Home>Production & Technology>Record Label>How Did A Record Label Find Post Malone

How Did A Record Label Find Post Malone How Did A Record Label Find Post Malone

Record Label

How Did A Record Label Find Post Malone

Written by: Cassi Poore

Discover the fascinating story of how a record label stumbled upon the talented artist Post Malone and catapulted him to stardom. Explore the journey from unknown musician to global sensation.

(Many of the links in this article redirect to a specific reviewed product. Your purchase of these products through affiliate links helps to generate commission for AudioLover.com, at no extra cost. Learn more)

Table of Contents


Welcome to the fascinating journey of how a record label discovered the talented artist, Post Malone. In today’s music industry, where millions of aspiring musicians are vying for recognition, it takes a combination of skill, luck, and the right connections to rise to the top. Post Malone’s rise to stardom is a testament to the power of perseverance, talent, and the strategic efforts of a record label determined to find the next big thing.

Post Malone, born Austin Richard Post, grew up with a deep love for music and began his journey as a rapper and singer-songwriter. He gained popularity through his unique blend of genres, incorporating elements of hip-hop, pop, and rock into his sound. As his fan base grew steadily, it became clear that Post Malone had the potential to become a breakout star. This realization prompted a record label to embark on a search to discover and sign him.

The work of a record label involves scouring various platforms and channels to identify promising talents and nurture them into successful artists. In the case of Post Malone, the record label truly went the extra mile to uncover his exceptional talent. This involved using a combination of traditional methods and embracing unconventional approaches in the digital era.

Throughout this article, we will delve into the journey of how the record label found Post Malone, highlighting the pivotal moments and strategies employed along the way. From social media discovery to collaborations and connections, we will explore the multiple facets that led to Post Malone’s breakthrough in the music industry.

So, grab your headphones, sit back, and get ready to immerse yourself in the captivating story of how a record label found and launched the exceptional career of Post Malone.


Background of Post Malone

Before we dive into the specifics of how Post Malone was discovered by a record label, let’s take a moment to understand the artist’s background and early musical journey. Born Austin Richard Post on July 4, 1995, in Syracuse, New York, Post Malone displayed a passion for music from an early age.

Post Malone’s musical influences spanned across various genres, including rock, country, and hip-hop. Growing up, he taught himself to play guitar and began experimenting with recording and producing music in his teenage years. His unique sound emerged as he started blending different musical styles, incorporating elements of rap, pop, and rock into his compositions.

As a teenager, Post Malone moved to Los Angeles to pursue his music career further. He released his debut single, “White Iverson,” in February 2015 on SoundCloud, instantly capturing the attention of listeners. The song’s catchy melody and melodic rap style garnered widespread internet buzz, propelling Post Malone into the spotlight.

The release of “White Iverson” marked the beginning of a meteoric rise for Post Malone. The track quickly gained millions of views and downloads, attracting the attention of industry professionals who recognized his potential. The music video, shot on a shoestring budget, showcased his charismatic personality and unique visual style.

Post Malone continued to release music independently, captivating the audience with his introspective lyrics and infectious melodies. He garnered a massive online following through platforms like YouTube and SoundCloud, where his tracks reached millions of streams. This organic growth and fan engagement propelled his popularity and caught the attention of the record label scouting for fresh talent.

As an artist, Post Malone’s authenticity and relatability resonated with listeners around the world. His ability to seamlessly blend genres and create music that appealed to a diverse audience set him apart from the crowd. With his raw talent and undeniable charisma, Post Malone was destined to make waves in the music industry.

Now that we have a better understanding of Post Malone’s background and unique musical style, let’s delve into the record label’s search and how they discovered this rising star.


Overview of the Record Label’s Search

Discovering and signing talented artists is a core mission for record labels. In the case of Post Malone, the record label embarked on an extensive search to find the next big star. This search encompassed both traditional methods and innovative strategies, showcasing the label’s commitment to identifying exceptional talent.

The record label started by scouring music venues, open mic nights, and local showcases to uncover promising artists. They attended numerous live performances and industry events, actively seeking out musicians who had the potential to make a significant impact in the mainstream music scene.

