his decision to maintain artistic control over his music. This approach allowed him to shape his own narrative and build a dedicated fanbase that valued his authenticity and creativity.

The Weeknd’s early career laid the foundation for his future success, setting the stage for his signing with a major record label and the subsequent milestones and achievements that would solidify his status as a global superstar.


Signing with a Major Record Label

The turning point in The Weeknd’s career came when he made the decision to sign with a major record label. After generating significant buzz and establishing himself as an artist to watch, The Weeknd found himself in a position where he had multiple options on the table.

In 2012, The Weeknd officially signed with Republic Records, a subsidiary of Universal Music Group. This union with a major record label propelled him into the mainstream music industry and provided him with the resources and support to take his career to new heights.

The decision to sign with Republic Records was strategic and carefully considered. The label, known for its successful roster of artists and industry expertise, was able to provide The Weeknd with the global infrastructure and promotional machinery necessary to reach a wider audience.

By aligning with Republic Records, The Weeknd gained access to a team of industry professionals who were well-versed in navigating the complexities of the music business. They worked cohesively to strategically market his music, secure radio play, and negotiate deals for endorsements and collaborations.

The Weeknd’s signing with a major record label also opened doors to collaborations with other industry heavyweights. As his star power grew, he was able to work with top producers, songwriters, and fellow artists, resulting in some of his most successful and critically acclaimed projects to date.

Signing with a major record label allowed The Weeknd to expand his reach globally. With their extensive network of partners and distribution channels, his music could now reach fans all around the world, cementing his status as an international sensation.

One of the key advantages of signing with a major record label was the increased exposure and promotional opportunities that became available to The Weeknd. His music began receiving significant airplay on mainstream radio, and his presence in the media and on streaming platforms grew exponentially.

The collaboration between The Weeknd and Republic Records proved to be a mutually beneficial partnership. The label’s support and guidance enabled The Weeknd to focus on his artistry and further refine his sound, ensuring that his music resonated with a broader audience while remaining true to his unique vision.

While signing with a major record label marked a significant milestone in The Weeknd’s career, it was only the beginning of a journey that would catapult him to superstardom and solidify his position as one of the most influential artists of his generation.


The Weeknd’s Current Record Label

The Weeknd’s current record label is XO, which also operates as an imprint under Republic Records. Founded by The Weeknd himself, XO serves as a platform to promote and distribute his music, as well as to support other artists and projects aligned with The Weeknd’s artistic vision.

Established in 2012, XO has allowed The Weeknd to maintain creative control over his music while benefiting from the resources and expertise of a major label. This unique partnership has provided the perfect balance of artistic freedom and industry support.

Under the umbrella of XO, The Weeknd has continued to release critically acclaimed albums and singles that have resonated with fans and topped the charts. The label’s focus on quality and innovation has solidified its reputation as a powerhouse in the music industry.

XO has also been instrumental in nurturing and promoting emerging talent. The label has signed artists who share The Weeknd’s artistic vision and has provided them with the platform to showcase their talent to a larger audience.

In addition to music releases, XO has expanded its reach into other creative endeavors. The label has collaborated with fashion brands, creating exclusive merchandise lines that incorporate The Weeknd’s unique aesthetic and style.

Moreover, XO has developed a strong presence in the live performance sector. The label has curated and organized tours and concert events, providing fans with immersive and unforgettable experiences that reflect the essence of The Weeknd’s music.

One of the notable achievements of XO is the management and promotion of The Weeknd’s Super Bowl halftime performance in 2021. The label played a crucial role in producing a visually stunning and musically captivating show that showcased The Weeknd’s artistry to a global audience.

The success of XO lies in its ability to cultivate a distinct and cohesive brand around The Weeknd’s music. The label’s commitment to quality, innovation, and artistic integrity has solidified its reputation as a creative force within the music industry.

A testament to the success of XO is the numerous accolades and awards that The Weeknd, and artists under the label, have received. From Grammy Awards to Billboard Music Awards, the recognition that XO has garnered is a testament to its impact and influence in the industry.

As The Weeknd’s career continues to evolve, one thing remains clear: XO will continue to serve as the foundation and driving force behind his music, ensuring that his artistic vision thrives while reaching new heights of success.


Collaborations and Projects under The Weeknd’s Record Label

Under The Weeknd’s record label, XO, a number of notable collaborations and projects have taken place, showcasing the artist’s versatility and willingness to push boundaries. These collaborations have allowed The Weeknd to connect with other artists and merge their unique talents, resulting in innovative and captivating musical experiences.

One of the most impactful collaborations under XO was The Weeknd’s work with rapper Kendrick Lamar. The pair joined forces for the track “Pray for Me,” featured on the soundtrack for the blockbuster film “Black Panther.” The song seamlessly blends The Weeknd’s soulful vocals with Kendrick Lamar’s powerful verses, creating a powerful anthem that captured the spirit of the film.

In addition to collaborating with other artists, The Weeknd has also ventured into the realm of remixes. He has lent his vocals to remixes of popular songs, such as “Or Nah” by Ty Dolla $ign and “Love Me Harder” by Ariana Grande. These remixes have allowed The Weeknd to put his own unique spin on existing tracks, breathing new life into them and further expanding his reach.

