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What About Love Music Video Austin Mahone What About Love Music Video Austin Mahone

Music Video

What About Love Music Video Austin Mahone

Written by: Fayre Burdette

Watch the stunning "What About Love" music video by Austin Mahone, showcasing his incredible talent and captivating vocals. Immerse yourself in this must-see music video masterpiece.

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Table of Contents


Welcome to the world of music videos, where visual storytelling meets the power of music. In this article, we will dive deep into the captivating world of music videos, specifically focusing on the “What About Love” music video by the talented artist Austin Mahone. Music videos have become an essential part of the music industry, serving as a platform for artists to showcase their creativity, connect with their audience, and take their songs to new heights.

Austin Mahone, born on April 4, 1996, in San Antonio, Texas, is an American singer-songwriter and dancer. He gained initial fame through the power of social media, with his YouTube covers attracting a massive following. Mahone eventually signed with the label Republic Records and released his debut single “11:11” followed by his breakout hit “Say Somethin'”. Since then, he has continued to captivate audiences with his infectious pop sound and charismatic performances.

The music video for “What About Love” was released on June 10, 2013, as the lead single for Mahone’s debut studio album, “The Secret”. Directed by Colin Tilley, the video beautifully captures the essence of the song, enhancing its emotional impact through stunning visuals, choreography, and striking production design.

In the next sections of this article, we will dive deep into the “What About Love” music video, exploring its plot, visual elements, choreography, styling, and its impact on Austin Mahone’s career. So, grab your popcorn and get ready to take a journey into the mesmerizing world of this music video.


Background of Austin Mahone

Austin Mahone, born on April 4, 1996, in San Antonio, Texas, is a multi-talented artist who gained popularity through his remarkable talent and savvy use of social media. He began his journey to stardom by sharing cover songs on YouTube, which quickly garnered a massive following. Mahone’s smooth vocals, charming personality, and impeccable dance moves captivated audiences worldwide, leading to a record deal with Republic Records.

At a young age, Mahone displayed a natural affinity for music and began pursuing his dreams with unwavering determination. Drawing inspiration from his musical influences like Justin Bieber, Chris Brown, and Michael Jackson, Mahone honed his skills as a singer, songwriter, and dancer. His dedication paid off when he released his debut single, “11:11,” in 2012, which gained substantial attention and laid the foundation for his rising career.

In 2013, Mahone released his breakout hit, “Say Somethin’,” which catapulted him to mainstream success. The infectious pop sound, catchy melodies, and irresistible charm of the song further solidified his position as a rising star in the music industry.

With a rapidly growing fan base and increasing recognition, Mahone’s career continued to flourish. He released several successful singles, including “What About Love,” which became a global hit. Mahone’s unique blend of pop, R&B, and dance elements, combined with his undeniable talent, allowed him to carve out his own distinct sound and style.

Throughout his career, Mahone has also embarked on numerous tours, captivating audiences with his energetic performances and engaging stage presence. His live shows are a testament to his immense talent and dedication to providing his fans with unforgettable experiences.

Austin Mahone’s ability to connect with his audience on a personal level has been a driving force behind his success. He has consistently engaged with his fans through social media platforms, sharing behind-the-scenes moments, exclusive content, and genuine interactions. This connection has not only strengthened his relationship with his fans but has also allowed him to gain valuable insights into their preferences and expectations.

As Austin Mahone continues to evolve as an artist, breaking new ground with his music and performances, it is clear that he has established himself as a force to be reckoned with in the music industry. With his undeniable talent, relentless drive, and unwavering passion, Mahone is poised for even greater accomplishments in the years to come.


Overview of “What About Love” Music Video

The “What About Love” music video by Austin Mahone is a visual masterpiece that perfectly complements the catchy pop anthem. Directed by the talented Colin Tilley, the video takes viewers on a thrilling journey through a mix of vibrant locations, stunning visuals, and captivating dance sequences.

