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Music Video What Was I Thinking

Written by: Evy Stallard

Watch the captivating music video for "What Was I Thinking" and immerse yourself in a mesmerizing blend of visuals and stunning melodies. Experience the power of music like never before.

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Table of Contents


Music videos have become an integral part of the music industry, combining the power of visuals with the emotional impact of music. They serve as a creative outlet for musicians and a medium for storytelling, giving fans a visual experience to accompany their favorite songs. With the rise of platforms like YouTube and Vevo, music videos have gained even more popularity, reaching a global audience in an instant. But what goes into making a great music video? How do artists and directors bring their creative visions to life?

In this article, we will dive into the world of music videos, exploring the various elements that contribute to their success. From the concept and behind-the-scenes process to the visual effects, choreography, and deeper meaning behind the visuals, we’ll take a comprehensive look at the artistry and technicality involved in creating a captivating music video.

Music videos have come a long way since their inception. What started as simple performance-based videos in the early days of MTV has now evolved into elaborate and cinematic productions. Today, music videos are not only a promotional tool for musicians but also a form of art that can stand on its own. Artists and directors are constantly pushing the boundaries, experimenting with innovative storytelling techniques, stunning visuals, and thought-provoking messages.

Over the years, music videos have had a significant cultural impact. They have the power to launch careers, redefine musical genres, and even spark social movements. From Michael Jackson’s iconic “Thriller” to Beyoncé’s empowering “Formation,” music videos have the ability to create a lasting impact on pop culture.

So, join us on this journey as we explore the fascinating world of music videos. Whether you’re a fan of a specific artist, a lover of visual storytelling, or simply curious about the intricate process of creating a music video, this article will provide you with insights into the artistry, creativity, and technical skill required to produce a memorable music video. Get ready to dive into the magic behind the music!


The Concept of the Music Video

At the heart of every music video is the concept, which serves as the foundation for the entire visual experience. The concept is the creative idea or story that the artist and director want to convey through their collaboration. It is the driving force behind the visual elements, the aesthetics, and the overall message of the music video.

When developing the concept, artists and directors often draw inspiration from various sources, including the lyrics of the song, personal experiences, societal issues, or abstract emotions. They aim to create a visual representation that complements and enhances the music, elevating the listener’s understanding and emotional connection to the song.

The concept can take many forms, from narrative-driven storylines to abstract visual interpretations. It can be literal, directly illustrating the lyrics of the song, or it can be more open to interpretation, leaving room for the viewer’s imagination. Some music videos may focus on capturing the essence of a live performance, while others may aim to transport the audience to a different time, place, or even dimension.

Furthermore, the concept of a music video often reflects the artist’s brand and persona. It is an opportunity for the artist to showcase their creativity, style, and unique vision. The concept allows them to tell their story visually and express themselves in ways that may not be possible through their music alone.

The process of developing the concept typically involves collaboration between the artist, director, and other creative professionals. Ideas are brainstormed, storyboards are created, and visual references are gathered to bring the concept to life. The concept then guides the entire production process, from scouting locations and casting actors to designing costumes and planning cinematography techniques.

Ultimately, the success of a music video concept lies in its ability to resonate with the audience. It should capture their attention, evoke emotion, and leave a lasting impression. When executed well, a strong concept can elevate a music video from a mere visual accompaniment to an artistic masterpiece that stands on its own.

In the next sections, we will explore the behind-the-scenes process, visual effects, choreography, message, and impact of music videos. Join us as we delve deeper into the fascinating world of music video production.


Behind the Scenes

Behind every captivating music video lies a complex and intricate production process. From brainstorming ideas to final editing, numerous individuals and departments work together to bring the concept to life. Let’s take a glimpse behind the scenes to understand the various stages involved in creating a music video.

The first step in the production process is pre-production. This is where the planning and preparation take place. The director and production team collaborate with the artist to finalize the concept, storyboard the shots, and create a detailed production schedule. This stage also involves securing locations, casting actors and dancers, and sourcing any necessary props or costumes.

