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What Is Sound Cloud What Is Sound Cloud


What Is Sound Cloud

Written by: Berty Morton

Discover the power of Sound Cloud with our comprehensive guide. Learn how to create, upload, and share your own soundtracks and explore the vast library of podcasts, music, and audio content.

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Table of Contents


Welcome to the world of SoundCloud, an online audio platform that has revolutionized the way we discover, create, and share music and audio content. Whether you’re an aspiring musician, avid podcast listener, or simply someone looking for a fresh audio experience, SoundCloud has something to offer for everyone.

Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud quickly gained popularity as a platform for independent musicians to showcase their talent to a global audience. With its user-friendly interface and seamless integration with social media, SoundCloud became the go-to platform for emerging artists to share their music and connect with fans.

What sets SoundCloud apart from other streaming platforms is its emphasis on community engagement and discovery. Instead of relying solely on mainstream record labels and curated playlists, SoundCloud allows users to explore a vast and diverse range of music and audio content, encompassing various genres, languages, and cultures.

With millions of users and countless tracks, SoundCloud has become a melting pot of creativity, where both established artists and undiscovered talents can thrive and build a dedicated following. Let’s delve deeper into the features and benefits that make SoundCloud an indispensable platform for artists, listeners, podcasters, and even record labels.


History of SoundCloud

The story of SoundCloud begins in 2007 when co-founders Alexander Ljung and Eric Wahlforss had a vision to create a platform where musicians and audio creators could easily share their work with the world. What started as a small project in a Berlin apartment soon evolved into one of the most prominent audio streaming platforms worldwide.

In 2008, SoundCloud made its official debut, offering a unique and innovative approach to audio sharing. Unlike traditional music platforms, SoundCloud aimed to provide a space for emerging artists to connect directly with their audience and receive real-time feedback.

The platform gained traction in the music industry due to its simplicity and user-friendly interface. Musicians, producers, and DJs were drawn to SoundCloud’s ability to effortlessly upload, share, and collaborate on tracks. Artists could embed their SoundCloud links on their websites and social media platforms, allowing them to reach a broader audience.

As SoundCloud gained popularity, it became a hub for discovering new talent. Music enthusiasts and industry professionals alike could explore a vast catalog of tracks, ranging from mainstream hits to underground gems. The platform became synonymous with discovering unique sounds, making it a go-to destination for music aficionados worldwide.

In 2012, SoundCloud introduced its “On SoundCloud” program, which allowed artists to monetize their content through advertising. This initiative not only provided a revenue stream for independent artists but also attracted established musicians and record labels to the platform.

Over the years, SoundCloud continued to evolve and expand its offerings. In 2016, they introduced SoundCloud Go, a subscription-based service that provided ad-free listening, offline playback, and access to exclusive content. This move aimed to further support artists by offering additional revenue streams.

Today, SoundCloud remains a driving force in the music industry, with millions of creators and listeners engaging with the platform daily. It has become a vital tool for artists to build their fan base, connect with peers, and even catch the attention of influential industry professionals.

The journey of SoundCloud is a testament to the power of innovation and the ability to disrupt the status quo in the music industry. It has transformed the way we discover and consume audio content, offering a platform that empowers both established and emerging artists to share their talent with the world.


Features of SoundCloud

SoundCloud offers a range of features that cater to the needs of artists, listeners, podcasters, and even record labels. Let’s explore some of the key features that make SoundCloud so unique and popular:

  1. Track Upload and Sharing: SoundCloud provides a user-friendly interface for artists to effortlessly upload and share their music, podcasts, or audio content. Artists can add descriptions, tags, and artwork to enhance the presentation of their tracks and make them easily discoverable by listeners.
  2. Community Engagement: SoundCloud is built on the foundation of community engagement. Artists can receive real-time feedback on their tracks through comments and likes from listeners, allowing for direct interaction and connection with their audience.
  3. Customizable Profiles: Artists can personalize their profiles by adding banners, profile pictures, and links to their social media and websites. This helps to establish a cohesive brand identity and provides additional avenues for fan engagement.
  4. Collaboration and Remixing: SoundCloud fosters collaboration among artists by allowing them to invite others to contribute to their tracks or remix their work. This collaborative environment encourages creativity and the exploration of new soundscapes.
  5. Discoverability: SoundCloud’s search and recommendation algorithms make it easy for listeners to discover new artists and tracks based on their preferences. With trending playlists, featured tracks, and personalized recommendations, users can dive into a world of diverse and unique audio content.
  6. Stats and Insights: Artists can track the performance of their tracks through SoundCloud’s detailed stats and insights. They can gain valuable information about their audience demographics, geographical locations, and the effectiveness of their promotional efforts.
  7. Playlist Creation: SoundCloud allows users to curate and organize their favorite tracks into custom playlists. This feature enables listeners to create personalized music collections for different moods, occasions, or genres.
  8. Offline Listening: SoundCloud Go and SoundCloud Go+ subscribers have the option to save tracks for offline listening. This feature ensures uninterrupted playback, even in areas with limited internet connectivity.
  9. Podcast Hosting: SoundCloud offers podcast hosting capabilities, providing podcasters with a dedicated platform to upload, share, and distribute their episodes. SoundCloud’s podcasting features include customizable episode artwork, RSS feed generation, and integration with popular podcast directories.

These features, along with many others, have made SoundCloud a go-to destination for both content creators and listeners, propelling it to the forefront of the online audio streaming industry.


SoundCloud for Artists

SoundCloud has become a powerhouse for artists, providing them with a platform to showcase their talent, connect with fans, and gain exposure in the music industry. Here are some of the ways SoundCloud benefits artists:

  1. Global Reach: SoundCloud’s user base extends across the globe, giving artists the opportunity to connect with a diverse audience. The platform allows artists to reach fans anywhere, breaking down geographical barriers and expanding their reach beyond their local scene.
  2. Direct Fan Interaction: SoundCloud fosters direct communication between artists and fans through its comments and messaging features. This allows artists to receive real-time feedback, engage with their audience, and build a dedicated fan base.
  3. Promotion and Discoverability: SoundCloud’s recommendation algorithms and personalized playlists increase the discoverability of artists and their tracks. Artists can optimize their chances of being discovered by using relevant tags, engaging descriptions, and eye-catching artwork.
  4. Collaboration Opportunities: SoundCloud enables artists to collaborate with other musicians, producers, and vocalists. This opens up possibilities for creating unique collaborations, remixes, and cross-promotion.
  5. Insights and Analytics: SoundCloud provides artists with detailed insights and analytics about their tracks’ performance. Artists can track the number of streams, likes, comments, and share their tracks receive, helping them understand their audience and make informed decisions about their music career.
  6. Monetization: SoundCloud offers monetization options for artists through its “On SoundCloud” program and SoundCloud Premier. Artists can earn revenue from ads and monetize their tracks on the platform, providing them with an additional income stream.
  7. Promotional Tools: SoundCloud provides artists with various promotional tools, such as Spotlight, which allows them to showcase their best tracks and create a visually appealing profile. Additionally, artists can create custom playlists and collaborate on track recommendations with other artists.
  8. Feedback and Improvement: SoundCloud’s community-oriented environment allows artists to receive feedback and constructive criticism on their tracks. This feedback can help artists refine their skills, improve their music, and grow as artists.

SoundCloud has proven to be a game-changer for artists, providing them with an accessible and supportive platform to share their music, connect with fans, and progress in their music careers.