Recognizing the importance of staying ahead in the digital age, the record label also adopted a proactive approach to discover artists online. They closely monitored popular music platforms, such as SoundCloud, YouTube, and social media channels, to identify emerging talents with growing fan bases. This allowed them to keep their finger on the pulse of the online music landscape and tap into the power of internet-driven success stories.

In the case of Post Malone, the record label stumbled upon his music on SoundCloud, which played a pivotal role in his rise to fame. It was through the platform’s algorithmic recommendations and user engagement that Post Malone’s tracks gained visibility and caught the attention of the label’s scouts.

Furthermore, the record label utilized their wide network of industry connections to gain insights and recommendations. They collaborated with A&R (Artists and Repertoire) professionals, producers, songwriters, and other key players in the music industry to identify artists with extraordinary potential. This network proved invaluable in their search for new talents and helped them navigate the competitive landscape of the music industry.

In addition to actively seeking out talented artists, the record label also encouraged submissions from aspiring musicians. They opened up avenues for artists to submit their demos and music directly to the label, allowing for a more democratic approach to talent discovery.

With their multi-faceted search strategy, the record label honed in on Post Malone’s unique blend of musical styles, captivating lyrics, and undeniable talent. The label’s efforts to find not just a good artist, but an exceptional one led them to the artist poised for global success.

Now that we have an overview of the record label’s search methods, let’s delve into the moment when they stumbled upon Post Malone’s music on social media and how it sparked his journey towards stardom.


Social Media Discovery

One of the key turning points in the record label’s search for Post Malone was the discovery of his music on social media platforms. In particular, it was through SoundCloud that Post Malone’s talent caught the attention of the label’s scouts.

SoundCloud, a popular audio-sharing platform, has become a breeding ground for emerging artists to showcase their music. With its wide reach and engaged user base, it has become a significant platform for record labels to discover new talent and for artists to build a dedicated following.

Post Malone’s presence on SoundCloud began to gain traction when he released his debut single, “White Iverson.” The catchy melody and soulful lyrics resonated with listeners, leading to an explosion of plays, likes, and shares. As the song’s popularity continued to surge, it quickly caught the attention of the record label scouting for new artists.

What stood out about Post Malone’s social media presence was the organic nature of his growth. His music spread through word-of-mouth and shared links, gaining momentum as fans evangelized his unique sound and style. The record label recognized the power of this grassroots support and the potential for his music to resonate with a wider audience.

As the record label delved deeper into Post Malone’s social media presence, they discovered a dedicated fan base that extended far beyond SoundCloud. His followers on platforms like Twitter, Instagram, and Facebook were actively engaging with his content, sharing their favorite tracks, and expressing their admiration for his artistry.

Recognizing the immense value of an artist who could organically cultivate a loyal fan base, the record label understood that Post Malone had the potential to translate his social media success into mainstream success. The label’s scouts kept a close eye on his online presence, observing the interactions between Post Malone and his fans, which provided valuable insights into his potential for long-term success.

This social media discovery was a pivotal moment in Post Malone’s career. It marked the beginning of a fruitful partnership between the artist and the record label, as they recognized his exceptional talent and saw the potential for him to become a breakout star.

With the power of social media behind him, Post Malone’s journey towards stardom was propelled to new heights. His captivating music and authentic connection with his fans set the stage for collaborations, connections, and a record deal that would launch him into the stratosphere of the music industry.

As we delve deeper into Post Malone’s journey, we’ll uncover the exciting collaborations and connections that further catapulted him towards success.


Collaborations and Connections

Collaborations and connections play a crucial role in an artist’s journey, and for Post Malone, they became instrumental in his rise to stardom. As his music gained traction, Post Malone had the opportunity to collaborate with established artists and industry professionals, further solidifying his position as a rising star.

One of the notable collaborations that boosted Post Malone’s visibility was with rapper and singer 21 Savage. Their collaboration on the hit single “Rockstar” in 2017 became a chart-topping success, propelling Post Malone into the mainstream spotlight. The single showcased Post Malone’s versatility and ability to craft captivating melodies, while also cementing his reputation as an artist capable of creating genre-defying music.