Once the pre-production is complete, the next stage is production. This is where the actual shooting of the music video takes place. A film crew, including camera operators, lighting technicians, and sound engineers, work together to capture the footage. The director directs the performers, ensuring they bring the concept to life on camera. This stage may involve multiple takes, different camera angles, and various recording locations.

After the footage is captured, the post-production process begins. This involves editing the video, adding visual effects, and syncing it with the audio. The editor works closely with the director to assemble the shots in a cohesive manner, ensuring the pacing and visual flow align with the music. Visual effects artists and colorists then step in to enhance the visuals, add special effects, or correct any imperfections in the footage. The audio is mixed and mastered to ensure the music sounds crisp and balanced.

In addition to the technical aspects, music videos often require creative collaboration with stylists, makeup artists, and set designers to create the desired aesthetic. The overall look and feel of the video, including the wardrobe and props, are carefully curated to reflect the concept and enhance the artist’s image.

The behind-the-scenes process also involves coordination with record labels, marketing teams, and distribution platforms to ensure the video’s successful release. Teasers and promotional materials are often created to generate excitement and anticipation among fans.

Overall, the production of a music video is a collaborative effort, bringing together the creative vision of the artist, the technical expertise of the crew, and the logistical mastery of the production team. Each member plays a crucial role in turning the concept into a visually stunning and engaging music video that captivates audiences worldwide.

In the next sections, we will explore the role of visual effects, the importance of choreography and performance, as well as the messages and themes often portrayed in music videos. Join us as we continue our journey into the captivating world of music video production.


Visual Effects

Visual effects play a crucial role in enhancing the visual storytelling of music videos. They allow artists and directors to push the boundaries of creativity, transforming ordinary scenes into extraordinary and dreamlike settings. From futuristic landscapes to mind-bending illusions, visual effects give music videos a unique and immersive experience.

One of the most common types of visual effects in music videos is CGI (Computer Generated Imagery). CGI allows for the creation of stunning and fantastical elements that may not exist in the real world. It can be used to bring characters to life, create otherworldly environments, or add magical and surreal elements to the video. The possibilities are endless with CGI, as it gives artists and directors the freedom to create their own visual universe.

In addition to CGI, visual effects can also include compositing, motion tracking, and green screen techniques. Compositing involves combining multiple visual elements into a single image or scene, seamlessly blending different shots or adding elements that were not present during the original filming. Motion tracking allows for the placement of virtual objects within a video, making them appear as if they are interacting with the real world. Green screen techniques involve filming actors or performers against a green backdrop, which can later be replaced with different backgrounds or environments using visual effects.

Visual effects can also be used to enhance the overall aesthetic and mood of a music video. Color grading, for example, involves manipulating colors and tones to create a specific atmosphere or visual style. It can significantly impact the viewer’s perception of the video, evoking different emotions or conveying a particular theme. Adding filters, overlays, or texture effects can also help create a specific visual style or evoke a particular time period.

When executed well, visual effects seamlessly blend with the rest of the video, enhancing the story and overall impact. They serve as a tool to elevate the concept and create a visually stunning experience for the audience. However, it’s important to strike a balance between practical effects and visual effects to maintain authenticity and ensure that the video doesn’t become overly reliant on digital enhancements.

As technology continues to advance, the possibilities for visual effects in music videos are expanding. Directors and artists are constantly pushing the boundaries, experimenting with new techniques and tools to create innovative and visually striking videos. The use of virtual reality (VR) and augmented reality (AR) is also gaining popularity, allowing viewers to immerse themselves even further into the world of the music video.

In the next sections, we will explore the importance of choreography and performance in music videos, as well as the messages and themes often portrayed through visual storytelling. Join us as we continue to unravel the fascinating components that make up a captivating music video.


Choreography and Performance

Choreography and performance are integral components of a captivating music video. They add a dynamic and visually engaging element to the overall storytelling, bringing the song to life through the movement of the performers. Whether it’s a solo artist, a group, or a combination of both, the choreography and performance play a significant role in capturing the audience’s attention and creating a memorable visual experience.

Choreography refers to the intentional arrangement of dance movements to complement the music and enhance the narrative of the music video. It involves the choreographer working closely with the artist or group to create routines that synchronize with the song’s rhythm, lyrics, and overall mood. The choreography can range from simple and subtle movements to intricate and elaborate routines, depending on the artistic vision and style of the video.

