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How To Be A Podcast Guest How To Be A Podcast Guest


How To Be A Podcast Guest

Written by: Jasmine Nilsen

Discover the secrets to becoming a sought-after podcast guest. Boost your visibility and build your credibility in the podcasting world with our expert tips and strategies.

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Table of Contents


Welcome to the world of podcasts! With the increasing popularity of audio content, podcasts have become a powerful platform for sharing knowledge, stories, and ideas. As a podcast enthusiast, you may have thought about becoming a podcast guest yourself. Being a guest on a podcast not only allows you to share your expertise with a wider audience but also helps you establish yourself as a thought leader in your field.

However, being a podcast guest requires more than just showing up and talking. To make the most of your podcast appearances, you need to be prepared, engaging, and strategic in your approach. In this article, we will explore the step-by-step process of becoming an outstanding podcast guest.

The first step is to find the right podcasts to appear on. Start by identifying podcasts that align with your niche or area of expertise. Look for shows that have a similar target audience as your own and focus on topics that interest you. This will ensure that you connect with the right listeners who are genuinely interested in what you have to say.

Once you have identified a list of potential podcasts, it’s time to do some research. Listen to a few episodes of each show to get a feel for the host’s style, the format of the show, and the types of guests they usually have. This will help you tailor your approach and talking points to fit the podcast’s vibe.

Next, it’s essential to prepare for your podcast appearances. Take the time to brainstorm and organize your key talking points. What unique insights or experiences can you offer? What valuable information can you share with the audience? Crafting a compelling story or perspective will make you a standout guest.

In addition to preparing your content, it’s crucial to craft an engaging bio that showcases your expertise and background. This bio will be used by podcast hosts when introducing you, so make sure to highlight your relevant credentials and accomplishments. Remember, your bio should be concise, engaging, and factual.

Connecting with podcast hosts requires a thoughtful and personalized approach. Research the host’s background and take note of any common interests or connections you may have. Reach out to them with a genuine and personalized message expressing your interest in being a guest on their show. Showcasing your familiarity with their podcast will demonstrate your genuine enthusiasm and increase your chances of securing an interview.

Being an engaging guest goes beyond just providing valuable content. It’s about bringing energy, enthusiasm, and personality to the conversation. Be an active listener, respond thoughtfully to questions, and engage with the host and the audience. Authenticity is key, so don’t be afraid to let your personality shine.

After your podcast episode is live, it’s time to promote it! Share the episode on your social media platforms, website, and newsletters. Invite your audience to listen and provide feedback. Don’t forget to tag the podcast and the host when sharing. This not only helps promote the episode but also strengthens your relationship with the host.

Lastly, remember to follow up with the podcast host to express your gratitude and to continue building the relationship. Send a thank you note or email, offer to share the episode with your audience, and stay connected on social media. Building strong relationships with podcast hosts can lead to future podcast opportunities and collaborations.

Becoming a podcast guest can be an exciting and rewarding experience. By following these steps and putting in the effort to prepare, engage, and promote yourself, you can make a lasting impact on listeners and establish yourself as a respected authority in your field.

So, what are you waiting for? Start researching, preparing, and connecting with podcast hosts, and get ready to shine as a podcast guest!


Finding the Right Podcasts

When it comes to being a podcast guest, one of the first steps is finding the right podcasts to appear on. By targeting podcasts that align with your niche or area of expertise, you can connect with listeners who are genuinely interested in what you have to say. Here are some tips to help you find the perfect podcasts to be a guest on:

  • Identify your target audience: Before starting your search, it’s important to have a clear understanding of your target audience. Who are you trying to reach? What are their interests and needs? Knowing your audience will guide you in finding podcasts that cater to them.
  • Research podcasts in your niche: Look for podcasts that focus on topics related to your expertise. Dive into your industry and explore popular podcasts that cover similar subject matter. These podcasts are likely to have an engaged audience that would be interested in hearing from you.
  • Check podcast directories: Podcast directories like Apple Podcasts, Spotify, and Google Podcasts offer a wealth of information to help you discover new shows. Browse through categories and subcategories that align with your expertise to find relevant podcasts.
  • Ask for recommendations: Reach out to your network and ask for podcast recommendations. Your colleagues, clients, and industry contacts may know of podcasts that would be a great fit for your expertise. Don’t underestimate the power of personal recommendations.
  • Consider podcasts with a similar target audience: Look for shows that have a similar target audience as your own, even if they are not directly related to your niche. For example, if you are a fitness expert, you may consider appearing on podcasts that focus on wellness or self-improvement.
  • Listen to episodes: Once you have identified a list of potential podcasts, take the time to listen to a few episodes of each show. This will give you a sense of the host’s style, the format of the show, and the types of guests they usually have. It’s important to ensure that the podcast’s vibe aligns with your own personality and communication style.

