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And This Is Why We Drink Podcast And This Is Why We Drink Podcast


And This Is Why We Drink Podcast

Written by: Becky More

Discover the chilling and captivating world of the And This Is Why We Drink podcast. Uncover creepy stories, true crime tales, and supernatural encounters, all in this addictive and entertaining podcast.

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Table of Contents


Welcome to the fascinating world of podcasts, where you can explore a myriad of topics and immerse yourself in captivating conversations. One podcast that has garnered a significant following and made a lasting impact is the And This Is Why We Drink podcast.

And This Is Why We Drink is a podcast that delves into the realms of true crime and the supernatural, offering listeners a unique blend of chilling stories and humorous banter. Hosted by Christine Schiefer and Em Schulz, this podcast has become a favorite among those seeking a thrilling and engaging listening experience.

With its distinct mix of crime and paranormal content, And This Is Why We Drink has successfully carved out its niche in the podcasting world. Each episode is a delightful combination of Christine and Em’s witty and relatable commentary, making listeners feel like they are having a conversation with close friends while exploring the darker sides of humanity and the supernatural.

This podcast has gained a dedicated following due to its ability to strike a balance between informative storytelling and light-hearted humor. It attracts both true crime enthusiasts eager for the latest chilling tales and those intrigued by the unexplained mysteries of the supernatural realm.

In this article, we will take a deeper dive into the And This Is Why We Drink podcast, exploring its host, unique format, topics, and the impact it has had on its loyal fan base. So, sit back, relax, and prepare to be entertained and captivated by the intriguing world of And This Is Why We Drink.


About the Podcast

The And This Is Why We Drink podcast emerged in 2017 and has since become a sensation in the podcasting community. Created by Christine Schiefer and Em Schulz, this podcast combines true crime and paranormal stories for a unique and riveting listening experience.

Unlike other podcasts that focus solely on one genre, And This Is Why We Drink offers a perfect blend of both true crime and supernatural tales. This allows listeners to explore different sides of the human experience and indulge in their fascination with the mysterious and macabre.

The podcast’s hosts, Christine and Em, bring their individual personalities and expertise to create a dynamic and engaging show. Christine’s passion for the paranormal and Em’s deep interest in true crime provide a perfect balance of perspectives, ensuring there is something for everyone in every episode.

With a commitment to thoroughly researching each topic, Christine and Em strive to provide accurate information and present the stories with empathy and respect. Their dedication to delivering high-quality content has earned them a loyal and dedicated fan base.

The And This Is Why We Drink podcast is known for its conversational and humorous style. Christine and Em’s natural chemistry and playful banter give the show an inviting feel, making listeners feel like they’re eavesdropping on a captivating and entertaining conversation.

What sets this podcast apart is its ability to tackle sensitive topics with a delicate touch while maintaining a sense of authenticity and relatability. The hosts bring a humanizing aspect to the stories, often sharing personal anecdotes and reflecting on their own experiences, creating a strong connection with their audience.

Whether discussing gruesome true crime cases or exploring haunting paranormal encounters, And This Is Why We Drink keeps listeners engaged from start to finish. With each episode, Christine and Em invite their audience to join them on a thrilling journey of discovery and delve into the enigmatic world of the unexplained.



The And This Is Why We Drink podcast is hosted by two charismatic and talented individuals: Christine Schiefer and Em Schulz. With their unique personalities and shared passion for all things eerie and intriguing, Christine and Em make for an exceptional hosting duo.

Christine Schiefer, a self-professed horror enthusiast, brings her deep fascination with the supernatural to the podcast. Her love for exploring the unexplained and her ability to find joy in the macabre contribute to the show’s distinctive tone. Christine’s infectious enthusiasm shines through as she delves into paranormal stories, offering her insights and often adding a touch of comedic relief.

Em Schulz, on the other hand, brings a keen interest in true crime to the table. With a knack for storytelling and a thirst for knowledge, Em guides listeners through the chilling world of real-life mysteries and criminal cases. Their meticulous research and attention to detail ensure that every true crime segment is informative, captivating, and respectful to the victims and their families.

Together, Christine and Em’s contrasting personalities create a harmonious balance on the podcast. Their genuine friendship and lighthearted banter make for an entertaining and relatable listening experience. Their chemistry is palpable, creating a comfortable atmosphere that draws in listeners and makes them feel like part of the conversation.