Well-executed choreography not only adds entertainment value but also helps convey emotions, tell a story, or convey a specific message. It can express joy, sadness, anger, or any range of human emotions, allowing the audience to connect with the music on a deeper level. The movements can be synchronized, showcasing the unity and coordination of a group, or they can highlight individual performances, showcasing the unique talent and charisma of the artist.

In addition to choreography, the performance aspect of the music video is equally important. The performers, whether they be the artist themselves or professional dancers, bring the choreography to life through their expressions, energy, and stage presence. Their performance captivates the audience, engaging them in the visual narrative of the music video.

The choice of performers, their costumes, and their interaction with the set and props also play a significant role in enhancing the performance aspect of the video. Each element contributes to the overall visual impact, creating a cohesive and captivating experience for the viewers.

Moreover, choreography and performance can also reflect the artist’s brand and identity. It becomes a defining element that sets them apart from other musicians and contributes to their unique persona. Iconic dance routines, such as Michael Jackson’s moonwalk or Beyoncé’s flawless performances, become synonymous with the artist and are often imitated and celebrated by fans worldwide.

In today’s music videos, choreography and performance often go hand in hand with the concept and visual effects. They work together to create a harmonious and immersive experience that resonates with the audience. The combination of artistic and technical elements in a music video showcases the hard work and dedication of the performers and their commitment to delivering an unforgettable visual spectacle.

In the next sections, we will explore the messages and themes often portrayed through music videos, as well as the reception and impact they have on the audience. Join us as we continue to unravel the fascinating components that come together to create a captivating music video.


Message and Themes

Music videos are not only visually captivating but often carry deeper messages and explore various themes. They serve as a platform for artists to express their thoughts, beliefs, and emotions, resonating with audiences on a personal and societal level. Through creative storytelling and symbolism, music videos have the power to provoke thought, spark conversations, and shed light on important social issues.

One common theme in music videos is love and relationships. Whether it’s the joy of falling in love, the pain of heartbreak, or the complexities of human connection, music videos often delve into the intricate dynamics of love. They can explore themes of passion, intimacy, longing, or even toxic relationships, capturing the universal experiences and emotions associated with love.

Another prevalent theme is empowerment and self-expression. Music videos can celebrate individuality, inspire confidence, and encourage viewers to embrace their true selves. They can tackle issues of identity, body positivity, and acceptance, sending messages of self-love, self-worth, and inclusivity. Artists often use their videos as platforms to advocate for social justice, equality, and empowerment of marginalized communities.

Social and political commentary is another significant theme found in music videos. Artists use their platform to shed light on societal issues such as racism, discrimination, poverty, and environmental concerns. Through powerful imagery, storytelling, and symbolic representations, they encourage viewers to reflect on these issues and take action.

Furthermore, music videos can explore abstract and surreal themes, pushing the boundaries of reality and challenging traditional narratives. Artists and directors may employ dreamlike or metaphorical visuals to convey complex emotions or concepts that defy explanation. They invite viewers to interpret and engage with the video on a deeper level, allowing for personal connections and individual interpretations.

The messages and themes conveyed in music videos can have a profound impact on audiences. They can inspire, provoke emotions, and bring awareness to important issues. Music videos have the potential to ignite social movements, raise funds for charitable causes, and encourage dialogue on topics that matter.

In addition to the themes, the overall style and aesthetics of a music video can also contribute to its message. The choice of colors, costumes, locations, and visual storytelling techniques all work together to enhance the intended narrative and evoke specific emotions or atmospheres.

Ultimately, music videos are a form of artistic expression that allows artists to connect with their audience on a deeper level. They serve as a medium to communicate messages, explore themes, and spark conversations. The combination of music, visuals, and storytelling in a music video creates a powerful and captivating experience that transcends traditional boundaries.

In the next section, we will explore the reception and impact of music videos, as well as their role in shaping popular culture. Join us as we continue our exploration of the fascinating world of music video production.


