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What Makes You Beautiful The Music Video What Makes You Beautiful The Music Video

Music Video

What Makes You Beautiful The Music Video

Written by: Haily Valladares

Experience the captivating magic of "What Makes You Beautiful" in this mesmerizing music video. Dance along and feel the energy as you discover the true essence of this phenomenal music video masterpiece.

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Table of Contents


The music video has become an integral part of the music industry, providing a visual representation of the artist’s creative vision and enhancing the overall experience of the song. In recent years, music videos have gained immense popularity due to their ability to captivate audiences with stunning visuals and compelling storytelling.

One music video that has left a lasting impact on the industry is “What Makes You Beautiful.” Released in 2011, this iconic video propelled the British-Irish boy band One Direction to global stardom. Directed by John Urbano, the video showcases the band’s infectious energy and charm, capturing the hearts of millions of fans worldwide.

The success of “What Makes You Beautiful” can be attributed to its seamless blend of captivating visuals, choreography, and a relatable narrative. The combination of these elements creates a music video that not only entertains but also resonates with audiences on a deeper level.

Throughout this article, we will delve into the various aspects that make “What Makes You Beautiful” an exceptional music video. From its concept and theme to the director’s vision, cast and characters, choreography, visual effects, styling, and more, we will explore the intricacies that contribute to its enduring popularity.

Furthermore, we will provide behind-the-scenes insights to help you gain a deeper understanding of the creative process behind the music video. By the end of this article, you will have a comprehensive understanding of what sets “What Makes You Beautiful” apart and why it continues to captivate audiences to this day.


Background of the Music Video

“What Makes You Beautiful” served as the debut single of One Direction, a boy band formed on the reality TV show “The X Factor.” The song was written by prominent songwriters Carl Falk, Rami Yacoub, and Savan Kotecha. It was an instant hit, reaching the top of the charts in numerous countries and propelling One Direction to global fame.

The music video was released on August 19, 2011, and quickly amassed millions of views, captivating fans with its infectious energy and charm. The video played a pivotal role in skyrocketing the band’s popularity and solidifying their status as heartthrobs.

The video follows the narrative of a group of friends on a summer vacation at a beach resort. It captures the carefree spirit and youthful exuberance of the band members as they interact with each other and enjoy the beach. Collaborating with renowned director John Urbano, the band successfully conveyed their friendly and approachable persona, instantly striking a chord with their dedicated fanbase.

One notable feature of the music video is its simplicity. Instead of relying on elaborate storylines or high-budget production, “What Makes You Beautiful” focuses on showcasing the band’s natural chemistry and relatability. This stripped-down approach allows the personalities of the band members to shine through, making them more accessible and endearing to fans.

Another interesting aspect of the video is the inclusion of performance shots, where the band members showcase their vocals and dancing skills. These shots not only highlight their musical talents but also provide an opportunity for fans to see them in action, further solidifying their appeal.

Overall, the background of the “What Makes You Beautiful” music video is rooted in its effective combination of relatable storytelling, vibrant visuals, and showcasing the band’s charm and musical abilities. This winning formula catapulted One Direction to superstardom and left an indelible mark on the music video landscape.


Concept and Theme

The concept and theme of the “What Makes You Beautiful” music video revolve around capturing the essence of youth, innocence, and embracing one’s individuality. As the title suggests, the video celebrates the beauty found in every person, regardless of societal norms or standards.

From the opening scenes, the beach setting symbolizes freedom, joy, and carefree moments associated with summertime. The concept is further emphasized through the portrayal of a group of friends having fun together, laughing, and enjoying the beach activities. This relatable concept resonates with viewers, evoking nostalgic memories of carefree days and fostering a sense of inclusivity.

The theme of self-acceptance and embracing uniqueness is prominently conveyed through the lyrics of the song, which highlight the idea that beauty lies within each individual. This empowering message is visually reinforced through the diverse cast of characters in the video. Each member of One Direction represents different personalities, styles, and looks, showcasing the importance of being comfortable in one’s own skin.

Additionally, the video employs a vibrant color palette and energetic editing techniques to enhance the youthful vibe. Bright colors, playful animations, and dynamic transitions contribute to the overall visual appeal and create a sense of excitement and liveliness that aligns with the song’s upbeat tempo and catchy melody.