What sets Christine and Em apart as hosts is their transparency and vulnerability. They are not afraid to share their own experiences and emotions, allowing their audience to connect with them on a deeper level. This humanizing approach makes the podcast feel personal and fosters a sense of community among fans.

Christine and Em have a natural knack for storytelling, effortlessly drawing listeners into each episode. They have honed their skills in creating suspense, building tension, and delivering punchlines with impeccable timing. Their ability to engage and captivate audiences is a testament to their passion for their craft.

Overall, Christine Schiefer and Em Schulz are the driving force behind the And This Is Why We Drink podcast’s success. Through their humor, authenticity, and genuine enthusiasm, they have created a podcast that continues to capture the hearts and imaginations of listeners around the world.



The And This Is Why We Drink podcast follows a consistent and engaging format that keeps listeners hooked from the first minute to the last.

Each episode typically begins with Christine and Em catching up on their week, sharing anecdotes, and exchanging banter. This informal and conversational segment allows listeners to get to know the hosts on a personal level and sets the tone for the rest of the episode.

After the initial catch-up, the podcast dives into the true crime and supernatural stories that form the core of each episode. The hosts take turns presenting the stories they have researched, sharing intriguing details and offering their unique perspectives on the cases and paranormal encounters. Their storytelling skills, combined with their witty commentary, create a seamless and enjoyable narrative.

The format also includes a “drinking rule” component, where the hosts and listeners participate in a humorous drinking game. This element adds a fun and interactive element to the podcast, as Christine and Em assign rules that prompt listeners to take a sip of their chosen beverage whenever certain phrases or events occur during the episode.

Interspersed between the main stories are listener-submitted personal paranormal encounters and hometown crime stories. This interactive segment not only allows listeners to contribute to the show but also adds a sense of community and encourages engagement. It’s a testament to the hosts’ commitment to fostering a connection with their audience.

At the end of each episode, Christine and Em take time to express gratitude to their listeners, promote upcoming live shows, and share updates on their personal lives, creating an intimate and continued connection with the audience.

The overall format of And This Is Why We Drink strikes a perfect balance between informative storytelling, humorous banter, and audience participation. It ensures that each episode is a captivating journey into the world of true crime and the supernatural, leaving listeners eagerly awaiting the next installment.


Topics and Guests

The And This Is Why We Drink podcast covers a wide range of topics within the true crime and supernatural genres. From infamous murder cases to chilling ghost stories, Christine and Em leave no stone unturned in their quest to entertain and inform their listeners.

In the realm of true crime, the podcast explores high-profile cases as well as lesser-known mysteries. Christine and Em meticulously research each topic, presenting the facts and dissecting the details with an empathetic approach. They handle sensitive subjects with care and respect, always prioritizing the victims and their families.

When it comes to the supernatural, And This Is Why We Drink delves into paranormal encounters, haunted locations, and unexplained phenomena. Christine’s passion for all things spooky shines through as she shares stories of ghosts, demons, and otherworldly occurrences. Em, too, brings a curious and open-minded perspective to the world of the supernatural.

Occasionally, the podcast welcomes guest experts and enthusiasts to contribute their knowledge and experiences to the conversations. These guests may include authors, paranormal investigators, forensic experts, or individuals with personal connections to the cases being discussed. Their contributions add depth and variety to the discussions, offering fresh insights and perspectives.

What makes the And This Is Why We Drink podcast stand out is the hosts’ ability to find a perfect balance between entertaining storytelling and thought-provoking discussions. They seamlessly transition between the chilling narratives and engaging conversations, providing an engaging listening experience for both true crime enthusiasts and paranormal enthusiasts alike.

In addition to their regular topics, Christine and Em occasionally explore themed episodes, such as holiday specials or episodes centered around specific locations or subgenres within true crime and the supernatural. These themed episodes offer a fresh twist and allow for more in-depth exploration of specific areas of interest.

Whether it’s true crime or the supernatural, And This Is Why We Drink consistently delivers well-researched, intriguing, and often spine-chilling content. With their genuine interest in the subject matter and their ability to engage listeners with their storytelling skills, Christine and Em have established themselves as trusted narrators in the podcasting world.


Popularity and Recognition

Since its inception, the And This Is Why We Drink podcast has garnered a dedicated and passionate following. The podcast’s unique blend of true crime and supernatural storytelling, coupled with the hosts’ charismatic personalities, has resonated with listeners around the world.

