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Who Owns Coachella Festival Who Owns Coachella Festival


Who Owns Coachella Festival

Written by: Alisha Ogilvie

Discover who owns the renowned Coachella Festival, one of the most iconic and influential annual festivals in the world. Uncover the secrets behind this spectacular event.

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The Coachella Valley Music and Arts Festival, commonly known as Coachella, is one of the most renowned music festivals in the world. Held annually in the picturesque desert of Indio, California, Coachella attracts thousands of music lovers, fashionistas, and celebrities from all corners of the globe. Established in 1999, the festival has grown exponentially in popularity and has become an iconic event in the music industry.

Known for its eclectic lineup, diverse musical genres, and immersive art installations, Coachella offers attendees an unforgettable experience where music, art, and culture intersect. Over the years, it has become a cultural phenomenon and a trendsetter in the world of festivals, influencing the landscape of live music events worldwide.

With its unique blend of emerging artists and renowned headliners, Coachella has become synonymous with groundbreaking performances and unforgettable moments. From legendary sets by acts like Beyoncé and Radiohead to surprise guest appearances and reunions, the festival continually raises the bar for live performances and sets new standards in terms of production and stage design.

In this article, we will delve into the history of Coachella Festival, explore its founders, examine the ownership of the festival, highlight the current organizers, discuss its financial success, and analyze its impact and influence on the music industry.


History of Coachella Festival

The inception of Coachella can be traced back to 1993 when Paul Tollett, the founder of Goldenvoice, a prominent concert promoter, had a vision of creating a music festival that would showcase a diverse range of artists and genres. The festival was initially held in October 1999, featuring acts like Beck, Tool, and Rage Against the Machine, and attracted a modest crowd of around 10,000 attendees.

Following its inaugural year, Coachella took a brief hiatus in 2000 but returned in 2001 with a renewed format and a varied lineup that included acts like Jane’s Addiction, The Chemical Brothers, and Weezer. The festival began to gain traction and caught the attention of music enthusiasts across the country.

With each passing year, Coachella continued to grow in popularity, thanks to its ability to book both established and emerging artists across a wide spectrum of genres. It soon became the go-to festival for music lovers, attracting attendees from different walks of life who were eager to experience the unique blend of music, art, and culture in the desert backdrop of Indio.

One significant turning point for Coachella came in 2004 when the festival made a monumental move by booking Radiohead as a headliner. This move not only solidified Coachella’s reputation as a platform for groundbreaking performances but also placed it on the international stage, drawing attention from music fans worldwide.

Over the years, Coachella has continued to evolve and innovate, introducing new features such as the Sahara Tent, dedicated to electronic music, and expanding its art installations to create a visually stunning environment for festival-goers. It has become renowned for its attention to detail, creating immersive experiences that go beyond just the music.

Today, Coachella is not only a music festival but a cultural phenomenon that sets trends in fashion, art, and music. It has become a platform for artists to make unique artistic statements and for attendees to immerse themselves in a multi-sensory experience.


Founders of Coachella Festival

The visionaries behind the creation of Coachella Festival were Paul Tollett and Rick Van Santen, the founders of Goldenvoice. Paul Tollett, in particular, played a pivotal role in shaping the festival into what it is today.

Paul Tollett, a music enthusiast and concert promoter, had a passion for organizing events that showcased a diverse range of artists and genres. In the early 1990s, he co-founded Goldenvoice, which quickly gained recognition for its successful promotion of concerts and events in California.

In 1993, Tollett came up with the idea of organizing a music festival in the Coachella Valley, capitalizing on the region’s natural beauty and drawing inspiration from other successful music festivals like Glastonbury and Lollapalooza. Tollett’s goal was to create a festival that focused on musical diversity and offered a unique experience for festival-goers.

Teaming up with Rick Van Santen, who shared his vision, Tollett set out to bring Coachella to fruition. The duo worked tirelessly to secure the necessary permits, negotiate with artists, and plan the logistics of the festival. Their perseverance paid off, and in October 1999, the inaugural Coachella Valley Music and Arts Festival took place.

Tollett’s attention to detail and his commitment to providing a memorable experience for festival-goers have been key factors in the success of Coachella. From the carefully curated lineup to the impressive art installations and amenities, every aspect of the festival reflects Tollett’s dedication to creating a one-of-a-kind event.

The success of the festival and its growing reputation attracted the attention of the international music industry. In 2001, Goldenvoice entered into a partnership with AEG Presents, one of the world’s leading live entertainment companies. This partnership further propelled Coachella’s growth and provided the necessary infrastructure and resources to elevate the festival to new heights.

Today, Paul Tollett and Rick Van Santen’s vision has transformed Coachella into a global phenomenon, attracting some of the biggest names in music and setting trends in the festival circuit. Their innovative approach to music curation and dedication to creating a unique experience have cemented Coachella’s status as one of the most influential music festivals in the world.