The concept and theme of “What Makes You Beautiful” successfully capture the spirit of the song and the band’s ethos. By embracing individuality and celebrating the beauty found within, the music video not only resonates with fans but also sends a positive and empowering message to viewers of all ages.

Overall, the concept and theme of the “What Makes You Beautiful” music video showcase the band’s commitment to encouraging self-acceptance and embracing the unique qualities that make each person beautiful. Through its relatable and uplifting message, the video continues to inspire and empower fans around the world.


Director and Production Team

The “What Makes You Beautiful” music video was directed by prolific director John Urbano. With his keen eye for capturing the essence of youth and vibrant energy, Urbano successfully brought the concept and vision of the video to life.

Urbano is known for his work with various renowned artists in the industry, including Britney Spears and Mariah Carey. His expertise lies in creating visually stunning videos that resonate with audiences. For “What Makes You Beautiful,” Urbano’s direction perfectly complemented the youthful and carefree nature of the song.

In addition to Urbano, the production team behind the video played a crucial role in its success. The team worked tirelessly to ensure that every aspect, from casting to set design and post-production, was executed flawlessly.

The casting process was instrumental in selecting the right individuals to portray the group of friends in the video. The team aimed to find individuals who embodied the spirit of youthfulness and authenticity. The selection of the band members themselves was a pivotal choice, as their natural chemistry and charm translated seamlessly on-screen.

Set design and location scouting were key elements in creating the beach resort atmosphere showcased in the video. The team carefully selected a picturesque beach location that captured the essence of a carefree summer vacation. The vibrant and colorful beach-side setting added to the video’s overall aesthetic appeal.

Post-production played an essential role in bringing the video to its final form. The editing team skillfully integrated the performance shots, beach activities, and narrative elements to create a cohesive and visually engaging experience. The use of dynamic editing techniques, including quick cuts and seamless transitions, contributed to the video’s energetic and lively vibe.

Overall, the director and production team of the “What Makes You Beautiful” music video worked collaboratively to bring the concept to fruition. Their exceptional skills and attention to detail ensured that the video captured the essence of the song and showcased the band’s charisma in an authentic and visually stunning way.


Cast and Characters

The “What Makes You Beautiful” music video features the members of One Direction as the main cast, showcasing their individual personalities and charm. Each band member brings a unique energy and style to the video, contributing to its relatability and broad appeal.

Harry Styles, with his charismatic and playful demeanor, shines in the video with his infectious smile and distinct fashion sense. His carefree and adventurous spirit is showcased as he interacts with the other band members and enjoys the beach activities.

Liam Payne, known for his smooth vocals and boy-next-door charm, brings a sense of sincerity and approachability to the video. His performance shots exemplify his talent and dedication to his craft.

Zayn Malik, with his suave and mysterious aura, adds an element of intrigue to the video. His distinctive vocal tone and confident presence make him stand out, captivating viewers with his performance.

Niall Horan brings a lighthearted and cheerful energy to the video. His infectious laughter and easygoing personality complement the sun-soaked beach setting, creating a sense of joy and camaraderie.

Finally, Louis Tomlinson, known for his playful demeanor and natural stage presence, adds a sprinkle of mischievousness to the video. His charm and charisma shine through, enhancing the overall dynamic of the group.

The chemistry among the band members is palpable throughout the video. Their genuine friendship and camaraderie create a sense of authenticity and relatability, drawing viewers into their world.

Additionally, the video features a diverse cast of supporting characters, portraying friends enjoying their time at the beach resort. These individuals, carefully selected to represent different backgrounds and styles, contribute to the video’s inclusive and relatable nature.

Together, the cast of “What Makes You Beautiful” embodies the youthful and carefree spirit that the video aims to capture. Their charisma, camaraderie, and individual personalities make the watching experience enjoyable and relatable, further enhancing the video’s appeal.


Choreography and Dance Moves

The “What Makes You Beautiful” music video showcases energetic and synchronized choreography that perfectly complements the upbeat and catchy nature of the song. Choreographed by renowned choreographer, Lisa Eaton, the dance moves bring an extra layer of excitement and visual appeal to the video.

