What Is The Best Kind Of Background Music For A Kickstarter Video

(Many of the links in this article redirect to a specific reviewed product. Your purchase of these products through affiliate links helps to generate commission for AudioLover.com, at no extra cost. Learn more)

Introduction

When it comes to creating a compelling Kickstarter video, one key element that often gets overlooked is background music. The right background music has the power to captivate your audience, evoke emotions, and enhance the overall viewing experience. It is like the glue that holds your video together, creating a seamless and engaging narrative.

Background music sets the tone for your Kickstarter video and helps to convey your brand’s identity. It has the ability to draw in viewers, evoking excitement, curiosity, or even nostalgia. But with so many options available, how do you choose the best kind of background music for your Kickstarter video?

In this article, we will explore the importance of background music in Kickstarter videos and discuss the factors to consider when choosing the perfect soundtrack. We will also delve into different types of background music and highlight the pros and cons of using upbeat music, ambient music, instrumental music, and royalty-free music. Finally, we will provide you with some tips on how to select the best background music that aligns with your Kickstarter campaign and resonates with your target audience.

Importance of Background Music in Kickstarter Videos

Background music plays a crucial role in Kickstarter videos, as it helps to create a memorable and immersive experience for viewers. Here are several reasons why background music is important:

• Elevates Emotional Impact: Background music has the power to evoke emotions and create a connection with the audience. Whether you want to inspire excitement, convey a sense of urgency, or tug at the heartstrings, the right music can amplify the emotional impact of your Kickstarter video.
• Sets the Tone and Atmosphere: Background music sets the tone and atmosphere of your video, helping to establish the mood and enhance the storytelling. Whether you’re showcasing a new product, sharing a personal story, or presenting a creative project, the music you choose will shape how viewers perceive and engage with your content.
• Enhances Visual Content: Background music works hand in hand with the visual elements of your Kickstarter video. It can emphasize key moments, highlight product features, or provide a background layer of support. The right music can heighten the impact of your visuals and make them more memorable.
• Creates a Professional and Polished Presentation: The use of well-selected background music adds a level of professionalism to your Kickstarter video. It demonstrates that you’ve put thought and care into your presentation, which can build trust with potential backers and increase the likelihood of their support.
• Differentiates Your Video from Others: With so many Kickstarter videos competing for attention, having the right background music can help your video stand out. It can make your content more memorable and leave a lasting impression on viewers, increasing the chances of them pledging their support.

Overall, background music is a powerful tool that can make a significant difference in the success of your Kickstarter campaign. It has the ability to engage, excite, and persuade viewers, ultimately increasing the chances of reaching your funding goals.

Factors to Consider When Choosing Background Music

Choosing the right background music for your Kickstarter video can be a daunting task. However, considering the following factors will help you make an informed decision that aligns with your campaign’s objectives:

• Emotional Resonance: Consider the emotions you want to evoke in your audience. Do you want to create a sense of excitement, inspiration, or nostalgia? Choose music that aligns with the desired emotional tone of your video.
• Pacing and Energy: The pacing and energy of your video play a crucial role in engaging viewers. If your Kickstarter video is fast-paced and dynamic, you may opt for upbeat and energetic music. For a more relaxed or contemplative tone, ambient or instrumental music might be more suitable.
• Target Audience: Understand the demographics and preferences of your target audience. Choose music that resonates with them and aligns with their tastes and interests. This will help in capturing their attention and forming a connection.
• Brand Identity: Consider how the selected music aligns with your brand identity and overall campaign message. The music should reinforce your brand image and create a cohesive experience for viewers.
• Length and Structure: Pay attention to the length and structure of the background music. Ensure that it complements the duration and flow of your Kickstarter video. It should seamlessly integrate with the visuals and enhance the overall viewer experience.
• Impact on Voiceovers or Narration: If your video includes voiceovers or narration, choose background music that doesn’t overpower or conflict with the spoken words. The music should provide a supportive and harmonious backdrop without overshadowing the message.
• Licensing and Copyright: When choosing background music, make sure it is properly licensed for use in your Kickstarter video. Opt for royalty-free or Creative Commons music to avoid any legal issues and ensure you have the necessary permissions for public use.

By considering these factors, you can select background music that enhances your Kickstarter video’s impact, resonates with your target audience, and helps you effectively convey your campaign’s message.

