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Women In Nice For What Music Video Women In Nice For What Music Video

Music Video

Women In Nice For What Music Video

Written by: Rivkah Shrader

Discover the captivating presence of women in "Nice For What" music video. Watch this empowering music video that celebrates female strength and independence.

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Table of Contents


The music video industry has always played an integral role in promoting artistic expression and cultural trends. With the rise of online streaming platforms and social media, music videos have become even more influential and accessible to a global audience. One music video that garnered significant attention and acclaim is “Nice For What” by Canadian rapper Drake.

Released in 2018, the “Nice For What” music video immediately captivated viewers with its eye-catching visuals, catchy beats, and empowering message. The song quickly became a chart-topping hit, but it was the accompanying video that truly stole the spotlight.

The music video for “Nice For What” stood out not only for its infectious rhythm and energetic vibe but also for its deliberate focus on showcasing strong, successful women. In a male-dominated industry, this video made a bold statement by highlighting the accomplishments and empowerment of women from various backgrounds and professions.

Throughout the video, Drake pays homage to influential women, making it clear that their contributions to society should not be overlooked or undervalued. From athletes to artists, entrepreneurs to activists, the “Nice For What” music video celebrates the achievements of women across different fields.

This article delves into the background, conceptualization, and casting of women in the “Nice For What” music video. It explores the portrayal of women empowerment in the video and analyzes the impact it had on the perception of women in the industry.

Join us as we delve into the captivating world of “Nice For What” and the empowering message it conveys through its strong representation of women.


Background of the “Nice For What” Music Video

The “Nice For What” music video was directed by Karena Evans, a talented Canadian filmmaker who has worked closely with Drake on several of his music videos. The video was released on April 6, 2018, and quickly became a viral sensation.

Drake’s intention with the video was to create an anthem for women, celebrating their resilience, achievements, and empowerment. The song itself has a catchy and upbeat tempo that perfectly complements the video’s energetic visuals.

The video begins with a powerful message that sets the tone for the entire production: “This is a story of Drake’s heroines,” suggesting that the focus will be on showcasing strong women throughout the narrative. It then transitions into a vibrant, fast-paced montage of women taking the center stage in various scenes.

What sets the “Nice For What” music video apart is its unique storytelling approach. Instead of featuring Drake himself prominently, the video primarily revolves around displaying the strength and vitality of women. It captures their joy, resilience, and determination in a way that resonated deeply with viewers.

The video features a diverse range of women, both in terms of their professions and backgrounds. It includes a mix of celebrities and lesser-known individuals, creating a powerful sense of representation and inclusivity. Some notable women featured in the video include actresses like Olivia Wilde and Letitia Wright, musicians like Tiffany Haddish and Zoe Saldana, as well as athletes like Serena Williams and Victoria Cruz.

In addition to these famous faces, the video also includes women from different walks of life, including doctors, dancers, models, directors, and entrepreneurs. This deliberate choice to represent women from various fields further reinforces the message of empowerment and highlights the impact women have in different industries.

The “Nice For What” music video seamlessly blends stunning visuals, dynamic choreography, and bold fashion choices to create a visually appealing and impactful experience. The attention to detail and meticulous choreography make the video engaging from start to finish.

Overall, the background of the “Nice For What” music video showcases Drake’s commitment to promoting women’s empowerment and highlighting their achievements, making it a trailblazing production in the music industry.


Conceptualizing and Casting Women in the Music Video

The conceptualization and casting process of the “Nice For What” music video played a crucial role in its success. Director Karena Evans worked closely with Drake to bring their shared vision to life, emphasizing the representation and celebration of powerful women.

From the outset, the intention was clear: to showcase a diverse group of women who excel in their respective fields and embody strength in all its forms. The video aimed to break stereotypes and challenge societal expectations by highlighting the accomplishments of women from different backgrounds.

When it came to casting, Evans and Drake sought to include a mix of well-known celebrities, up-and-coming talents, and influential individuals from various industries. The goal was to create a sense of inclusivity and provide a platform for women to be recognized for their achievements.

The casting choices were strategic, ensuring representation across diverse professions, ages, and ethnicities. By doing so, the video aimed to resonate with a wide audience and send a powerful message of unity and empowerment.

