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What Do You Mean Music Video What Do You Mean Music Video

Music Video

What Do You Mean Music Video

Written by: Avie Southwick

Watch the captivating "What Do You Mean?" music video showcasing the mesmerizing talent of Justin Bieber. Explore the intriguing storyline and breathtaking visuals that accompany this popular music video.

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Table of Contents


Music videos have become an integral part of the music industry, serving as both promotional tools and artistic expressions. With their ability to combine music, storytelling, and visual aesthetics, music videos have the power to captivate audiences and leave a lasting impression. In this article, we will delve into the world of music videos, focusing on their impact and how they have shaped the music industry.

Since the birth of MTV in the 1980s, music videos have transformed from simple performance recordings to elaborate visual experiences. Artists and directors have pushed the boundaries of creativity, using music videos as a platform to tell compelling stories, showcase their unique visual styles, and connect with their audience on a deeper level.

Music videos provide a visual representation of the song’s narrative, enhancing the listener’s understanding and emotional connection to the music. By combining music, lyrics, and visual imagery, music videos can evoke a range of emotions, transporting viewers into the artist’s world.

Today, music videos have become more accessible and widespread than ever before. With the rise of streaming platforms like YouTube and Vevo, artists can easily share their music videos with a global audience, reaching millions of viewers within seconds. This newfound accessibility has not only revolutionized how we consume music, but it has also given rise to a new breed of independent and emerging artists who use music videos as a means of self-expression and promotion.

In this article, we will dive deeper into the various elements that make a music video successful, including its plot, visual and cinematic elements, symbolism, and cultural references. We will also explore the impact that music videos have had on the music industry, from launching careers to sparking viral trends. So, grab your popcorn and get ready to explore the fascinating world of music videos!



The concept of the music video can be traced back to the early 20th century when musical films such as “The Jazz Singer” and “Singing in the Rain” showcased musical performances accompanied by visuals. However, it wasn’t until the 1980s that music videos truly took off with the launch of MTV, which quickly became the go-to platform for viewing music videos.

MTV revolutionized the music industry by providing a dedicated channel for music videos. This allowed artists to visually connect with their audience in a way that had never been done before. The popularity of MTV led to a surge in music videos being produced, with countless artists vying for airtime and the opportunity to reach millions of viewers.

As the demand for music videos grew, artists began to realize the potential of these visual offerings. They saw music videos as a way to not only promote their songs but also to tell captivating stories, experiment with visual effects, and create memorable experiences for their fans. A new breed of directors emerged who specialized in creating music videos, pushing the boundaries of creativity and utilizing cutting-edge technologies.

With the advent of the internet and the rise of video sharing platforms, such as YouTube, music videos became even more accessible. Artists no longer needed to rely solely on MTV or other music television channels to showcase their work. They had the power to upload their music videos directly to the internet, allowing fans from around the world to watch and share them.

Today, music videos have become an essential part of an artist’s promotional strategy. They serve as a visual representation of their music and help to solidify their brand image. Music videos not only boost song sales and streaming numbers but also help artists connect with their fans on a deeper level. Through music videos, artists can express their creativity, share their vision, and create a visual identity that sets them apart from other musicians.

The evolution of technology has also played a significant role in the development of music videos. Advancements in cameras, visual effects, and editing software have made it easier and more affordable for artists to create high-quality music videos. This has leveled the playing field, allowing independent and emerging artists to compete with more established acts.

Overall, the background of music videos showcases their evolution from simple performance recordings to complex visual experiences. They have become a vital component of the music industry, allowing artists to connect with their audience in a unique and powerful way.


Plot Summary

A music video’s plot is an essential element that helps bring the song to life and engage viewers on a deeper level. While some music videos simply feature the artist performing the song, many others incorporate narratives, characters, and storytelling techniques to create a more immersive experience.