The video begins with a cinematic opening, featuring Mahone walking through a bustling cityscape, accompanied by the sound of his footsteps and a rain shower. This initial scene sets the tone for the emotional and introspective journey that the music video embarks on.

As the song kicks in, the video transitions to an energetic dance sequence, where Mahone effortlessly showcases his impressive dance skills. The choreography is synchronized and dynamic, emphasizing his talent and stage presence. The dance scenes are interspersed with shots of Mahone interacting with a group of friends, conveying a sense of camaraderie and youthful energy.

The video seamlessly transitions between different locations, providing a visual feast for the audience. From a rooftop party with a stunning cityscape backdrop to a beach setting with crashing waves, each setting perfectly enhances the mood and energy of the song. The vibrant colors and dynamic camera work add an extra layer of visual appeal, keeping viewers engaged throughout.

As the video progresses, we see Mahone passionately singing the lyrics, exuding an authentic emotion that resonates with viewers. The video cleverly incorporates symbolism, such as shattered glass and an abandoned carnival, to convey themes of heartbreak and lost love. These visual elements enhance the impact of the song, allowing viewers to connect with the emotions expressed in the lyrics.

The “What About Love” music video also showcases Mahone’s charismatic persona and natural charm. His on-screen presence is magnetic, drawing viewers in and captivating their attention. Through his performance, he effortlessly conveys the message of the song, highlighting the complexities of love and the importance of honest communication.

The video concludes with a powerful and memorable shot of Mahone, standing alone on an empty street, and a final glimpse of rain falling. This poignant ending leaves viewers with a sense of longing and reflection, adding another layer of depth to the overall experience.

Overall, the “What About Love” music video is a testament to Austin Mahone’s talent, creativity, and ability to deliver a visually stunning and emotionally captivating experience. By combining his musical prowess with exceptional visual storytelling, Mahone solidifies his place as an artist who knows how to engage his audience and leave a lasting impression.


Plot Summary

The “What About Love” music video tells a compelling story that revolves around the theme of love, heartbreak, and self-reflection. The video takes the viewers on a journey, exploring the emotional rollercoaster experienced in a tumultuous relationship.

The video begins with a cinematic opening, where Austin Mahone is seen walking through a busy cityscape in the rain. This scene sets the tone for the introspective and emotional journey that is about to unfold.

As the music starts, the video transitions to a vibrant rooftop party, where Mahone and his friends are enjoying themselves. Here, he catches the eye of a stunning young woman, played by a talented actress, who becomes the central focus of his attention. The chemistry between them is palpable, and it becomes evident that there is a deep connection.

Throughout the video, we witness Mahone’s attempts to win the heart of this woman, demonstrating his affection and dedication. However, their relationship is far from perfect. As the video progresses, we are shown glimpses of tension and conflict, symbolized by shattered glass and intense arguments.

Despite the challenges they face, Mahone’s character refuses to give up on their love, showcasing his determination and desire to make things work. The video captures moments of intimacy and vulnerability, where Mahone tries to mend the cracks in their relationship.

However, the narrative takes a turn when the woman decides to walk away. In a powerful scene, she abandons Mahone at an empty and desolate carnival, leaving him alone to reflect on the lost love and the unanswered question: “What about love?”

The video ends with a poignant shot of Mahone standing alone on a desolate street, as rain falls around him, symbolizing his heartbreak and the need for self-reflection. This concluding scene leaves viewers with a sense of longing and introspection, highlighting the complexities of love and the pain of loss.

The plot of the “What About Love” music video portrays the ups and downs of a relationship and the emotional journey that accompanies it. Through its visually captivating storytelling, it captures the universal experience of grappling with the challenges of love and the profound impact it can have on one’s life.


Visual Elements and Production Design

The “What About Love” music video is a visual feast that showcases impressive production design and meticulous attention to detail. Every scene is carefully crafted to enhance the storytelling and elevate the overall visual experience.