Some of the casting choices were spontaneous and organic. Drake personally reached out to certain individuals and extended invitations to be part of the video. This personal touch added authenticity and created a sense of camaraderie among the cast members.

In addition to the well-known celebrities featured in the video, Evans and Drake paid close attention to include women who were not necessarily in the mainstream spotlight. This decision aimed to shed light on talented individuals who are often overlooked or underrepresented in the media.

The casting process also involved selecting individuals who could bring their unique experiences and stories to the video. This approach allowed for a more genuine and relatable portrayal of women, encapsulating their struggles, triumphs, and resilience.

The combination of well-known celebrities and lesser-known individuals created a powerful synergy in the “Nice For What” music video. It showcased that strength exists in all walks of life, regardless of fame or recognition.

The thoughtfulness and diversity in the conceptualization and casting of the women in the music video added depth and authenticity to the overall production. It amplified the message of empowerment and demonstrated that women from all backgrounds are forces to be reckoned with.


Depiction of Women Empowerment in the Music Video

The “Nice For What” music video serves as a powerful portrayal of women empowerment, showcasing the strength, achievements, and resilience of women from diverse backgrounds. Through its visuals, choreography, and representation, the video celebrates and uplifts women in a way that resonated strongly with viewers.

One of the key elements that contribute to the depiction of women empowerment in the video is the emphasis on women taking control of their narratives. The women featured in the video are shown as confident, self-assured individuals who are unapologetically themselves. This portrayal challenges traditional gender roles and empowers women to embrace their uniqueness.

The video also highlights the important role that women play in their respective fields. From athletes breaking records to artists expressing themselves through their craft, the video showcases women excelling and making significant contributions to society. By doing so, it reinforces the messages of equality and the value of women’s achievements.

Furthermore, the choreography in the video represents a powerful depiction of women strength and unity. The synchronized dance moves and dynamic performances showcase the power and beauty of women coming together to create something extraordinary.

Another aspect of women empowerment depicted in the video is the celebration of sisterhood and support among women. The video portrays women upliftment and solidarity, encouraging viewers to embrace and uplift one another. This sense of community and support sends a powerful message about the importance of women standing together to overcome challenges.

The fashion choices in the video also contribute to the depiction of women empowerment. The women are styled in bold and fierce outfits, showcasing their individuality and confidence. Their fashion choices reinforce the idea that women can express themselves boldly and authentically.

Additionally, the inclusion of women from different ethnic backgrounds in the video promotes diversity and inclusivity. By showcasing women from various cultures, the video emphasizes that women empowerment is not limited to one specific group but is a global movement that transcends boundaries.

Overall, the “Nice For What” music video brilliantly depicts women empowerment by showcasing strong female role models, celebrating their achievements, and promoting unity and support among women. It serves as a reminder that women have the power to shape their own narratives and make a significant impact in all spheres of life.


Analysis of the Featured Women in the “Nice For What” Music Video

The “Nice For What” music video features a diverse array of women, each bringing their unique talents and accomplishments to the forefront. Through their presence, the video showcases the immense power and impact that women have in society. Let’s analyze some of the featured women and their contributions:

  • Serena Williams: The presence of tennis legend Serena Williams in the video symbolizes strength, resilience, and success. As one of the greatest athletes of all time, Williams serves as an inspiration for women to push boundaries and excel in their chosen fields.
  • Tiffany Haddish: Comedian and actress Tiffany Haddish brings her charismatic energy to the video. Known for breaking barriers in the entertainment industry, Haddish represents women who defy expectations and make their mark through their talent and determination.
  • Tracee Ellis Ross: The inclusion of actress Tracee Ellis Ross highlights the importance of representation and diversity. Ross, known for her role in the hit TV series “Black-ish,” represents the achievements of black women in the industry and their contributions to storytelling.
  • Zoe Saldana: Actress Zoe Saldana is recognized for portraying strong female characters in blockbuster films like “Avatar” and “Guardians of the Galaxy.” Her presence reinforces the image of empowered women who can take charge and make a significant impact in male-dominated industries.