SoundCloud for Listeners

SoundCloud is not only a valuable platform for artists but also a treasure trove for music enthusiasts and podcast lovers. Here’s how SoundCloud enhances the listening experience for its users:

  1. Wide Selection of Content: SoundCloud hosts a vast and diverse library of tracks, spanning various genres, languages, and styles. From established artists to underground gems, SoundCloud offers something for every music taste.
  2. Discover New Artists: SoundCloud’s recommendation algorithms and personalized playlists make it easy for listeners to find new artists and tracks based on their preferences. The platform exposes users to unique and emerging talent, fostering a sense of discovery and exploration.
  3. Engage with Artists: SoundCloud allows listeners to engage directly with artists through comments, likes, and messages. Listeners can provide feedback, share their appreciation, and even request collaborations or remixes.
  4. Create Personalized Playlists: SoundCloud enables listeners to curate and organize their favorite tracks into custom playlists. This feature allows users to create personalized music collections for different moods, occasions, or genres.
  5. Share and Connect: SoundCloud offers easy-to-use sharing options, allowing listeners to share tracks with friends, family, and followers on social media platforms. This fosters a sense of community and facilitates musical conversations.
  6. Exclusive Content and Premieres: SoundCloud often hosts exclusive content and premieres, giving listeners early access to new music, live recordings, and interviews. This allows dedicated fans to stay updated and be a part of the artists’ journey.
  7. Discover Podcasts: In addition to music, SoundCloud hosts a wide range of podcasts covering diverse topics and genres. From true crime to comedy, listeners can explore a plethora of podcast content and discover new shows to engage with.
  8. Offline Listening: SoundCloud Go and SoundCloud Go+ subscribers have the option to save tracks for offline listening. This feature ensures uninterrupted playback, even in areas with limited internet connectivity.
  9. Interact with Fellow Listeners: SoundCloud’s vibrant community of listeners allows for interaction with like-minded individuals. Users can follow, comment, and engage with other listeners who share similar musical interests.

SoundCloud’s features empower listeners to immerse themselves in a world of music and audio content, enabling them to explore new sounds, connect with artists, and become an active part of the vibrant SoundCloud community.


SoundCloud for Podcasts

SoundCloud is not just a platform for music; it’s also a hub for podcasts, making it an excellent choice for podcasters. Here’s why SoundCloud is a valuable platform for hosting and sharing podcasts:

  1. Easy Podcast Hosting: SoundCloud provides a seamless and user-friendly platform for hosting podcasts. Podcasters can upload episodes, add descriptions, and artwork, ensuring a professional presentation for their shows.
  2. Built-in RSS Feed: SoundCloud automatically generates an RSS feed for each podcast, making it easy to distribute the show to various podcast directories, including Apple Podcasts, Spotify, and Google Podcasts.
  3. Customizable Episode Artwork: Podcasters can upload unique episode artwork for each episode, allowing them to create visually appealing and recognizable branding for their shows.
  4. Detailed Analytics: SoundCloud provides podcasters with analytics and insights about their episodes. This includes data on the number of plays, downloads, and listener demographics, helping podcasters understand their audience better.
  5. Interactive Listener Engagement: SoundCloud’s comments and messaging features facilitate direct interaction between podcasters and listeners. Listeners can leave comments, share their thoughts, and ask questions, fostering a sense of community and engagement.
  6. Discoverability: SoundCloud’s recommendation algorithms and personalized playlists extend to podcasts as well. This means that podcasters have the opportunity to reach new listeners who are interested in their niche or topic.
  7. Monetization Options: SoundCloud offers podcasters the opportunity to monetize their content through its Partner Program. This allows podcasters to earn revenue through advertising or subscriber-only content.
  8. Promotion through SoundCloud’s Community: SoundCloud’s vibrant community of music lovers and creators also includes a large pool of podcast enthusiasts. Podcasters can tap into this existing community to promote their shows and gain new listeners.
  9. Exclusive Content and Premieres: SoundCloud often hosts exclusive podcast content and premieres, providing podcasters with the opportunity to generate excitement and anticipation around their episodes.
  10. Integration with Social Media: SoundCloud allows podcasters to share episodes directly to social media platforms, maximizing exposure and encouraging listeners to engage with the show.

SoundCloud’s podcasting features make it an attractive platform for both aspiring and established podcasters, offering an accessible and versatile space to create, share, and connect with a global audience.