Ownership of Coachella Festival

Coachella Festival is jointly owned by Goldenvoice, a subsidiary of AEG Presents, and the Anschutz Entertainment Group (AEG). Goldenvoice, founded by Paul Tollett and Rick Van Santen, is the primary organizer and promoter of the festival.

In 2001, Goldenvoice entered into a partnership with AEG Presents, one of the largest live entertainment companies in the world. This partnership provided the necessary support and resources to expand the reach and scale of Coachella. AEG Presents is known for its extensive portfolio of events and festivals, making it a natural fit for Coachella’s growth and development.

Goldenvoice remains heavily involved in the management and production of Coachella, working closely with AEG Presents to ensure the festival’s success year after year. Paul Tollett, the founder of Goldenvoice, continues to play a significant role in the artistic and creative direction of the festival, overseeing the curation of the lineup and the overall experience for attendees.

While AEG Presents has an ownership stake in Coachella, Goldenvoice maintains a level of autonomy in the organization and execution of the festival. This collaborative partnership allows for a seamless blend of industry expertise and creative vision to further enhance the festival’s reputation and ensure its continued success.

It’s worth noting that the ownership structure of Coachella has faced some controversy and criticism in recent years. The owner of AEG, Philip Anschutz, has been a subject of controversy due to his alleged support for conservative and anti-LGBTQ+ organizations. These allegations have sparked debates and led to calls for boycotts of Coachella. However, Goldenvoice has reiterated its commitment to inclusivity and has implemented initiatives to support marginalized communities within the festival.

Despite the controversies surrounding its ownership, Coachella remains one of the most iconic and globally recognized music festivals in the world. Its ownership by Goldenvoice, in partnership with AEG Presents, has allowed for consistent growth and innovation, ensuring that the festival continues to deliver unforgettable experiences to its attendees.


Current Organizers of Coachella Festival

The current organizers of Coachella Festival are Goldenvoice, the original founders of the festival, in partnership with AEG Presents, one of the largest live entertainment companies in the industry.

Goldenvoice, led by Paul Tollett, remains deeply involved in the organization and production of Coachella. As the primary promoter, Goldenvoice brings its expertise in curating lineups, coordinating logistics, and creating unique experiences for festival-goers. Tollett, known for his meticulous attention to detail and commitment to quality, continues to play a significant role in shaping the artistic direction of the festival.

Working in conjunction with Goldenvoice, AEG Presents provides the necessary resources, infrastructure, and industry expertise to support the growth and success of Coachella. AEG Presents has a vast network and a proven track record in organizing major music events and festivals around the world, making it a valuable partner for Coachella’s expansion and global reach.

The collaboration between Goldenvoice and AEG Presents has been instrumental in establishing Coachella as a world-renowned event. The partnership has allowed for continuous innovation, ensuring that the festival continues to push boundaries and introduce new elements to enhance the overall experience.

The current organizers of Coachella have also prioritized sustainability and environmental responsibility in recent years. The festival has implemented various initiatives to reduce its ecological footprint, including promoting recycling, reducing single-use plastics, and increasing the use of renewable energy sources. This commitment to sustainability aligns with the growing awareness and importance of environmental stewardship in the live music industry.

Furthermore, the organizers have actively sought to make Coachella a diverse and inclusive space. They have increased representation in the lineup, featuring a wide range of artists from different backgrounds and genres. Efforts have also been made to showcase underrepresented artists and create spaces that celebrate diverse communities. This commitment to inclusivity has been a significant step in ensuring that Coachella remains a welcoming and culturally vibrant festival.

With Goldenvoice and AEG Presents at the helm, Coachella Festival continues to thrive as a premier destination for music enthusiasts. The collaboration between these two influential entities ensures that the festival maintains its reputation for top-notch performances, cutting-edge production, and an unparalleled festival experience.


Financial Success of Coachella Festival

Coachella Festival has achieved remarkable financial success since its inception, becoming one of the most lucrative music festivals in the world. Its popularity, coupled with its unique and diverse lineup, has contributed to its ability to attract a large number of attendees and generate substantial revenue.

One of the key factors contributing to Coachella’s financial success is its ticket sales. Each year, thousands of music enthusiasts eagerly purchase tickets to attend the festival. The demand for tickets is consistently high, often leading to sold-out weekends well in advance. This strong ticket sales performance has been a significant driver of the festival’s revenue growth.

In addition to ticket sales, sponsorship deals also play a pivotal role in Coachella’s financial success. The festival has established partnerships with numerous brands, including clothing, beverage, and technology companies, to enhance the festival experience and promote their products. These sponsorship agreements not only provide valuable financial support but also add to the overall production value of the festival.

Another significant source of revenue for Coachella comes from onsite sales and services. The festival features a variety of food and beverage vendors, merchandise stalls, and special VIP experiences, offering attendees the opportunity to indulge in culinary delights and purchase limited-edition merchandise. These on-site offerings contribute to the festival’s financial success and provide additional revenue streams.