Different Types of Background Music for Kickstarter Videos

When choosing background music for your Kickstarter video, it’s important to explore different types of music to find the one that best complements your campaign. Here are some popular types:

1. Upbeat Music: Upbeat music is energetic and lively, often featuring catchy melodies and a fast tempo. It works well for product demonstrations, showcasing new technologies, or promoting a vibrant and exciting campaign.
2. Ambient Music: Ambient music creates a calming and atmospheric backdrop, often characterized by soft melodies and soothing sounds. It is ideal for videos that aim to evoke relaxation or introspection, such as showcasing wellness products or sharing personal stories.
3. Instrumental Music: Instrumental music without vocals can be a versatile choice for Kickstarter videos. It provides a supportive background without distracting from the visuals or narration. Instrumental music can range from classical compositions to modern electronic or acoustic pieces.
4. Royalty-Free Music: Royalty-free music refers to tracks that are available for use without the need for additional licensing fees. It offers a cost-effective option for Kickstarter videos and is often found in online music libraries. Royalty-free music comes in various genres, allowing you to choose the style that best suits your video.

Each type of background music has its own unique qualities and strengths. It’s crucial to consider the specific needs and objectives of your Kickstarter campaign to determine which type of music will work best for your video. By selecting the right type of background music, you can enhance the viewer’s experience and effectively convey your message.

Pros and Cons of Using Upbeat Music

Upbeat music can be a powerful choice for your Kickstarter video, but it’s important to consider both the advantages and disadvantages. Here are the pros and cons of using upbeat music:

Pros:

• Engages and Energizes: Upbeat music has the ability to grab attention and create a sense of excitement. It can captivate viewers and keep them engaged throughout your Kickstarter video.
• Elicits Positive Emotions: The energetic and uplifting nature of upbeat music can evoke positive emotions such as joy, enthusiasm, and motivation. It can make your video more enjoyable to watch and leave a lasting impression on viewers.
• Creates an Upward Momentum: The fast tempo and lively beats of upbeat music can give your video a sense of forward progress and momentum. It can enhance the perception of your campaign as dynamic and proactive.
• Drives Action: Upbeat music has the potential to inspire action and encourage viewers to support your Kickstarter campaign. It can create a sense of urgency and enthusiasm, prompting viewers to pledge their support.

Cons:

• May Distract from Narration: The energetic nature of upbeat music can sometimes overpower the narration or voiceovers in your video. It’s important to strike a balance between the music and the spoken words to ensure that your message is effectively conveyed.
• Not Suitable for Every Campaign: While upbeat music can work well for many Kickstarter campaigns, it may not be the best choice for all types of projects. For instance, if you have a more serious or contemplative campaign, upbeat music may not align with the desired tone and message.
• Risk of Sounding Generic: Upbeat music is commonly used in advertising and promotional videos, which means there is a chance of your video sounding generic or blending in with others. It’s important to choose unique and memorable upbeat tracks that stand out from the crowd.
• Can Be Overused: If your Kickstarter video is too long or lacks variety, using upbeat music throughout may become repetitive and lose its impact. It’s important to consider the overall structure and pacing of your video to ensure the music enhances the viewer’s experience rather than becoming monotonous.

Consider these pros and cons when deciding whether to use upbeat music for your Kickstarter video. By being mindful of your campaign’s objectives and the potential impact of the music, you can make an informed decision that enhances the overall effectiveness of your video.

Pros and Cons of Using Ambient Music

Ambient music can create a unique atmosphere and enhance the overall mood of your Kickstarter video. However, it’s important to consider both the advantages and drawbacks. Here are the pros and cons of using ambient music:

Pros:

• Evokes Emotion and Calmness: Ambient music is known for its ability to evoke emotions and create a soothing and calming ambiance. It can help establish a sense of tranquility and relaxation, making it suitable for campaigns promoting wellness, meditation, and serene environments.
• Enhances Visuals and Narration: The gentle and subtle nature of ambient music provides a supportive backdrop to visual elements and narration. It can enhance the impact of your visuals without overpowering or distracting from the main message.
• Can Convey Sophistication and Elegance: Ambient music often has a sophisticated and contemplative quality that can lend an air of elegance and refinement to your Kickstarter video. It can be particularly effective for campaigns related to luxury products, art, or high-end design.
• Creates a Relaxing Viewing Experience: Ambient music sets a relaxed pace and creates a comfortable environment for viewers. It can help alleviate stress and tension, providing a pleasant viewing experience that keeps viewers engaged.