In addition to these well-known celebrities, the “Nice For What” video also features women from various professions. For example, there are doctors, dancers, models, directors, entrepreneurs, and more, representing the accomplishments and diversity of women in different fields.

By showcasing women from different professions and backgrounds, the video drives home the message that women excel in all walks of life. It challenges stereotypes and breaks down barriers, empowering women to pursue their dreams and make a difference in their respective fields.

Moreover, the video utilizes powerful visual metaphors and imagery to amplify the impact of these women. The meticulously choreographed dance sequences, confident gazes, and fierce postures all contribute to a sense of empowerment and strength.

The inclusion of these women in the “Nice For What” video serves as a reminder that women have the power to shape their own narratives and make valuable contributions to society. It showcases their accomplishments, celebrates their strength, and encourages viewers to recognize and support the achievements of women in all aspects of life.

In essence, the analysis of the featured women in the “Nice For What” music video highlights their individual and collective influence, challenging societal norms and inspiring women to embrace their power and pursue greatness.


Reception and Impact of the Music Video on Women Empowerment

The “Nice For What” music video had a profound impact on empowering women and promoting gender equality. Its reception was overwhelmingly positive, with viewers applauding the video’s celebration of women’s achievements and its inspiring message of empowerment.

Upon its release, the video garnered millions of views and sparked discussions across social media platforms. It resonated with people from all walks of life, inspiring a sense of pride and unity among women and highlighting the importance of supporting and uplifting one another.

One of the key impacts of the video was its role in challenging traditional gender roles and redefining societal expectations. The video showcased women excelling in various fields, proving that their ambitions, talents, and accomplishments should not be limited or diminished.

Additionally, the video had a positive influence on women and young girls who may have felt marginalized or underestimated. Seeing strong and successful women from diverse backgrounds in the spotlight served as a powerful reminder that they too can achieve greatness and make their voices heard.

Moreover, the “Nice For What” video sparked conversations about representation and the importance of diversity in media and entertainment. By featuring women from different ethnicities, professions, and walks of life, the video emphasized the need for more inclusive narratives that accurately reflect the experiences and contributions of all women.

The impact of the video extended beyond its immediate reception, with many women feeling emboldened and empowered to pursue their dreams and make their mark in their respective industries. It served as a catalyst for change and provided a sense of inspiration, proving that women have the power to challenge societal norms and break barriers.

Furthermore, the “Nice For What” video served as a powerful anthem for women’s empowerment. Its catchy rhythm and uplifting visuals created a sense of unity and celebration, encouraging women everywhere to embrace their strength, confidence, and authenticity.

Overall, the reception and impact of the “Nice For What” music video on women empowerment was significant. Its celebration of women’s achievements, challenge to societal expectations, and promotion of unity and support among women have left a lasting impression and continue to inspire individuals to recognize and amplify the power of women in all aspects of life.



The “Nice For What” music video not only captivated viewers with its infectious rhythm and dynamic visuals but also made a profound impact on women empowerment. Through its deliberate focus on showcasing strong, successful women from diverse backgrounds and professions, the video challenged societal norms and celebrated the accomplishments of women.

From featuring well-known celebrities like Serena Williams and Tiffany Haddish to highlighting women from various fields, the video emphasized the importance of representation and inclusion. It served as a powerful reminder that women excel in all walks of life, breaking barriers and defying expectations.

The video’s depiction of women empowerment resonated strongly with audiences, sparking conversations about the need for more diverse and authentic narratives. It inspired viewers, especially women and young girls, by reminding them of their own strength and potential to make a difference.

Furthermore, the “Nice For What” video created a sense of unity and solidarity among women. Its celebration of sisterhood and support encouraged women to embrace and uplift one another in their personal and professional pursuits.

In conclusion, the “Nice For What” music video stands as a shining example of how the music industry can promote women empowerment. By showcasing the achievements and resilience of women, challenging stereotypes, and inspiring viewers, the video sends a powerful message of equality and the importance of recognizing the extraordinary contributions of women in all aspects of life. Through its impact and celebration of women’s empowerment, the “Nice For What” music video continues to inspire individuals to embrace their own strength, pursue their dreams, and empower others along the way.

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