With each episode, Christine and Em captivate their audience with meticulously researched stories and a conversational approach that feels like listening to friends sharing their favorite tales. This down-to-earth and relatable style has helped to create a strong connection between the hosts and their listeners, fostering a loyal and engaged fan base.

As a testament to the podcast’s popularity, And This Is Why We Drink has consistently ranked high on podcast charts and received numerous accolades. The show has been featured in “Best of” lists by notable publications, highlighting its quality content and entertaining delivery.

The podcast’s popularity has also translated into a significant online presence, with a vibrant community of fans across social media platforms. The And This Is Why We Drink subreddit boasts a large and active community, where listeners discuss episodes, share theories, and connect with fellow fans. This online community adds to the overall appeal of the podcast and creates a sense of belonging for its followers.

In addition to its dedicated fan base, the podcast has received recognition within the podcasting industry. And This Is Why We Drink has been nominated for and received awards, showcasing the impact it has made in the true crime and supernatural podcasting realm.

The hosts, Christine and Em, have also gained recognition and praise for their engaging and relatable hosting style. Their ability to tackle serious topics with sensitivity and inject humor into their conversations has earned them a loyal and devoted following. Listeners appreciate their authenticity and find comfort in their genuine friendship as it shines through in every episode.

Furthermore, And This Is Why We Drink has attracted attention from sponsors and has forged partnerships with brands that align with the podcast’s interests. These sponsorships not only contribute to the podcast’s continued success but also allow for further growth and expansion.

All in all, the And This Is Why We Drink podcast’s popularity and recognition are a testament to the captivating content it offers. From its loyal fan base to the industry recognition it has received, the podcast has established itself as a prominent figure in the true crime and paranormal podcasting landscape.


Fan Community

The And This Is Why We Drink podcast has fostered a strong and passionate fan community that is as engaging and supportive as the hosts themselves. Fans of the show, often referred to as “drunkers,” have formed a tight-knit community that adds an extra layer of enjoyment to the listening experience.

One of the primary ways fans connect with each other is through social media platforms such as Twitter, Instagram, and Facebook. The podcast’s online presence provides a space for listeners to share their thoughts, theories, and favorite moments from episodes. It also allows them to engage directly with the hosts, creating a sense of camaraderie and inclusion.

The And This Is Why We Drink subreddit, in particular, has become a hub for fans to discuss episodes, share their own personal paranormal encounters and hometown crime stories, and connect with like-minded individuals. This platform not only allows fans to interact with each other but also provides an avenue for Christine and Em to interact with their audience on a more personal level.

Live shows and meetups are also a popular way for fans to come together and celebrate their love for the podcast. Christine and Em frequently tour and perform live shows, giving fans the opportunity to see them in person and share in a collective experience. These events often include meet-and-greets, Q&A sessions, and other interactive activities that further strengthen the bond between the hosts and their audience.

The And This Is Why We Drink fan community is known for its inclusivity and supportiveness. Fans from different backgrounds, ages, and locations come together to celebrate their shared love for true crime and the supernatural. The community fosters an environment of acceptance, where everyone feels valued and heard.

Furthermore, the hosts actively engage with their fan community, showing appreciation for their support and interaction. Christine and Em make an effort to respond to fan messages, tweets, and comments, making fans feel seen and appreciated. This level of engagement further solidifies the connection between the hosts and their audience, reinforcing the sense of community.

Overall, the And This Is Why We Drink fan community is a testament to the podcast’s ability to unite individuals through shared interests. The supportive and inclusive nature of the community adds an extra layer of enjoyment to the podcast experience, making it more than just a show to listen to, but a community to be a part of.


Sponsorships and Partnerships

The success and popularity of the And This Is Why We Drink podcast have caught the attention of companies and brands looking to align themselves with this influential platform. As a result, the podcast has formed sponsorships and partnerships that not only benefit the show but also enhance the overall listening experience for its audience.

These sponsorships and partnerships are carefully curated to ensure that they align with the podcast’s interests and values. By collaborating with brands that share the same passion for true crime, the supernatural, or a similar target audience, And This Is Why We Drink is able to maintain the trust of its listeners while also supporting its growth and sustainability.

Sponsors often provide financial support to the podcast, enabling Christine and Em to continue producing high-quality content and improving the overall production value of the show. Their support also allows the hosts to invest in better equipment and resources, ensuring an enhanced listening experience for their audience.

Additionally, partnerships with brands can provide exclusive benefits or discounts to podcast listeners. This creates a win-win situation where fans can receive special rewards or incentives for their loyalty while also boosting brand recognition and customer engagement for the partnering companies.