In addition to 21 Savage, Post Malone has also collaborated with a wide range of artists from different genres. From artists like Swae Lee on “Sunflower” to Ty Dolla Sign on “Psycho,” these collaborations expanded his reach and introduced his music to new audiences.

Aside from musical collaborations, Post Malone has also established connections with influential figures in the industry. He has built relationships with influential producers, songwriters, and executives who have played a crucial role in shaping his career. These connections have provided him with opportunities for mentorship, guidance, and exposure to different creative perspectives.

Furthermore, Post Malone’s connection with the record label that discovered him has been invaluable. The label’s resources, industry expertise, and support have helped catapult him to mainstream success. Their belief in his talent and their strategic efforts to promote his music have played a significant role in his ascent to stardom.

Post Malone’s ability to forge collaborations and connections demonstrates his versatility as an artist and his willingness to embrace different musical styles and experiences. These collaborations have not only elevated his profile but have also allowed him to continue evolving as a musician.

As Post Malone’s career continues to flourish, we can expect to see more exciting collaborations and connections that further expand his artistic horizons and cement his position as one of the industry’s most innovative and sought-after artists.

Now that we have explored Post Malone’s collaborations and connections, let’s delve into an essential aspect of his journey: his success on the online platform SoundCloud and how it led to his signing with the record label.


SoundCloud Success

SoundCloud, a platform known for its ability to elevate emerging artists, played a significant role in Post Malone’s journey to success. It was through SoundCloud that his music gained traction, capturing the attention of the record label that would ultimately propel his career to new heights.

Post Malone’s breakthrough single, “White Iverson,” became a viral sensation on SoundCloud. The song’s infectious melody, combined with Post Malone’s unique blend of rap and melodic vocals, resonated with listeners around the world. As the number of plays and likes on the track skyrocketed, it became clear that Post Malone had struck a chord with the online community.

One of the key factors in Post Malone’s SoundCloud success was the platform’s ability to foster a sense of community and facilitate artist-fan engagement. Fans discovered his music, shared it with friends, and actively expressed their support through comments, reposts, and shares, ultimately amplifying his exposure.

SoundCloud’s algorithmic recommendations and personalized playlists also played a crucial role in Post Malone’s rise. As users listened to similar artists or tracks, SoundCloud’s algorithms would suggest Post Malone’s music, exposing his songs to potential new fans. This organic growth on the platform helped Post Malone reach a wider audience and gain recognition beyond his initial fan base.

SoundCloud also provided Post Malone with a direct connection to his fans. He actively engaged with his audience, responding to comments and messages, and showcasing a genuine appreciation for their support. This level of engagement helped foster a strong and loyal fan base, which, in turn, created a ripple effect, as fans eagerly shared Post Malone’s music with their own networks.

The success Post Malone achieved on SoundCloud served as a validation of his talent and the uniqueness of his sound. It caught the attention not only of fans but also industry professionals, including the record label that would ultimately sign him.

The record label recognized the power and influence of SoundCloud as a platform for discovering new talent. They understood that Post Malone’s SoundCloud success was more than just numbers; it demonstrated his ability to connect with an audience on an authentic and personal level.

Being discovered on SoundCloud allowed Post Malone to stand out amidst a sea of aspiring musicians. It showcased his potential as an artist with a distinct identity and a captivating sound that resonated with fans worldwide.

The SoundCloud success story of Post Malone serves as a testament to the platform’s ability to elevate artists and make their music accessible to a global audience. It also highlights the importance of cultivating a dedicated fan base and engaging with fans directly.

With the recognition garnered from his SoundCloud success, Post Malone was prepared to take the next step in his career: signing with the record label that saw his potential and was ready to invest in his talent.

As we explore Post Malone’s signing with the record label, we will uncover the pivotal moment that solidified his place in the music industry and set the stage for his meteoric rise to stardom.


Signing with the Record Label

Signing with a record label is often a defining moment in an artist’s career, and for Post Malone, it marked a significant milestone that would launch him into the stratosphere of the music industry. After catching the attention of industry professionals through his SoundCloud success, Post Malone found himself at the center of a bidding war between major record labels.