By following these steps, you can narrow down your options and find the podcasts that will provide the best platform for your expertise. Remember, being a guest on a podcast is not just about reaching a large audience, but also about connecting with the right audience who will resonate with your message. So, take the time to research and choose podcasts that align with your goals and values.


Preparing for Your Podcast Appearance

Preparing for your podcast appearance is crucial to ensure that you deliver a compelling and engaging interview. Here are some essential steps to help you prepare:

  • Know the podcast: Familiarize yourself with the podcast you will be appearing on. Listen to previous episodes or read descriptions to understand the show’s format, tone, and audience. This will help you tailor your content and delivery to fit the podcast’s style.
  • Research the host: Take the time to research the podcast host. Learn about their background, interests, and interviewing style. This will allow you to establish a connection and have a better understanding of their perspective.
  • Define your key talking points: Identify the key messages and talking points you want to convey during the interview. Consider the needs and interests of the podcast’s audience and focus on providing valuable insights and information.
  • Craft a compelling story or angle: Determine the unique perspective or story you can share to make the interview interesting and memorable. Craft a compelling narrative that will captivate the audience and leave a lasting impression.
  • Prepare supporting materials: Gather any relevant materials, such as statistics, case studies, or anecdotes, that support your talking points. Having these materials at hand will help you provide concrete examples and enhance the credibility of your insights.
  • Practice your delivery: Take the time to practice speaking confidently and clearly. Practice answering potential interview questions and delivering your key points effectively. This will boost your confidence and ensure a smooth and engaging conversation.
  • Anticipate questions: Put yourself in the shoes of the podcast host and anticipate the questions they might ask. Prepare thoughtful and concise responses to common interview questions to ensure you provide valuable content.
  • Time management: Be mindful of the podcast’s time constraints and aim to deliver your content within the allocated timeframe. Practice condensing your key points into concise statements to ensure a focused and impactful interview.

By taking the time to prepare and practice, you increase your chances of delivering a compelling interview that resonates with the podcast’s audience. Remember to stay authentic, be yourself, and let your passion for the subject matter shine through. Your preparation will lay the foundation for a successful podcast appearance and help you make a lasting impact.


Crafting Your Bio and Talking Points

When it comes to being a podcast guest, crafting an impactful bio and defining your talking points are essential for making a memorable impression. Here’s how you can craft an engaging bio and prepare your talking points:

  • Crafting Your Bio: Start by writing a concise and attention-grabbing bio that highlights your expertise and accomplishments. Focus on relevant credentials, experience, and any notable achievements. Keep it engaging and factual, and consider adding a personal touch to make it more relatable.
  • Highlight Your Expertise: Tailor your bio to showcase your expertise in the specific field or topic you will be discussing on the podcast. This helps establish credibility and positions you as an authority on the subject matter.
  • Include Personal Stories: Incorporate personal stories or anecdotes that demonstrate your unique perspective or experiences. These stories can make your bio more engaging and relatable to the audience, creating a connection that goes beyond mere credentials.
  • Revise and Review: Once you have written your bio, revise and review it multiple times to ensure it is clear, concise, and free of any errors. Consider seeking feedback from others to get a fresh perspective.
  • Define Your Talking Points: Determine the core messages or talking points you want to convey during the podcast. These should be in line with the podcast’s theme and the interests of its audience. Define the main ideas or insights you want to share and organize them in a logical and coherent manner.
  • Provide Value: Make sure your talking points provide value to the listeners. Focus on sharing practical advice, actionable tips, or unique perspectives that can benefit the audience. Aim to leave them with valuable takeaways.
  • Be Authentic and Engaging: While preparing your talking points, remember to be authentic and true to your own experiences and opinions. The more genuine and relatable you are, the more engaging the conversation will be for both the host and the audience.
  • Practice and Refine: Spend time practicing your talking points and refining them to be concise yet informative. Aim to deliver your key messages clearly and confidently during the interview. Practice will help you feel more comfortable and natural during the conversation.

By crafting a compelling bio and defining your talking points, you lay the foundation for a successful podcast appearance. These elements not only introduce you to the host and the audience but also shape the direction and impact of the conversation. Put time and effort into refining your bio and preparing your talking points to make the most out of your podcast guest experience.