Cons:

• May Lack Energy and Excitement: The calm and gentle nature of ambient music might not be suitable for campaigns that require a high-energy and enthusiastic approach. It may not effectively convey a sense of urgency or excitement, potentially limiting the impact on viewer engagement.
• Not Appropriate for Every Kickstarter Campaign: While ambient music can work well for specific types of campaigns, it may not be the best fit for campaigns seeking a more dynamic or fast-paced presentation. Consider whether the soothing and reflective tone of ambient music aligns with your campaign’s objectives.
• Risk of Being Monotonous: Ambient music, if not carefully selected, can sometimes be perceived as monotonous or repetitive. It’s important to choose ambient tracks with enough variation and subtle changes to maintain the viewer’s interest throughout your Kickstarter video.
• May Not Stand Out: Ambient music is a popular choice for many videos, which means there is a risk of your video blending in with others. Ensure that the ambient music you select is unique and aligns with the specific mood and tone you want to convey.

Consider the pros and cons of using ambient music when making a decision for your Kickstarter video. By understanding the potential impact of ambient music and aligning it with your campaign’s vision, you can create a captivating and immersive viewing experience for your audience.

Pros and Cons of Using Instrumental Music

Instrumental music can add a layer of sophistication and versatility to your Kickstarter video. However, it’s important to consider both the advantages and drawbacks. Here are the pros and cons of using instrumental music:

Pros:

• Enhances Focus on Visuals and Storytelling: Instrumental music allows viewers to fully immerse themselves in the visuals and storytelling of your Kickstarter video. Without vocals, instrumental tracks create a more seamless and unobtrusive backdrop that can enhance the impact of your content.
• Accommodates Different Genres and Styles: Instrumental music spans various genres, including classical, electronic, jazz, and more. This versatility allows you to choose instrumental tracks that fit the unique needs and themes of your Kickstarter campaign.
• Creates an Emotional Connection: Instrumental music has the power to evoke emotions without the need for lyrics. Melodies and harmonies can tug at the heartstrings, convey excitement, or create a sense of tranquility, depending on the style and composition of the instrumental tracks.
• Fits Well with Voiceovers or Narration: Instrumental music is often used in videos with voiceovers or narration. Its supportive nature doesn’t compete with spoken words, allowing the message of your Kickstarter campaign to shine through clearly.

Cons:

• Lacks the Direct Impact of Vocals: Unlike songs with vocals that can deliver a direct message, instrumental music relies solely on melodies, harmonies, and arrangements to convey emotions. While this can be a strength, it may sometimes lack the direct impact that lyrics can create.
• May Require Additional Effort for Storytelling: As instrumental music doesn’t have lyrics to narrate or guide the storyline, you may need to put in extra effort to ensure your visuals and storytelling effectively convey your campaign’s message and captivate your audience.
• Can Rely on Genre Stereotypes: Certain instrumental music styles or genres may bring with them preconceived ideas or stereotypes. It’s important to choose instrumental tracks that align with your campaign’s objectives and avoid reinforcing any unintended associations.
• Risk of Background Music Becoming Overlooked: If the instrumental music is not carefully selected or lacks variation, it may fade into the background and not leave a lasting impression on viewers. Ensure that the instrumental tracks you choose are engaging, memorable, and supportive of your Kickstarter video.

Weigh the pros and cons of using instrumental music to determine if it is the right choice for your Kickstarter video. By selecting instrumental tracks that enhance your visual storytelling and effectively convey your campaign’s message, you can create a compelling and engaging viewing experience for your audience.

Pros and Cons of Using Royalty-Free Music

Royalty-free music offers a cost-effective and convenient option for incorporating background music into your Kickstarter video. However, it’s important to consider both the advantages and disadvantages. Here are the pros and cons of using royalty-free music:

Pros:

• Cost-Effective: Royalty-free music is typically more affordable than licensing copyrighted tracks. It allows you to stay within your budget while still accessing a wide range of music options for your Kickstarter video.
• Legal and Hassle-Free: Royalty-free music is pre-cleared for use, meaning you don’t have to worry about copyright infringement or licensing fees. It provides a hassle-free solution and saves you time and effort in obtaining permissions.
• Varied Selection: Royalty-free music libraries offer a diverse selection of genres and styles to choose from. Whether you need upbeat tracks, ambient melodies, or instrumental compositions, you can find suitable options that align with your Kickstarter video’s needs.
• Flexibility and Customization: Royalty-free music often comes in different versions and lengths, allowing you to customize the soundtrack to fit your video’s pacing and structure. You can trim, loop, or edit the music to align perfectly with your desired visuals.