The choreography in the video is characterized by its simplicity and accessibility, making it easy for viewers to follow along and even replicate the dance moves. The synchronized group formations and coordinated movements highlight the unity and camaraderie among the band members.

One of the iconic dance moves in the video is the “hand fan” motion, where the band members move their hands in a fanning motion in front of their faces. This playful and engaging move quickly became a signature move associated with the song and the band.

Throughout the video, individual band members also get their moments to showcase their own dance moves, adding a touch of personal flair to the choreography. These solo moments highlight the unique skills and styles of each member and further engage the audience.

Another notable aspect of the choreography is the incorporation of energetic jumping and arm movements, reflecting the youthful and vibrant nature of the song. These dynamic movements add a sense of joy and excitement to the video, further enhancing the overall viewing experience.

The simplicity and accessibility of the choreography allowed fans to easily learn and perform the dance moves themselves, contributing to the video’s widespread popularity on social media platforms. Many fans created their own covers and dance routines, which further fueled the video’s momentum and helped it become a viral sensation.

Overall, the choreography and dance moves in the “What Makes You Beautiful” music video are a testament to the band’s enthusiasm and ability to engage their audience. The synchronized group formations, playful gestures, and individual moments of expression contribute to the video’s infectious energy and make it a joy to watch and dance along to.


Visual Effects and Cinematography

The “What Makes You Beautiful” music video showcases a visually stunning aesthetic through its well-executed cinematography and subtle yet effective visual effects. The combination of these elements enhances the overall viewing experience and adds depth to the storytelling.

The cinematography of the video employs a variety of techniques to capture the energy and spirit of the song. The use of dynamic camera angles, such as low-angle shots and close-ups, highlights the band members’ charisma and stage presence. These shots effectively draw viewers into the video and create a more intimate connection with the band.

The vibrant color palette used throughout the video contributes to its visually appealing nature. The beach setting is depicted with vivid blues and warm tones, enhancing the sunny and cheerful atmosphere. The color grading adds a touch of nostalgia, evoking a sense of carefree summer days and enhancing the overall aesthetic of the video.

In terms of visual effects, the video incorporates subtle enhancements to further engage and captivate the audience. For instance, animated sequences such as splashes of water, sparkling particles, and animated text overlay seamlessly blend in with the footage, adding a whimsical touch to the storytelling.

The visual effects are used sparingly but effectively, never overpowering the narrative or distracting from the performances. Instead, they enhance the video’s overall visual appeal and highlight key moments, such as highlighting a lyric or accentuating a dance move.

The editing plays a crucial role in the visual storytelling of the music video. The seamless transitions between scenes, the precise timing of the cuts, and the rhythm of the editing contribute to the video’s energetic flow. Additionally, quick editing techniques, such as jump cuts and montages, create a sense of excitement and keep viewers engaged throughout the video.

Overall, the visual effects and cinematography in the “What Makes You Beautiful” music video add depth and enhance the overall viewing experience. The careful attention to detail in capturing the band’s charisma and the tasteful use of visual effects create a visually captivating and engaging music video.


Styling and Fashion

The “What Makes You Beautiful” music video showcases a stylish and fashion-forward aesthetic, reflecting the band members’ individual personalities and setting trends for their fanbase. The styling and fashion choices in the video play a significant role in enhancing the visual appeal and aligning with the overall concept of youthfulness and carefree spirit.

Each band member possesses a distinct fashion style that is showcased in the video. From Harry Styles’ eclectic and trendy ensembles to Zayn Malik’s edgy and fashion-forward outfits, the fashion choices of the band members highlight their individuality and contribute to their overall charm and appeal.

The video features a range of casual and summer-appropriate outfits, including t-shirts, shorts, tank tops, and swimwear. The clothing choices emphasize a laid-back and relaxed aesthetic, perfectly complementing the beachside setting of the video.

Furthermore, the styling of the band members transcends typical gender norms, with each member embracing a mix of masculine and feminine elements in their outfits. This gender-fluid approach to fashion adds a modern and inclusive touch to the video, resonating with a diverse audience.