From the stunning cityscape in the opening shots to the vibrant rooftop party and the abandoned carnival, each location is chosen with purpose and adds depth to the narrative. The use of contrasting settings, such as the bustling city streets and the serene beach, creates a visual juxtaposition that reflects the emotional journey of the protagonist.

The video also relies on visual symbolism to convey the complexities of love and heartbreak. This is evident in the shattered glass motif, which represents the fractured nature of the relationship. The broken fragments serve as a powerful metaphor for the challenges and conflicts that emerge in a tumultuous romance.

The production design of the video is impeccable, with careful attention paid to color schemes and visual aesthetics. Vibrant, bold colors dominate the rooftop party scene, contributing to its energetic and lively atmosphere. In contrast, the use of muted, desaturated tones in the abandoned carnival scene creates a sense of loneliness and introspection.

Furthermore, the cinematography and camera work in the “What About Love” music video are both innovative and engaging. Creative camera angles, dynamic shots, and smooth transitions enhance the visual storytelling, capturing the energy and emotion of the performers. Close-ups on Mahone’s expressive face and sweeping shots of the dance sequences add a layer of intimacy and captivate viewers.

The visual elements in the video are carefully choreographed to enhance the narrative and evoke emotion. The rain shower in the opening scenes sets a somber and introspective tone, while the rooftop party scenes are filled with vibrant energy and exuberance. The fleeting moments of tenderness between Mahone and the female lead convey a sense of intimacy and longing, while the intense arguments are conveyed through powerful body language and facial expressions.

The production design and visual elements of the “What About Love” music video truly elevate the overall viewing experience. The attention to detail, carefully chosen locations, and symbolic imagery contribute to the rich storytelling and amplify the emotional impact of the song. It is a testament to the artistic vision of the director and the collaborative efforts of the entire production team.


Choreography and Dance Sequences

The “What About Love” music video showcases mesmerizing choreography and captivating dance sequences that elevate the energy and artistic appeal of the video. Austin Mahone’s natural talent as a dancer shines through as he effortlessly moves with precision and fluidity.

The choreography in the video is a seamless blend of various dance styles, including contemporary and hip-hop. Each move is meticulously crafted to sync perfectly with the rhythm and lyrics of the song, enhancing the overall visual storytelling.

From the opening moments of the video, where Mahone is seen walking through the rain, the dance sequences make a powerful impact. The energetic and perfectly synchronized choreography effortlessly conveys the emotions of the song and adds another layer of expression to the narrative.

The dance sequences take place in various locations throughout the video, ranging from the bustling rooftop party to the desolate carnival. Each setting provides a unique backdrop for the choreography, allowing for creative movements and visually captivating performances.

One standout moment in the video is a group dance sequence involving Mahone and his friends. The choreography showcases their dynamic chemistry, as they effortlessly mirror each other’s movements and create a sense of camaraderie. This scene adds an extra layer of energy and entertainment to the video, making it even more engaging for the audience.

Another memorable dance sequence features Mahone and the female lead, showcasing their on-screen chemistry through intimate and intense movements. They effortlessly execute lifts, spins, and intricate footwork, embodying the passion and complexities of their relationship.

The dancers’ performances are impressive not only in their technical skill but also in their ability to convey the emotional depth of the song. The choreography amplifies the message of the lyrics, allowing viewers to connect on a deeper level with the themes of love and heartbreak explored in the video.

The dance sequences in the “What About Love” music video are visually breathtaking and serve as a testament to Austin Mahone’s incredible talent as a dancer. The intricate choreography, meticulously executed by Mahone and his team of dancers, adds an extra layer of artistry to the video and enhances the overall viewing experience.

Through their skillful moves and impeccable timing, the dance sequences in the “What About Love” music video capture the essence of the song and solidify Mahone’s position as a versatile artist who can captivate audiences with his musical prowess and dynamic performances.


Styling and Fashion

The “What About Love” music video showcases not only Austin Mahone’s musical talent but also his impeccable sense of style and fashion. The carefully curated looks throughout the video contribute to the overall visual aesthetic and enhance the storytelling.