Ultimately, Post Malone made the decision to sign with Republic Records, a renowned record label known for its successful roster of artists. The label’s resources, industry expertise, and commitment to cultivating talent aligned perfectly with Post Malone’s vision for his career.

The signing not only solidified Post Malone’s place in the industry but also opened up a world of opportunities. It allowed him to access a broad network of professionals who could help shape his craft and promote his music to a wider audience.

Republic Records recognized the unique talent that Post Malone possessed: a versatile artist capable of blending genres and creating music that resonated with a diverse audience. Together, they embarked on a journey to help elevate Post Malone’s career to new heights.

With the backing of the record label, Post Malone released his debut studio album, “Stoney,” in 2016. The album included hit singles like “Congratulations” and “White Iverson,” which further solidified his position as a rising star in the music industry.

Republic Records played a pivotal role in strategically promoting and marketing Post Malone’s music. They utilized their resources to secure high-profile performances, radio airplay, and media appearances, which allowed him to reach a broader audience. The label’s support helped elevate Post Malone’s visibility and propelled his music to the forefront of popular culture.

Through their partnership, Post Malone and Republic Records continued to release hit after hit, with each project cementing his status as an influential artist. His sophomore album, “Beerbongs & Bentleys,” was a massive success, and the chart-topping singles, like “Rockstar” and “Psycho,” dominated the airwaves.

Signing with Republic Records not only provided Post Malone with a platform for success but also gave him the opportunity to collaborate with some of the industry’s biggest names. The label facilitated collaborations with renowned musicians and producers, allowing Post Malone to showcase his versatility and expand his artistic horizons.

Post Malone’s partnership with Republic Records highlights the importance of finding the right record label that aligns with an artist’s vision and supports their creative journey. The strategic guidance, resources, and industry connections offered by the label played a crucial role in catapulting Post Malone to international stardom.

Today, Post Malone stands as one of the most successful artists of his generation, continually pushing boundaries and captivating audiences worldwide. His signing with Republic Records marked a pivotal moment in his journey, propelling him into the mainstream music scene and solidifying his place as a global superstar.

As we conclude the story of how a record label discovered and launched the career of Post Malone, we are reminded of the power of talent, perseverance, and the right opportunities coming together to create a musical phenomenon.



The journey of how a record label discovered and launched the career of Post Malone is a testament to the power of talent, determination, and strategic efforts. Post Malone’s unique blend of musical styles, coupled with his raw talent and authentic connection with fans, propelled him from a budding artist on SoundCloud to a global superstar signed with a major record label.

The record label’s search process involved a combination of traditional methods and innovative strategies. They scoured music venues, online platforms like SoundCloud, and relied on industry connections to uncover promising artists. The discovery of Post Malone’s music on SoundCloud, fueled by organic growth and passionate fan support, played a pivotal role in his rise to fame.

Collaborations with established artists, such as 21 Savage, allowed Post Malone to expand his reach and connect with new audiences. These collaborations, along with his connections to influential figures in the industry, helped shape his career and fuel his evolution as an artist.

Signing with Republic Records marked a significant milestone in Post Malone’s career. The record label provided him with the resources, industry expertise, and strategic support needed to navigate the competitive music industry. Through their partnership, Post Malone released hit albums, dominated the charts, and solidified his status as a global superstar.

The story of Post Malone’s journey serves as an inspiration for aspiring musicians and showcases the transformative power of finding the right opportunities and partnerships. It underscores the importance of combining talent with effective marketing strategies, utilizing social media platforms to connect with fans, and forging collaborations that expand artistic horizons.

Post Malone’s success story is a reflection of the ever-evolving music industry, where artists can be discovered and reach global audiences through digital platforms like SoundCloud. It highlights the democratization of the music industry, where artists can build fan bases and create careers outside of traditional record label structures.

As we conclude this chapter on how a record label found and nurtured the talent of Post Malone, we are reminded of the power of music to transcend boundaries and touch the lives of millions. Post Malone’s journey serves as a shining example of how perseverance, authenticity, and the right opportunities can pave the way for an artist to fulfill their dreams and leave an indelible mark on the world of music.

Related Post