The fashion choices in the video have had a significant impact on popular culture and have influenced fashion trends among the band’s fanbase. From the band’s signature skinny jeans and styled haircuts to their pairing of casual and formal wear, fans rallied to emulate the band’s fashion choices, forging a strong connection between the band and their fans.

In addition to the band members, the supporting characters in the video also contribute to the fashion-forward aesthetic. The diverse cast is styled in a mix of beach-inspired and trendy outfits, further enhancing the visual appeal and creating a cohesive look throughout the video.

Overall, the styling and fashion in the “What Makes You Beautiful” music video not only reflect the band members’ individual styles, but also set trends and influence fashion choices among their fanbase. The blend of casual, trendy, and gender-fluid fashion choices adds to the video’s appeal and underlines the youthful and vibrant aesthetic conveyed by One Direction.


Locations and Sets

The “What Makes You Beautiful” music video is set against the backdrop of a picturesque beach resort, providing the perfect setting to capture the carefree and youthful spirit portrayed in the video. The choice of locations and sets plays a crucial role in creating an immersive visual experience and enhancing the overall storytelling.

The primary location for the video was a stunning beach, with crystal clear waters and golden sands. This idyllic setting evokes a sense of relaxation and joy, instantly transporting viewers to a dreamy summer vacation. The scenic beach acts as a canvas for the video, providing a visually appealing backdrop that enhances the energy and vibrancy of the video.

The video utilizes various areas of the beach, showcasing different activities and moments of interaction among the band members. From playing beach volleyball to swimming in the ocean and simply enjoying the sun, the diverse range of activities adds depth to the video and captures the essence of a carefree beach getaway.

To further enhance the visual experience, the production team carefully curated the set design to align with the concept. The beach resort set was decorated with vibrant beach umbrellas, colorful beach towels, and other playful elements to create an inviting and lively atmosphere.

In addition to the beach scenes, the video incorporates various shots of the band performing against a backdrop of a sunset, creating a visually breathtaking moment. These shots add a touch of romance and nostalgia, intensifying the emotional connection and enhancing the overall viewing experience.

The attention to detail in the locations and sets contributes to the overall aesthetic and lends authenticity to the narrative. The well-chosen beach location and carefully crafted set design effectively transport viewers to a summer paradise, creating an immersive experience that aligns with the upbeat and joyful spirit of the song.

Overall, the use of stunning beach locations and meticulously designed sets in the “What Makes You Beautiful” music video adds visual depth and enhances the overall storytelling. The thoughtfully selected locations and attention to detail contribute to the video’s success in capturing the carefree and youthful essence that defines the band’s appeal.


Reception and Impact

The “What Makes You Beautiful” music video had an immense impact on both the band’s career and the music video landscape as a whole. Upon its release, the video quickly garnered millions of views and established One Direction as one of the biggest acts in the music industry.

The video’s infectious energy, relatable storytelling, and captivating visuals resonated with audiences worldwide. It catapulted the band into international stardom, attracting a dedicated fanbase that embraced their music, style, and overall charm.

One Direction’s music video became a viral sensation, creating a buzz on social media platforms and leading to numerous fan-generated content, including dance covers, reaction videos, and fan art. The video’s impact extended beyond the music industry, solidifying One Direction’s influence on popular culture.

The success of “What Makes You Beautiful” can be seen through its accolades and achievements. The video won the “Best British Music Video” award at the BRIT Awards in 2012, further cementing its status as a standout in the industry.

The video’s impact on the commercial success of the song cannot be understated. It propelled the single to the top of the charts in multiple countries, with One Direction achieving their first number one hit in the UK Singles Chart. The video’s popularity and widespread appeal contributed to the band’s overall album sales and subsequent world tours, solidifying their status as global superstars.

Beyond its commercial success, the “What Makes You Beautiful” music video left a lasting impact on the music video landscape. Its simplistic yet engaging approach influenced the direction of other music videos in terms of relatable storytelling, dance sequences, and the power of fan engagement.

Furthermore, the video’s emphasis on inclusivity and self-acceptance resonated with fans of all ages. The empowering message of embracing one’s individuality and finding beauty within oneself became a mantra for the band’s fanbase, creating a positive and uplifting community.