It’s important to note that Christine and Em take great care to maintain transparency and authenticity when presenting sponsored content to their audience. They strive to ensure that the ads or brand promotions seamlessly fit within the overall flow of the podcast and resonate with their listeners. This approach helps to maintain the trust and respect they have earned from their fan base.

By partnering with the right brands, the And This Is Why We Drink podcast can provide its audience with additional value in the form of exclusive offers, unique experiences, or even collaborations that extend beyond the podcast itself. These partnerships enhance the overall listening experience while also opening up opportunities for the hosts and their audience to engage with other like-minded entities or events.

Sponsorships and partnerships not only contribute to the ongoing success of the podcast but also play a vital role in expanding its reach and impact. By collaborating with brands and fostering relationships within the industry, And This Is Why We Drink ensures its ability to continue creating captivating content for its devoted fan base.


Impact on Mental Health Conversations

The And This Is Why We Drink podcast has had a significant impact on the discussion and awareness of mental health issues within true crime and supernatural storytelling. With their authentic and empathetic approach, Christine and Em have created a space that normalizes conversations around mental health and encourages listeners to prioritize their well-being.

True crime and the supernatural can often explore dark and unsettling topics that may have an emotional impact on listeners. Recognizing this, the hosts take steps to address mental health concerns and provide resources for their audience. They prioritize the mental well-being of their listeners by frequently reminding them to take breaks, practice self-care, and seek professional help when needed.

Moreover, Christine and Em openly discuss their personal experiences with mental health, emphasizing that seeking help and support is a sign of strength. They aim to reduce the stigma often associated with mental health issues and promote an environment of understanding and compassion.

The podcast has also been a platform to shed light on the mental health struggles of individuals involved in true crime cases. By discussing the psychological aspects and potential factors contributing to criminal behavior, And This Is Why We Drink brings attention to the importance of early intervention and support for those in need.

By combining true crime and the supernatural with discussions of mental health, the podcast offers a unique perspective on the human psyche. It encourages listeners to reflect on the impact that mental health can have on individuals and society as a whole, fostering a more empathetic and compassionate viewpoint.

The And This Is Why We Drink fan community has become an additional support system for listeners struggling with their mental health. Through online interactions and engagement, individuals find solace in connecting with others who share similar experiences and concerns. The podcast’s open and understanding atmosphere creates a safe space for these discussions to take place.

Overall, the And This Is Why We Drink podcast has played a vital role in raising awareness about mental health and promoting discussions that highlight the importance of self-care and seeking help. By incorporating mental health conversations into their storytelling, Christine and Em have helped to destigmatize these issues and create a supportive community for their listeners.



The And This Is Why We Drink podcast has become a beloved staple in the true crime and supernatural genre, captivating listeners with its unique blend of storytelling, humor, and camaraderie. Through their genuine approach and engaging content, hosts Christine Schiefer and Em Schulz have created a community that goes beyond mere listenership.

From its origins in 2017, the podcast has grown tremendously in popularity, attracting a dedicated fan base from around the world. The show’s success can be attributed to its distinctive format that seamlessly combines true crime and the supernatural, offering a diverse range of intriguing stories that cater to a wide audience.

Christine and Em’s authentic and relatable personalities have played a crucial role in the podcast’s appeal. Their chemistry and comedic banter create an inviting atmosphere for listeners, making them feel like they are part of an ongoing conversation with close friends.

The And This Is Why We Drink podcast has not only entertained its audience but also made a significant impact on mental health conversations in the true crime and supernatural genre. The hosts’ open discussions about mental health, promotion of self-care, and dedication to destigmatizing these issues have created a supportive and understanding community.

Through sponsorships and partnerships, the podcast has been able to enhance its production value and provide exclusive benefits to its listeners, while maintaining transparency and authenticity in the delivery of sponsored content.

Overall, the And This Is Why We Drink podcast is a testament to the power of storytelling, empathy, and community. It has captivated audiences with its compelling narratives, encouraged open discussions about mental health, and fostered a sense of belonging among its fans.

Whether you are a true crime enthusiast, a paranormal aficionado, or simply someone seeking a captivating and inclusive podcast experience, And This Is Why We Drink offers a journey into the unknown that will both thrill and entertain. So grab your favorite beverage, sit back, and join Christine and Em on an adventure you won’t soon forget.

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