Plot summaries can vary greatly depending on the genre and style of the music video. Some videos tell a linear story that follows a clear narrative arc, while others may be more abstract or symbolic in nature. Regardless of the approach, a well-executed plot can greatly enhance the overall impact of a music video.

For example, in the music video for Taylor Swift’s hit song “Blank Space,” the plot revolves around a tumultuous romantic relationship. The video begins with a seemingly happy and idyllic setting, but as the story unfolds, it takes a dark turn, showcasing the destructive nature of the relationship. The plot mirrors the lyrics of the song, highlighting themes of love, heartbreak, and self-destruction.

In contrast, Coldplay’s music video for “The Scientist” takes a more abstract approach. The video tells the story of a man who is trapped in a time loop, constantly reliving the same moments over and over. The plot employs visual symbolism and metaphors to explore themes of regret, longing, and the passage of time. The non-linear narrative adds depth and intrigue to the music video, leaving viewers with a sense of contemplation.

Plot summaries can also incorporate elements of surprise and unexpected twists. In Beyoncé’s music video for “Formation,” the plot unfolds as a powerful statement against racial injustice and celebrates Black culture. The video seamlessly weaves together scenes of Beyoncé’s powerful performance with impactful imagery, including a powerful shot of a sinking police car. The plot aligns with the song’s empowering lyrics and amplifies its message.

Ultimately, a compelling plot summary should effectively convey the narrative, themes, and emotions of a music video. It should showcase the creativity of the artist and director and leave viewers with a memorable and thought-provoking experience. Whether it’s a straightforward storyline or a more abstract concept, a well-crafted plot can elevate a music video from a simple performance to a visual masterpiece.


Visual and Cinematic Elements

Music videos are not just about the music; they are also a visual medium that allows artists and directors to showcase their creativity and create a captivating visual experience for viewers. From cinematography and editing techniques to set designs and costumes, a wide range of visual and cinematic elements are utilized to enhance the storytelling and emotions conveyed in a music video.

Cinematography plays a crucial role in creating the mood and atmosphere of a music video. Various camera techniques, angles, and movements are employed to capture the artist’s performance or tell a story. Wide-angle shots can establish the setting, while close-ups can emphasize emotion and connection. Dynamic camera movements, such as tracking or crane shots, can add energy and excitement to the visuals. Lighting also plays a vital role, setting the tone and highlighting key elements within the scene.

Editing is another essential aspect of music video production. The pace, rhythm, and timing of the cuts can enhance the energy of the song or create contrasting moments of tension. Transitions, such as crossfades or jump cuts, can add visual interest and help connect different scenes. Effects like slow motion or fast motion can be used to create dramatic or comedic effects, while color grading can evoke specific emotions or establish a particular aesthetic.

Set designs and locations contribute to the overall visual impact of a music video. Elaborate and unique sets can transport viewers to another world and provide a visual backdrop for the story or performance. Real-life locations can add authenticity and context to the narrative. The choice of costumes and styling further enhances the visual appeal, allowing artists to express their individuality and align with the song’s theme or message.

Visual effects are often used to push boundaries and create fantastical or surreal elements in music videos. By incorporating CGI, green screens, or practical effects, artists and directors can bring their imaginative visions to life. These effects can range from subtle enhancements to completely transforming the environment and characters within the video.

Overall, the visual and cinematic elements in a music video serve to enhance the storytelling, evoke emotions, and create a captivating viewing experience. When executed effectively, these elements can elevate a music video from a simple performance to a visually stunning work of art.


Symbolism and Imagery

In the realm of music videos, symbolism and imagery are powerful tools used to convey deeper meanings and amplify the emotional impact of the song. Through the use of visual symbols, metaphors, and evocative imagery, music videos can engage viewers on a more profound level, inviting them to interpret and connect with the artist’s message.