Within XO, The Weeknd has also championed and collaborated with emerging artists. He has served as a mentor figure for artists like NAV and 88GLAM, providing them with guidance and support as they navigate the music industry. These collaborations have offered a platform for these artists to showcase their talent and gain exposure to a wider audience.

Beyond music, The Weeknd’s record label has also delved into other creative projects. One notable example is the collaboration with Marvel Comics. XO partnered with Marvel to release a comic book series titled “Starboy,” inspired by The Weeknd’s chart-topping album of the same name. This foray into the world of comic books allowed The Weeknd to expand his artistic expression beyond music and engage with fans in a unique and visually stunning way.

Furthermore, XO has actively supported and promoted The Weeknd’s philanthropic efforts. The label has partnered with various charitable organizations, using their platform to raise awareness and funds for causes close to The Weeknd’s heart. These initiatives have further solidified XO’s commitment to making a positive impact beyond the realm of music.

Collectively, these collaborations and projects under The Weeknd’s record label have showcased his versatility as an artist and demonstrated his willingness to explore new territories. Through these creative partnerships, The Weeknd has been able to push artistic boundaries, further connect with his audience, and leave a lasting impact on the music landscape.


The Weeknd’s Success and Achievements with the Label

The partnership between The Weeknd and his record label, XO, has resulted in a string of remarkable successes and achievements, solidifying his status as one of the most influential and successful artists in the industry.

One of The Weeknd’s standout achievements with XO is the remarkable chart success he has achieved. His albums, such as “Beauty Behind the Madness,” “Starboy,” and “After Hours,” have all debuted at number one on the Billboard 200 chart, showcasing the immense popularity and commercial viability of his music.

Furthermore, The Weeknd has topped the Billboard Hot 100 chart numerous times with hit singles like “Can’t Feel My Face,” “The Hills,” and “Blinding Lights.” These chart-topping achievements highlight the widespread appeal and impact of his music, and his ability to consistently deliver memorable and infectious tracks.

In addition to chart success, The Weeknd has also been recognized and celebrated by various award organizations. He has received numerous Grammy Awards throughout his career, including awards for Best Urban Contemporary Album, Best R&B Performance, and Best Music Video.

The Weeknd’s success extends beyond accolades and chart positions. His ability to captivate audiences with his live performances has also been a significant achievement. His headline performances at major music festivals, such as Coachella and Lollapalooza, have garnered critical acclaim and solidified his reputation as an electrifying performer.

One of The Weeknd’s most notable achievements with XO is his record-breaking performance on the streaming platform Spotify. In 2020, he set a new record for the most streams of a song in a single day with his hit single “Blinding Lights.” This achievement speaks to the immense popularity and cultural impact of his music.

Furthermore, The Weeknd has achieved success in the realm of endorsements and brand partnerships. He has collaborated with prominent companies such as Puma and H&M, cementing his status as a fashion and style icon. These partnerships not only expand his reach to new audiences but also serve as a testament to his influence beyond the music industry.

The Weeknd’s achievements with XO also extend to philanthropy. He has used his platform to support causes such as COVID-19 relief efforts, racial justice initiatives, and organizations focused on addressing homelessness. These philanthropic endeavors highlight his commitment to making a positive impact on society beyond his music.

Collectively, The Weeknd’s success and achievements with XO reflect his unmatched talent, artistic vision, and the unwavering support of his record label. From chart-topping hits to groundbreaking live performances, his accomplishments have solidified his place among the music industry’s elite and have set a benchmark for future generations of artists to aspire to.



The Weeknd’s partnership with his record label, XO, has been a pivotal factor in his remarkable success as an artist. From his early career to his chart-topping albums and unforgettable live performances, the support and guidance provided by XO have played a crucial role in shaping his journey as a global superstar.

Signing with a major record label, Republic Records, allowed The Weeknd to reach a wider audience and tap into the resources and expertise of industry professionals. But it was the establishment of his own record label, XO, that truly allowed him to maintain creative control and further cultivate his unique artistic vision.

Under XO, The Weeknd has engaged in groundbreaking collaborations with fellow artists and expanded his reach into other creative ventures, such as fashion and comic books. The label has served as a platform for emerging talent and has consistently pushed boundaries with innovative projects.

The Weeknd’s success with XO is evident through his chart-topping albums, Grammy Awards, and record-breaking achievements on streaming platforms. His ability to captivate audiences with his powerful vocals and stunning visuals has solidified his status as a global icon.

However, beyond the commercial success, The Weeknd and XO have also made an impact through philanthropic efforts, using their platform to support important causes and make a positive difference in the world.

In conclusion, The Weeknd’s journey with XO is a testament to the power of a strong partnership between an artist and their record label. XO has provided the necessary support, resources, and creative freedom for The Weeknd to thrive and push the boundaries of his artistry. With their ongoing collaboration, the future looks promising for The Weeknd and XO as they continue to make waves in the music industry and leave an indelible mark on music history.

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