Reception and Impact

Music videos have the power to captivate audiences around the world and leave a lasting impact on popular culture. They serve as a visual representation of the artist’s creativity and artistry, providing a complete sensory experience that enhances the music itself. The reception and impact of music videos can be seen in various aspects, including their popularity, influence on trends, and cultural significance.

The reception of a music video is often measured by its viewership and engagement. With the rise of platforms like YouTube, music videos can accumulate millions, or even billions, of views within a short span of time. The number of views, likes, comments, and shares can indicate the video’s popularity and fan engagement. Music videos have become a major driving force behind the success of a song, with many artists strategically releasing videos to generate buzz and increase streaming numbers.

In addition to viewership, music videos also have the power to shape trends and influence popular culture. From fashion and dance moves to visual aesthetics and storytelling techniques, music videos often introduce new styles and ideas that are quickly adopted by fans and other artists. Iconic music videos have become part of the cultural fabric, with memorable moments and iconic visuals being referenced and celebrated for years to come.

Moreover, music videos have the ability to create a sense of community and connection among fans. They can ignite discussions, debates, and fan theories, fostering a sense of engagement and interaction. Online communities and fan forums provide a space for fans to share their interpretations, analyze the visuals, and connect with others who share their love for a particular music video.

Beyond the immediate impact on fans, music videos can also have a broader cultural impact. They can address social and political issues, raise awareness for charitable causes, and contribute to larger conversations. Music videos have been influential in promoting social change and advocating for marginalized communities. They can challenge norms, break boundaries, and inspire viewers to think critically about the world around them.

Furthermore, music videos have the power to shape an artist’s image and career trajectory. A well-crafted and visually appealing music video can elevate an artist to new heights of fame, attract new audiences, and solidify their status as a creative force. They can also serve as a platform for emerging artists to make their mark, capturing the attention of industry professionals and opening doors for future opportunities.

In summary, music videos have a significant impact on both the music industry and popular culture. They shape trends, inspire fans, provoke conversations, and provide a unique visual experience that enhances the listening experience. Through their reception and influence, music videos have become an integral part of the multimedia landscape, connecting artists and fans in a visually captivating and culturally significant way.

In the final section, we will wrap up our exploration of music videos and their role in the world of entertainment. Join us as we conclude this journey through the fascinating realm of music video production.



Music videos have evolved from simple performance-based visuals to complex and captivating productions that showcase the artistry, creativity, and technical skill of artists and directors. They serve as a platform for creative expression, allowing musicians to visually enhance their songs and convey deeper messages and themes. With the rise of platforms like YouTube, music videos have gained even more popularity, reaching a global audience and leaving a lasting impact on popular culture.

Throughout this article, we have delved into the various elements that make up a great music video. We explored the concept and creativity behind music videos, the behind-the-scenes process, the importance of visual effects in creating immersive experiences, the role of choreography and performance in captivating audiences, and the messages and themes often explored in music videos. We also discussed the reception and impact that music videos have on fans, trends, and society as a whole.

Music videos have the power to entertain, inspire, and provoke thought. They bring songs to life through captivating visuals, allowing viewers to emotionally connect with the music in a unique and immersive way. By combining the power of music and visuals, they create a complete sensory experience that enhances the artistic expression of the musicians.

In a world flooded with online content, music videos have become a vital tool for artists to stand out and make a lasting impression. They allow artists to showcase their creativity, talent, and unique vision, while also engaging with their fans on a deeper level. Music videos have the ability to spark conversations, shape trends, and even influence social change.

As technology continues to advance, the possibilities for music videos are expanding. From cutting-edge visual effects to immersive virtual reality experiences, the future of music videos promises to be even more visually captivating and innovative.

So, the next time you watch a music video, take a moment to appreciate the artistry and dedication that goes into creating such a visual masterpiece. Whether it’s a dazzling display of choreography, mind-bending visual effects, or a thought-provoking storyline, music videos continue to captivate and inspire audiences around the world.

Thank you for joining us on this journey into the fascinating world of music video production. We hope you gained a deeper understanding and appreciation for the artistry and impact of music videos. Now, it’s time to immerse yourself in the magic of music videos and discover the next visual masterpiece that will capture your heart and imagination.

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