Despite being a three-day event, Coachella has expanded its footprint into a two-weekend format. By offering identical lineups and experiences on consecutive weekends, the festival effectively doubles its revenue potential. This scheduling strategy has proven to be highly successful, allowing more people to attend and giving the festival the opportunity to accommodate a larger audience.

Furthermore, Coachella’s financial success extends beyond the festival itself. The event has spurred economic growth in the region, benefiting local businesses such as hotels, restaurants, and transportation services. The influx of visitors during the festival period provides a significant boost to the local economy, further solidifying Coachella’s impact and importance in the region.

With its consistent revenue generation and ability to attract both music enthusiasts and corporate sponsors, Coachella Festival has established itself as a financial powerhouse in the live music industry. Its financial success has allowed for continuous expansion, innovation, and the delivery of unforgettable experiences for festival-goers year after year.


Impact and Influence of Coachella Festival

The impact and influence of Coachella Festival extend far beyond its desert setting in Indio, California. Since its inception, the festival has had a profound effect on the music industry, popular culture, and the overall festival landscape. Here are some key ways in which Coachella has made its mark:

1. Setting trends and shaping the festival experience: Coachella has become a trendsetter in the festival world, with its unique blend of music, art, and fashion. The festival’s emphasis on immersive art installations, curated lineups, and the convergence of different genres has influenced the way other festivals are planned and executed. Many festivals now strive to replicate the distinctive Coachella experience.

2. Championing emerging artists: Coachella has played a crucial role in providing a platform for emerging artists to showcase their talent. The festival has consistently booked up-and-coming acts alongside well-established headliners, giving rising stars the opportunity to reach a wider audience and catapulting their careers to new heights. Numerous artists have credited Coachella as a milestone moment in their rise to fame.

3. Live streaming and digital reach: Coachella was one of the pioneers in live streaming music festivals, allowing people from around the world to experience the event virtually. This innovation expanded the festival’s reach beyond its physical location, making it accessible to a global audience. The success of Coachella’s live stream has prompted other festivals to adopt similar digital strategies, changing the landscape of festival attendance and viewership.

4. Influencing fashion and style: Coachella has become synonymous with fashion trends and bohemian-inspired style. The festival’s iconic fashion moments have made headlines and influenced the fashion industry, leading to the emergence of the “Coachella fashion” phenomenon. The festival has become a fashion playground where attendees showcase their individual style, influencing trends in music festival fashion around the world.

5. Fostering a sense of community: Coachella’s vibrant and inclusive atmosphere has fostered a strong sense of community among attendees. The festival has become a gathering place for like-minded individuals who share a passion for music, art, and self-expression. It has created a space where people from diverse backgrounds can come together, fostering a sense of unity and camaraderie.

6. Economic impact: The economic impact of Coachella extends beyond the festival itself. The influx of visitors during the festival period provides a boost to the local economy, benefiting businesses in the Indio area and creating job opportunities. Additionally, the festival has contributed to the growth of the music tourism industry in California, attracting visitors from around the world.

Overall, Coachella Festival has had a significant impact on the music industry, influencing the way festivals are organized, launching the careers of emerging artists, shaping fashion trends, and creating a community of passionate music lovers. Its cultural influence and economic impact make it an iconic event that continues to captivate audiences year after year.



The Coachella Valley Music and Arts Festival has emerged as a powerhouse in the music industry, captivating audiences with its eclectic lineup, immersive art installations, and trendsetting fashion. From its humble beginnings in 1999 to its current status as a globally recognized event, Coachella has left an indelible mark on the festival landscape.

Through the vision of its founders, Paul Tollett and Rick Van Santen, Coachella has continually pushed boundaries and redefined what a music festival can be. Their dedication to providing a diverse and immersive experience has resonated with millions of attendees, making Coachella a must-attend event year after year.

With Goldenvoice at the helm, in partnership with AEG Presents, Coachella has seen tremendous financial success. The festival’s sold-out weekends and lucrative sponsorship deals have solidified its position as one of the most financially lucrative events in the industry. Its economic impact extends beyond the festival itself, benefiting the local community and contributing to the growth of the music tourism industry.

Coachella’s influence extends far beyond its desert setting. The festival has become a trendsetter, shaping the way other festivals are planned and executed. Its emphasis on supporting emerging artists and providing a platform for their talent has launched the careers of many musicians. Coachella’s live streaming innovations have also changed the way festivals are experienced globally.

Moreover, Coachella’s cultural impact is evident in the fashion trends it inspires and the sense of community it fosters. The festival has become a symbol of self-expression, attracting individuals from diverse backgrounds who share a love for music, art, and creativity. Its influence reaches far beyond the festival grounds, as it continues to shape the music industry and popular culture at large.

In conclusion, Coachella Festival stands as a testament to the power of music, art, and community. Its founders’ vision and dedication, paired with its financial success and cultural impact, have solidified its place as one of the most influential and iconic music festivals in the world. As Coachella continues to evolve and innovate, it is certain to leave a lasting legacy in the hearts and minds of music enthusiasts for years to come.

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