Overall, the “What Makes You Beautiful” music video’s reception and impact were groundbreaking. It not only cemented One Direction’s place in music history but also set a new standard for engaging and relatable music videos, influencing the industry for years to come. The video’s enduring popularity stands as a testament to its ability to connect with audiences and capture the essence of youth and joy.


Behind-the-Scenes Insights

Behind the production of the “What Makes You Beautiful” music video lies a series of interesting and illuminating insights that provide a deeper understanding of the creative process and the camaraderie among the band members.

During the filming, the band members actively participated in bringing their own ideas and personalities to the video, infusing it with a genuine sense of authenticity. Their input and involvement in the creative process contributed to the video’s relatability and charm.

One notable behind-the-scenes aspect is the bond shared among the band members. The video captures their friendship and the genuine connection they have with each other. The playful interactions, inside jokes, and laughter seen on screen are a reflection of the strong bond they formed during their time together as a band.

Additionally, the video showcases the band’s enthusiasm and willingness to engage with their fans. The beach scenes, where they pose for pictures and interact with the crowd, highlight their dedication to their fanbase and their appreciation for the support they receive.

A key challenge faced during the production was the availability of suitable weather conditions for filming. To capture the vibrant beach atmosphere, the production team had to work around unpredictable weather patterns and ensure that the video maintained its sunny and cheerful aesthetic.

The choreography and dance moves featured in the video required extensive rehearsals and coordination. The band members and their dance crew worked diligently under the guidance of choreographer Lisa Eaton to perfect the synchronization and energetic performance seen on screen.

Furthermore, the video’s success can be attributed to the collaborative efforts of the production team, including the director, cinematographer, stylists, and set designers. Their seamless coordination and attention to detail helped bring the band’s vision to life and contribute to the video’s memorable aesthetic.

Behind-the-scenes footage and interviews with the band members and production team provide a glimpse into the creative process, showcasing their dedication, teamwork, and passion for creating a visually stunning music video that resonates with fans.

Through the behind-the-scenes insights, it becomes evident that the “What Makes You Beautiful” music video was a labor of love, showcasing the band’s commitment to their craft and their desire to connect with their audience on a personal level. These insights further deepen the appreciation for the video’s success and its enduring impact on both the band and their fans.



The “What Makes You Beautiful” music video is a testament to the power of captivating visuals, relatable storytelling, and the undeniable charisma of One Direction. Directed by John Urbano and featuring the creative input of the band members themselves, the video perfectly captures the carefree and joyous spirit of youth.

From its concept and theme of self-acceptance to its energetic choreography, vibrant visuals, and empowering message, the video resonated with audiences worldwide. Its impact was evident not only in the band’s skyrocketing success but also in the influence it had on the music video landscape as a whole.

The video’s reception and accolades, including winning the “Best British Music Video” award at the BRIT Awards, solidified its status as a standout in the music industry. It became a viral sensation, inspiring fan-generated content and setting trends that resonated with a global fanbase.

Behind the scenes, the camaraderie among the band members and their involvement in the creative process added an authentic and genuine touch to the video. Their bond translated seamlessly on-screen, captivating fans and fostering a strong connection between the band and their dedicated fanbase.

The enduring popularity of the “What Makes You Beautiful” music video can be attributed to its timeless appeal and its ability to capture the essence of youth, self-acceptance, and joy. Its impact extends beyond the music industry, leaving an indelible mark on popular culture and influencing subsequent music videos.

The video’s success is a testament to the band’s talent, creativity, and dedication, as well as the collaborative efforts of the production team. Together, they crafted a visually stunning and engaging music video that continues to resonate with audiences to this day.

In conclusion, the “What Makes You Beautiful” music video stands as a shining example of the transformative power of a well-executed music video. It propelled One Direction to global stardom, set trends in fashion and dance, and left an enduring impact on both the band’s career and the music video landscape. Through its relatable storytelling, vibrant visuals, and the magnetic charm of the band members, the video continues to captivate and inspire audiences, showcasing the timeless appeal of One Direction’s music and their enduring influence on popular culture.

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