Symbols are objects, colors, or actions that carry a symbolic meaning beyond their literal representation. They can evoke emotions, represent abstract concepts, or communicate specific messages. For example, in Sia’s music video for “Chandelier,” the symbol of the chandelier itself represents freedom and escapism. The intense and emotional choreography performed by young dancer Maddie Ziegler further enhances the symbolism, depicting a struggle for liberation and self-expression.

Metaphors are figures of speech that compare two unrelated things in a symbolic manner. In music videos, metaphors are often visualized through cinematic techniques and imagery. They can be powerful tools to convey complex emotions or ideas. For instance, in Childish Gambino’s music video for “This Is America,” the chaotic and violent nature of the video serves as a metaphor for larger societal issues. The juxtaposition of cheerful and violent scenes illustrates the dissonance between entertainment and real-life struggles.

Imagery refers to the visual representations that are created through cinematography, set designs, costumes, and other visual elements. The purpose of imagery in music videos is to evoke certain emotions or enhance the overall narrative. From dark and brooding landscapes to vibrant and colorful surroundings, the imagery in a music video sets the tone and creates a visual atmosphere that complements the song’s themes.

Symbolism and imagery work hand in hand to create a multi-layered experience for viewers. When used effectively, they can add depth, intrigue, and ambiguity to a music video, encouraging viewers to interpret the visuals and engage with the artist’s artistic vision. However, it’s worth noting that not all music videos employ explicit symbolism or intricate imagery. Sometimes, simplicity and directness can be just as impactful, depending on the intended message and aesthetic of the artist.

Ultimately, symbolism and imagery in music videos offer a rich and visually stimulating experience for viewers. They serve as a gateway to explore and interpret the artistic vision of the artist, as well as invite personal connections and emotional resonance.


Cultural References

Music videos often tap into cultural references to create connections and resonate with audiences. By incorporating elements from popular culture, historical events, or iconic imagery, music videos can evoke nostalgia, spark conversations, and contribute to the larger cultural landscape.

Cultural references can take various forms in music videos. For example, an artist may pay homage to a specific era by recreating its fashion trends, hairstyles, or visual aesthetics. This nostalgic nod can transport viewers back in time and evoke feelings of nostalgia and familiarity. It can also serve as a bridge between generations, allowing younger audiences to connect with the cultural touchstones of the past.

Furthermore, music videos often draw inspiration from movies, literature, and art. Artists may recreate iconic scenes, adopt specific themes or motifs, or reference well-known works to add depth and layers of meaning to their visuals. These references can be subtle or explicit, depending on the artist’s intention and the desired impact. By incorporating familiar cultural elements, music videos engage viewers on multiple levels and leave room for interpretation and discussion.

Moreover, music videos can address social and political issues by incorporating cultural references that reflect the current state of society. Visual references to protests, historical events, or diverse cultural movements can serve as powerful statements and catalysts for critical conversations. Artists use their platform to shed light on important topics and encourage their audience to reflect on social issues through the lens of music videos.

Some music videos take cultural references to new heights by creating their own fictional worlds or alternate realities. Drawing inspiration from science fiction, fantasy, or other genres, these videos offer viewers a glimpse into imaginative and fantastical settings. These creative references allow artists to explore new possibilities, challenge conventional narratives, and transport viewers to captivating realms outside of their everyday experiences.

It’s important to note that cultural references in music videos can vary significantly depending on the artist’s background, genre, and intended audience. What may be seen as a cultural reference in one context may be completely different in another. Nonetheless, the use of cultural references in music videos creates a bridge between the art form and broader cultural conversations, enabling viewers to engage with music videos as more than just entertainment.

By incorporating cultural references, music videos not only entertain and inspire but also leave lasting impressions on viewers by connecting with their personal experiences, triggering memories, and contributing to the ever-evolving cultural landscape.


Reception and Impact

Music videos have had a significant impact on both the music industry and popular culture. They have become an essential tool for artists to promote their music, connect with their audience, and make a lasting impression on viewers. The reception and impact of music videos have been shaped by various factors, including technological advancements, changing audience preferences, and the power of viral media.