SoundCloud for Record Labels

SoundCloud not only caters to individual artists and podcasters but also offers numerous benefits for record labels. Here’s how SoundCloud can benefit record labels:

  1. Promotion and Discovery: SoundCloud provides record labels with a platform to promote their artists and releases to a global audience. Labels can showcase their catalog, create playlists, and engage with fans, increasing their visibility and discoverability.
  2. Direct Interaction with Fans: SoundCloud allows record labels to connect directly with their audience, responding to comments, and building a community around their artists and brand.
  3. Influencer Engagement: SoundCloud’s integration with social media platforms makes it easier for record labels to engage with influencers and industry professionals. Labels can collaborate with influencers for playlist placements or premieres, expanding their reach and audience.
  4. Talent Discovery: SoundCloud’s extensive and diverse library provides record labels with a valuable resource for talent scouting. Labels can explore emerging artists, track their progress, and potentially sign them to their roster.
  5. Data and Analytics: SoundCloud offers record labels detailed analytics and insights about their artists’ tracks and audience demographics. This data can inform strategic decisions regarding marketing, touring, and audience targeting.
  6. Copyright Protection: SoundCloud’s Content ID system helps record labels protect their copyrighted material. Labels can monitor and manage their tracks for potential copyright infringement, safeguarding their artists’ intellectual property.
  7. Monetization Options: SoundCloud’s monetization programs, such as the “On SoundCloud” program and SoundCloud Premier, allow record labels to generate revenue from ads, subscriptions, or exclusive content.
  8. Collaboration and Remix Opportunities: SoundCloud enables record labels to collaborate with other artists, producers, and remixers. Labels can promote remix contests, foster creative collaborations, and release remixes, expanding their network and artistic possibilities.
  9. Playlist Promotion: SoundCloud playlists, both curated by SoundCloud and user-generated, provide an opportunity for record labels to feature their tracks and artists. Getting placements on popular playlists can significantly boost visibility and engagement.
  10. Premieres and Exclusive Releases: SoundCloud often hosts premieres for upcoming releases, offering record labels a platform to generate buzz and exclusive content for their artists. This can help create excitement and anticipation for new releases.

SoundCloud’s features and community-oriented environment make it a valuable tool for record labels seeking a platform to elevate their artists, engage with fans, discover new talent, and navigate the ever-evolving music industry.


SoundCloud for Personal Use

While SoundCloud is popular among artists, podcasters, and record labels, it also offers numerous benefits for personal use. Here’s how SoundCloud enhances the audio experience for individuals:

  1. Discover and Explore: SoundCloud provides a vast library of music, podcasts, and audio content for personal enjoyment. Users can discover new artists, explore different genres, and dive into niche podcasts to find content that aligns with their interests.
  2. Curate Custom Playlists: SoundCloud allows users to create personalized playlists, tailoring the listening experience to their unique preferences and moods. Whether it’s a workout playlist or a collection of relaxing tracks, users can curate their own selection of favorite audio content.
  3. Engagement with Artists and Creators: SoundCloud offers a direct platform for listeners to engage with artists and content creators. Users can leave comments, show support, and interact with their favorite artists, fostering a sense of community and connection.
  4. Offline Listening: SoundCloud Go and SoundCloud Go+ subscribers have the ability to save their favorite tracks for offline listening. This feature allows users to enjoy their favorite music and podcasts without relying on an internet connection.
  5. Customizable Listening Experience: SoundCloud’s user-friendly interface allows for customization. Users can create a profile, follow their favorite artists, and receive personalized recommendations based on their listening habits.
  6. Discover Emerging Talent: SoundCloud is well-known as a platform for discovering new and emerging artists. Personal users have the opportunity to be ahead of the curve, discovering talented musicians before they become mainstream.
  7. Share and Connect: SoundCloud makes it easy for personal users to share their favorite tracks and playlists with friends and on social media. This enables users to connect with others who share similar music tastes and interests.
  8. Podcast Listening: SoundCloud hosts a wide range of podcasts on various topics. Personal users can explore different genres and discover new shows to educate, entertain, and inspire them.
  9. Stay Updated with Exclusive Content: SoundCloud often hosts exclusive content and premieres, offering personal users the opportunity to be the first to listen to new music, live recordings, and interviews.
  10. Continuous Music Discovery: SoundCloud’s recommendation algorithms ensure that personal users are constantly exposed to new music based on their listening history and preferences, making it easy to continuously discover fresh and exciting audio content.