From the opening scenes, where Mahone is seen walking through the rain, his fashion choices make a statement. He dons a stylish leather jacket, perfectly capturing the edgy and mysterious vibe of the video. The contrast between the ruggedness of the jacket and the vulnerability in his expression sets the tone for the emotional journey that unfolds.

The video then transitions to a vibrant rooftop party, where Mahone’s fashion choices reflect the energetic atmosphere. He effortlessly blends casual and trendy elements, wearing a combination of streetwear-inspired pieces and statement accessories. The ensembles are stylish yet comfortable, allowing him to move freely during the dance sequences.

The female lead in the video is also styled impeccably, showcasing a range of fashionable looks that complement Mahone’s aesthetic. From glamorous party outfits to more laid-back and casual ensembles, her fashion choices reflect her character’s journey within the narrative.

The styling in the “What About Love” video doesn’t stop at just the main characters. The supporting dancers and background actors are also dressed in fashion-forward outfits that add to the overall visual appeal. From bold patterns and vibrant colors to sleek and modern silhouettes, the fashion choices of the entire cast contribute to the dynamic energy of the video.

The video also pays attention to small but significant styling details. Accessories such as statement jewelry, watches, and sunglasses add a touch of sophistication to the outfits. These subtle elements help to elevate the overall look and make a statement.

The styling choices in the “What About Love” music video are a testament to the collaboration between the artist, the stylist, and the production team. Each look is carefully considered to align with the narrative, showcasing Austin Mahone’s personal style and making a fashion statement.

Through the combination of trendy streetwear, glamorous party outfits, and attention to detail, the styling in the video adds an extra layer of visual appeal. It not only enhances the overall aesthetics but also reflects the emotions and energy of the song, creating a complete and immersive experience for the viewers.

Overall, the styling and fashion in the “What About Love” music video play a vital role in creating a visually captivating and cohesive narrative. Austin Mahone’s fashion choices not only showcase his personal style but also contribute to the overall storytelling, adding an extra layer of detail and enhancing the overall viewing experience.


Reception and Success of the Music Video

The “What About Love” music video by Austin Mahone garnered widespread acclaim and achieved significant success upon its release. The video captured the attention of audiences worldwide, cementing Mahone’s status as a rising star in the music industry.

Upon its release on June 10, 2013, the music video quickly racked up millions of views, showcasing the power of Mahone’s fan base and their enthusiasm for his music. The captivating visuals, dynamic choreography, and compelling storyline resonated with viewers, resulting in widespread praise and positive feedback.

The video’s success extended beyond its initial release, as it continued to gain traction and accumulate views over time. It became one of the most-watched music videos of the year, solidifying Mahone’s position as a force to be reckoned with in the industry.

In addition to its popularity among fans, the “What About Love” music video also received critical acclaim from music critics and industry professionals. Critics praised the video’s artistic vision, skillful storytelling, and impressive production values. It was recognized as a standout music video that elevated the experience of the song and showcased Mahone’s talent as a versatile artist.

The success of the music video also translated into commercial achievements. “What About Love” reached the top of the charts in several countries, including in the United States, where it peaked at number 66 on the Billboard Hot 100. The video’s popularity helped to propel the song to new heights, exposing Mahone’s music to a wider audience.

Furthermore, the “What About Love” music video received multiple award nominations, further solidifying its impact and recognition within the industry. It was nominated for awards such as the MTV Video Music Award for Best Choreography and the Teen Choice Award for Choice Music: Breakout Artist. These nominations served as a testament to the video’s artistic merit and its impact on pop culture.

The reception and success of the “What About Love” music video paved the way for Austin Mahone’s continued rise as a prominent artist. The video’s popularity and critical acclaim helped to expand his fan base, solidify his artistic identity, and establish a strong presence in the music industry.

Overall, the positive reception and widespread success of the “What About Love” music video underscored its cultural impact and positioned it as a significant milestone in Austin Mahone’s career. It not only showcased his talent as a performer but also set the stage for his future endeavors and further solidified his position as a rising star in the music industry.