Cons:

• Limited Exclusivity: Since royalty-free music is available to everyone, there is a chance that someone else may use the same track in their Kickstarter video. This may result in a lack of exclusivity and potentially diminish the uniqueness of your campaign.
• Potential Lack of Originality: Some royalty-free music tracks may have a generic or stock-like quality, making it harder to find a truly unique and distinctive sound for your Kickstarter video. It’s important to carefully search for high-quality tracks to avoid sounding generic.
• Can Lack the Latest Hits or Trendy Tunes: Royalty-free music libraries may not always feature the latest popular songs or trendy tunes. If you’re aiming for a specific contemporary sound or want to align your video with current music trends, royalty-free options may not always meet your requirements.
• May Require Extensive Search: With the vast number of royalty-free music tracks available, finding the perfect one for your Kickstarter video may require some time and effort. You’ll need to explore various libraries, listen to samples, and make sure the music aligns with your campaign’s objectives.

Consider the pros and cons of using royalty-free music to determine if it suits your Kickstarter video’s needs. By selecting high-quality and unique tracks, you can leverage the benefits of royalty-free music while effectively conveying your campaign’s message to your audience.

How to Select the Best Background Music for Your Kickstarter Video

Choosing the best background music for your Kickstarter video involves careful consideration of several factors. Here are some steps to help you select the perfect soundtrack:

1. Define Your Objectives: Determine the goals and objectives of your Kickstarter campaign. What emotions do you want to evoke? What message do you want to convey? Clarifying your objectives will guide your music selection process.
2. Know Your Target Audience: Understand your target audience’s preferences, tastes, and demographics. Research the music styles and genres that resonate with them. This will ensure that the music you choose connects with your intended audience.
3. Consider Your Brand Identity: Take into account your brand’s personality and values. Choose background music that aligns with your brand identity and enhances your campaign’s message. The music should feel like an organic extension of your brand.
4. Match the Tone and Mood: Consider the desired tone and mood of your Kickstarter video. Do you want it to be upbeat and energetic, or calm and introspective? Select music that aligns with the overall atmosphere you wish to create.
5. Ensure Proper Licensing: If you opt for licensed music, make sure you obtained the necessary permissions or licenses. Alternatively, consider using royalty-free music to avoid any legal issues and simplify the process.
6. Sample and Test: Listen to various music options and test them against your video. Pay attention to how the music enhances or detracts from your visuals and message. Consider seeking feedback from others to get different perspectives.
7. Avoid Overpowering Your Video: Ensure that the background music doesn’t overpower your video. It should add depth and support to your content without distracting from the main message. Strike a balance between the audio and visuals.
8. Test Different Cuts and Edits: Consider editing the music to match the pacing and structure of your Kickstarter video. You can loop or trim the music to fit perfectly with your visuals and enhance the overall flow.
9. Seek Professional Help When Needed: If you’re unsure about selecting or editing background music, consider consulting with professionals or seeking assistance from experienced video editors or sound designers. They can provide valuable guidance and help you achieve the desired impact.

By following these steps, you can select background music that enhances your Kickstarter video, resonates with your target audience, and effectively conveys your campaign’s message. Remember to take the time to find the perfect soundtrack that brings your video to life and engages your viewers.

Conclusion

Choosing the best background music for your Kickstarter video is a critical aspect of creating a compelling and engaging presentation. The right music has the power to captivate your audience, evoke emotions, and enhance the overall viewing experience.

Throughout this article, we explored the importance of background music in Kickstarter videos. We discussed the factors to consider when choosing the perfect soundtrack, including emotional resonance, pacing, target audience, brand identity, length, and licensing.

We also explored different types of background music, such as upbeat music, ambient music, instrumental music, and royalty-free music, weighing the pros and cons of each option. It is essential to select the type of music that aligns with your campaign’s objectives and resonates with your target audience.

Additionally, we provided guidance on how to select the best background music for your Kickstarter video, emphasizing the importance of defining objectives, knowing your target audience, matching the tone and mood, ensuring proper licensing, and testing different cuts and edits.

By carefully considering these factors and following the steps outlined, you can enhance your Kickstarter video’s impact, effectively convey your campaign’s message, and increase the likelihood of reaching your funding goals.

In conclusion, background music plays a vital role in creating a memorable and immersive experience for viewers. It sets the tone, evokes emotions, and enhances the storytelling of your Kickstarter video. By selecting the right background music that aligns with your campaign’s objectives and resonates with your target audience, you can create a captivating and successful Kickstarter campaign.