Whether it’s for relaxation, entertainment, or staying on top of the latest trends, SoundCloud provides a convenient and immersive platform for personal use, enhancing the audio experience and keeping users connected with their favorite artists and podcasts.


SoundCloud Pricing Options

SoundCloud offers different pricing options, catering to the needs of various users, from artists and podcasters to personal listeners. Let’s explore the available pricing tiers:

  1. Free Tier: SoundCloud’s free tier allows users to upload and share their own tracks, podcasts, and audio content. It also allows users to discover and listen to a vast range of music and podcasts from independent creators. However, the free tier includes ads and has limitations on storage space and advanced analytics.
  2. SoundCloud Go: SoundCloud Go is a subscription-based service that offers an enhanced listening experience. For a monthly fee, users get unlimited ad-free streaming and offline listening. SoundCloud Go also gives users access to a wider catalog of tracks and the ability to listen to full albums.
  3. SoundCloud Go+: SoundCloud Go+ is the premium tier of SoundCloud’s subscription service. It includes all the features of SoundCloud Go, but with additional benefits. Subscribers to SoundCloud Go+ enjoy high-quality audio streaming, the ability to save tracks for offline listening, and access to exclusive content and previews.
  4. SoundCloud Pro: SoundCloud Pro is designed specifically for creators, providing advanced features and tools to promote their music and podcasts. It offers additional upload time, enhanced stats and analytics, and the ability to customize the SoundCloud profile. SoundCloud Pro also unlocks additional promotional features, such as the ability to spotlight tracks and pin comments.
  5. SoundCloud Pro Unlimited: SoundCloud Pro Unlimited is the top-tier subscription plan for creators. It includes all the features of SoundCloud Pro but with unlimited upload time, ensuring that artists and podcasters have ample space to share their content without restrictions.

These pricing options allow users to select the plan that best suits their needs, whether it’s for personal listening, professional content creation, or a combination of both. SoundCloud’s paid tiers offer additional benefits and exclusive features that enhance the overall user experience and support the independent artists and creators on the platform.



SoundCloud has revolutionized the way we discover, create, and share music and audio content. Whether you’re an artist looking to showcase your talent, a podcast enthusiast seeking new shows, or a music lover in search of fresh sounds, SoundCloud provides a platform that caters to your needs.

From its humble beginnings in 2007, SoundCloud has grown into a global hub for audio content, connecting artists with fans, fostering collaborations, and offering opportunities for personal and professional growth. The platform’s emphasis on community engagement and discoverability sets it apart from other streaming services, providing users with a diverse and immersive audio experience.

For artists, SoundCloud offers a range of features that empower them to share their music, connect with fans, and gain exposure in the music industry. From uploading tracks and receiving real-time feedback to exploring collaboration opportunities and accessing detailed analytics, SoundCloud provides a comprehensive toolkit for artists to thrive in their musical journey.

For listeners, SoundCloud opens the doors to a world of audio content, from mainstream hits to underground gems and niche podcasts. With personalized recommendations, customizable playlists, and the ability to engage with artists and fellow listeners, SoundCloud enhances the discovery and enjoyment of music and podcasts in a unique and interactive way.

SoundCloud also caters to record labels, offering a platform for promotion, talent discovery, and engagement with fans. The platform’s monetization options and collaboration features provide opportunities for labels to support their artists and expand their reach in the industry.

Whether you’re an artist, a listener, a podcaster, or a record label, SoundCloud has something to offer. With its various pricing options, users can choose the plan that suits their needs best, unlocking additional features and benefits to enhance their SoundCloud experience.

In conclusion, SoundCloud has transformed the way we engage with music and audio content, bridging the gap between creators and listeners. Its innovative features, vibrant community, and commitment to promoting emerging talent have solidified its position as a leading platform in the world of online audio streaming.

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