One of the measures of a music video’s success is its reception among viewers. Music videos that capture the attention and imagination of audiences can generate millions, if not billions, of views on platforms like YouTube and Vevo. The ability to instantly share and access music videos has allowed them to reach a global audience, transcending geographical boundaries and connecting artists with fans from all corners of the world.

Moreover, the impact of music videos goes beyond mere view counts. They have the potential to go viral, generating buzz and becoming cultural phenomena. Viral music videos not only propel the success of the song but also contribute to the artist’s popularity and recognition. They become a topic of conversation on social media, inspiring memes, dance challenges, and parodies. Viral music videos have the power to shape and define the cultural zeitgeist.

In addition to their viral potential, music videos have significantly influenced fashion trends, dance styles, and even societal attitudes. Iconic music videos like Michael Jackson’s “Thriller” and Madonna’s “Like a Prayer” have embedded themselves in popular culture, leaving a lasting impact on fashion, music, and even film. Dance moves from music videos, such as Psy’s “Gangnam Style” or Silento’s “Watch Me (Whip/Nae Nae),” have become worldwide dance crazes, permeating dance floors and social gatherings.

Music videos have not only impacted popular culture but have also shaped the music industry itself. They have become a critical component of an artist’s promotional strategy, helping to boost song sales, increase streaming numbers, and create brand recognition. Record labels recognize the value of music videos in building an artist’s image and marketing their music. As a result, significant investments are made in producing high-quality and visually stunning videos.

Furthermore, music videos have empowered independent and emerging artists, providing a platform for them to showcase their talent and gain exposure. With the democratizing power of the internet and social media, artists can create and share their music videos without the need for major label support, allowing them to connect directly with their fans and build a dedicated following.

Overall, the reception and impact of music videos have been transformative for both the music industry and popular culture. They have revolutionized the way music is consumed, allowing artists to visually express their artistry, connect with their audience, and leave a lasting imprint on the collective consciousness of viewers worldwide.



Music videos have become an indispensable part of the music industry, serving as a powerful medium for artists to showcase their creativity, connect with their fans, and leave a lasting impression on viewers. Over the years, music videos have evolved from simple performance recordings to visually stunning masterpieces that incorporate intricate plots, symbolisms, and compelling imagery.

With the advent of platforms like MTV, YouTube, and Vevo, music videos have become more accessible and widespread than ever before. Artists can now reach a global audience and share their creative vision with millions of viewers within seconds. This accessibility has given rise to a new generation of independent and emerging artists who can utilize music videos to gain exposure, build a fanbase, and make a name for themselves in the industry.

The visual and cinematic elements of music videos, including cinematography, editing, set designs, and costumes, combine to create an immersive and captivating experience for viewers. These elements enhance the storytelling and emotional impact of the music, allowing viewers to connect with the songs on a deeper level. Additionally, the utilization of symbolism, imagery, and cultural references in music videos adds depth, intrigue, and relevance to the visuals, stimulating discussion and allowing for personal interpretations.

The reception and impact of music videos have been significant, with viral videos becoming cultural phenomena and contributing to the overall popular culture. Music videos have influenced fashion trends, dance styles, and societal attitudes, solidifying their position as a powerful force in shaping the cultural zeitgeist. They have also played a pivotal role in the success of artists, boosting song sales, increasing streaming numbers, and providing a platform for emerging talent to showcase their skills and gain recognition.

In conclusion, music videos have transformed the way we experience music, offering a visually engaging and immersive medium for artists to express themselves and connect with their audience. Their impact on the music industry and popular culture is undeniable, shaping trends, sparking conversations, and leaving a lasting imprint on society. Whether it’s a groundbreaking narrative, stunning cinematography, or thought-provoking symbolism, music videos continue to captivate us, entertain us, and inspire us.

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