Impact on Austin Mahone’s Career

The “What About Love” music video had a profound impact on Austin Mahone’s career, propelling him to new heights of success and solidifying his position as a prominent artist in the music industry. The video’s popularity and positive reception significantly contributed to his growing fan base, increased industry recognition, and opened doors for future opportunities.

First and foremost, the success of the “What About Love” music video helped Mahone expand his fan base on a global scale. The video’s captivating visuals, compelling storyline, and dynamic dance sequences resonated with viewers, drawing them into Mahone’s world and establishing a strong connection. The increased visibility and exposure garnered from the video allowed him to reach a wider audience, converting casual listeners into dedicated fans.

In addition to fan engagement, the video’s success also attracted the attention of industry professionals. Mahone’s undeniable talent as a performer, showcased through his impressive dance skills and charismatic on-screen presence, solidified his credibility as an artist to watch. This industry recognition opened doors for collaborations, partnerships, and further opportunities in the music industry.

The “What About Love” music video also played a significant role in cementing Mahone’s artistic identity. The video showcased his versatility as an artist, from his smooth vocals to his impeccable dance moves. It allowed him to showcase his unique blend of pop, R&B, and dance elements, solidifying his genre-defying style and distinguishing him from other artists in the industry.

This artistic identity helped Mahone carve out his own niche and cultivate a dedicated fan base who appreciated his distinct sound and entertaining performances. The video’s success helped establish him as a rising star and set the stage for the release of his debut studio album, “The Secret,” which further propelled his career forward.

Furthermore, the success of the “What About Love” music video opened doors for Mahone in other areas of the entertainment industry. He received increased media attention, participating in interviews, talk shows, and live performances, further expanding his exposure and solidifying his presence in popular culture.

The video’s impact also allowed Mahone to embark on various tours and live performances, captivating audiences with his energetic stage presence and engaging performances. The success of the video translated into high demand for his live shows, showcasing his ability to captivate audiences beyond the screens of their devices.

Overall, the impact of the “What About Love” music video on Austin Mahone’s career cannot be overstated. It not only expanded his fan base and garnered industry recognition but also allowed him to carve out his artistic identity and establish himself as a rising star. The success of the video propelled him to new heights of success and laid the foundation for future accomplishments in the music industry.



The “What About Love” music video by Austin Mahone is a visual masterpiece that showcases the power of music and storytelling. From the captivating visuals and impressive choreography to the meticulous production design and stylish fashion, every element of the video contributes to its artistic brilliance.

This music video not only solidified Austin Mahone’s position as a rising star in the music industry but also established his artistic identity and expanded his fan base. The video’s success resonated with viewers around the world, drawing them into Mahone’s world and connecting them on an emotional level.

The impactful storytelling, combined with Mahone’s undeniable talent as a singer, dancer, and performer, elevated the “What About Love” music video to new heights. Its popularity translated into chart-topping success, critical acclaim, and numerous award nominations, further solidifying Mahone’s position as a force to be reckoned with.

Moreover, the success of the video had a profound impact on Mahone’s career trajectory. It opened doors for collaborations, increased industry recognition, and led to further opportunities in the entertainment industry. Mahone’s artistry and unique sound were showcased, allowing him to carve out his own niche and establish a dedicated fan base.

Through the success of the “What About Love” music video, Mahone transcended boundaries and captured the hearts of fans worldwide. The video’s impact on his career cannot be understated, with its influence seen not only in his music but also in his live performances, media presence, and overall artistic growth.

In conclusion, the “What About Love” music video served as a turning point in Austin Mahone’s career, solidifying his status as a rising star and establishing his presence in the music industry. Its success showcased his talent, creativity, and authenticity, setting the stage for even greater accomplishments in the years to come. As Mahone continues on his artistic journey, the impact of the “What About Love” music video will continue to reverberate, leaving an indelible mark on his career and the hearts of his dedicated fans.

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