Connecting with Podcast Hosts

Connecting with podcast hosts is a critical step in securing podcast guest opportunities. Building a genuine relationship with hosts can open doors to new podcast appearances and collaborations. Here are some effective strategies to connect with podcast hosts:

  • Research the Host: Before reaching out to a podcast host, take the time to research their background, podcast, and interests. Understanding their content and target audience will help you tailor your message and show genuine interest in their work.
  • Engage on Social Media: Follow the podcast host on social media platforms and engage with their content. Like, comment, and share their podcast episodes, blog posts, or updates. This interaction helps create familiarity and demonstrates your support for their work.
  • Personalize Your Outreach: Avoid generic or templated messages when reaching out to podcast hosts. Personalize your approach by referencing specific episodes, guest interviews, or topics that resonated with you. This shows that you have taken the time to familiarize yourself with their podcast.
  • Offer Value: When connecting with podcast hosts, offer value upfront. Share your expertise, insights, or resources that align with their podcast’s theme or target audience. This demonstrates your willingness to contribute and establishes yourself as a valuable guest.
  • Suggest a Unique Angle: Stand out from other potential guests by suggesting a unique angle or perspective for an episode. Showcase how your expertise or experiences can bring something new and interesting to the podcast. This not only piques the host’s interest but also adds value to their content.
  • Show Gratitude and Follow Up: When a podcast host shows interest in having you as a guest, express your gratitude and enthusiasm for the opportunity. Respond promptly and professionally to any communication, and follow up after the episode has been recorded or aired to thank the host for the experience.
  • Stay Connected: After appearing on a podcast, continue to engage with the host and their audience. Share the episode with your own network, respond to comments or feedback, and tag the host in your social media posts. This helps build a lasting relationship and increases the likelihood of future collaborations.

Remember, building connections with podcast hosts requires genuine interest, thoughtful engagement, and a willingness to provide value. Take the time to establish rapport, personalize your outreach, and show gratitude. These efforts will not only lead to fruitful podcast guest opportunities but also contribute to the growth of your network and personal brand.


Being an Engaging Guest

As a podcast guest, your goal is to captivate the listeners and leave a lasting impression. Being an engaging guest requires more than just sharing valuable content; it involves connecting with the audience, captivating their attention, and fostering an enjoyable listening experience. Here are some tips to help you be an engaging podcast guest:

  • Be Prepared: Come to the podcast interview well-prepared and knowledgeable about the topics you will be discussing. This will give you confidence and allow you to deliver insightful and coherent responses.
  • Active Listening: Practice active listening during the interview. Engage with the host’s questions, respond thoughtfully, and show genuine interest in the conversation. This not only demonstrates your attentiveness but also enhances the overall flow and engagement of the episode.
  • Show Authenticity: Be yourself and let your personality shine through. Authenticity creates a connection with the audience and makes the conversation more relatable and engaging.
  • Use storytelling techniques: Incorporate storytelling techniques to make your points more memorable and relatable. Paint vivid pictures with your words, share personal anecdotes, and use descriptive language to engage the listeners’ imagination.
  • Speak with Enthusiasm: Infuse your voice with energy and enthusiasm to keep the listeners engaged. Vary your tone, pace, and volume to add dynamics to the conversation and maintain interest.
  • Ask Thoughtful Questions: Don’t be afraid to ask the host or fellow guests thoughtful questions. This shows your engagement in the conversation and helps uncover deeper insights or different perspectives.
  • Be Concise: Avoid rambling or going off on tangents. Keep your responses focused and concise, delivering key information in a clear and organized manner. This respects the listeners’ time and ensures a more captivating episode.
  • Respect Differing Opinions: If there are differing opinions or perspectives, approach them with respect and open-mindedness. Engage in a constructive discussion rather than a debate, fostering an inclusive and engaging environment.
  • Show Gratitude: Express your appreciation to the host for the opportunity to be a guest. Thank them at the beginning and end of the episode, and consider sending a follow-up thank you note or email after the recording. This leaves a positive impression and builds rapport.

Remember, being an engaging podcast guest is about more than just conveying valuable information; it’s about creating an enjoyable and memorable experience for the audience. By combining preparedness, authenticity, storytelling, and active listening, you can leave a lasting impact and establish yourself as a sought-after guest.


Promoting Your Podcast Episode

Once your podcast episode is live, it’s important to promote it to maximize its reach and impact. Effective promotion not only helps increase the episode’s listenership but also strengthens your personal brand. Here are some strategies to promote your podcast episode:

  • Share on Social Media: Promote your podcast episode on your social media platforms, such as Twitter, Facebook, LinkedIn, and Instagram. Create catchy captions and engaging visuals to grab the attention of your followers. Include a link to the episode and encourage your audience to listen and share.
  • Tag the Podcast and Host: When sharing your podcast episode on social media, make sure to tag the podcast and the host. This not only catches their attention but also increases the likelihood of them sharing your post with their own audience, expanding your reach.
  • Utilize Your Email List: Leverage your email list by sending out a newsletter announcing the release of your podcast episode. Include a brief summary and a direct link to listen. Encourage your subscribers to forward the email to their networks to expand your reach organically.
  • Create Audio Snippets: Extract short audio snippets, highlighting key moments or compelling quotes from the episode. Share these snippets on social media or incorporate them into your promotional materials. They serve as teaser content to generate curiosity and entice listeners to tune in.
  • Write a Blog Post: Create a blog post summarizing the main points or takeaways from the podcast episode. Include an embedded player or direct link to the episode. This not only provides additional value for your website visitors but also improves the discoverability of the episode through search engines.
  • Cross-Promote with Related Communities: Identify online communities, forums, or groups related to the podcast’s theme or target audience. Engage with these communities and share your podcast episode, making sure to follow their rules and guidelines. Participating in relevant discussions within these communities can also help generate interest in your episode.
  • Collaborate with Other Guests: Reach out to other guests who have appeared on the same podcast or on related podcasts. Suggest cross-promotion by sharing each other’s episodes on your respective platforms. This allows you to tap into each other’s audiences and gain exposure to new listeners.
  • Create Visual Assets: Design eye-catching visual assets, such as quote graphics, episode artwork, or teaser videos, to promote your podcast episode on social media. Visual content tends to grab attention and can be easily shared by your followers.

Remember to engage with the audience as they listen to your podcast episode. Respond to comments, answer questions, and encourage discussions on social media or your blog. This fosters a sense of community and further promotes your episode.

Promoting your podcast episode requires consistent effort and creativity, but it’s an essential step in maximizing its impact. By utilizing various promotional strategies and engaging with your audience, you can increase visibility, attract new listeners, and build a robust online presence around your podcast.


Following Up and Building Relationships

Following up and building relationships with podcast hosts is an important step in maximizing the impact of your guest appearances. By nurturing these relationships, you increase the chances of being invited back as a guest and create opportunities for future collaborations. Here are some strategies to follow up and build relationships with podcast hosts:

  • Send a Thank You Note: After your podcast episode has been recorded or aired, take the time to send a personalized thank you note or email to the podcast host. Express your gratitude for the opportunity to be a guest and highlight any key takeaways from the conversation that resonated with you.
  • Offer to Share: Show your appreciation by offering to share the podcast episode with your own network. Promote the episode on your social media platforms, website, or newsletter. This not only helps the host increase their listenership but also strengthens the relationship between you and the host.
  • Stay Connected on Social Media: Continue to engage with the podcast host on social media platforms. Like, comment, and share their content regularly. Interact with their posts, ask questions, and contribute valuable insights. This helps maintain a connection and demonstrates your continued support.
  • Recommend and Refer: If you come across other opportunities that may benefit the podcast host, such as potential guests or collaborations, don’t hesitate to recommend or refer them. This shows your willingness to contribute to their success and builds goodwill.
  • Attend Podcast Events or Conferences: If there are podcast events, conferences, or meetups in your area or online, consider attending and connecting with podcast hosts in person. These events provide great opportunities for face-to-face interactions and networking.
  • Collaborate on Cross-Promotion: Explore opportunities for cross-promotion with the podcast host. This can involve guest appearances on each other’s podcasts, joint webinars, or collaborative content projects. By collaborating, you can leverage each other’s audiences and expand your reach.
  • Provide Ongoing Support: Whenever the podcast host shares new episodes, updates, or announcements, show your support by engaging with their content, leaving positive reviews, or providing feedback. This ongoing support helps maintain a strong relationship and reinforces your commitment to their success.
  • Stay Updated: Keep track of the podcast host’s work, new episodes, and any updates they share. Stay informed about their evolving interests or themes they cover. This allows you to contribute relevant ideas or insights when reaching out for future opportunities.
  • Attend Live Recordings or Virtual Events: If the podcast host offers live recordings or virtual events, make an effort to participate. Engage in the live chat, ask questions, and actively contribute to the discussion. This demonstrates your ongoing interest and support for their podcast.

Building relationships with podcast hosts is about cultivating genuine connections and being supportive of their work. By following up, staying connected, and seeking collaborative opportunities, you can nurture these relationships and create a network of podcast hosts who value your input and expertise.

Remember, relationships take time to develop and require consistent effort. Stay engaged, authentic, and supportive as you build relationships with podcast hosts, and continue to seek ways to add value and contribute to their success.



Becoming a podcast guest is a powerful way to share your expertise, connect with a wider audience, and establish yourself as a thought leader in your field. By following the steps outlined in this article, you can enhance your podcast guest experience and make a lasting impact on listeners.

Start by finding the right podcasts that align with your niche and target audience. Research the shows, understand the hosts’ style and the format of the episodes, and identify the ones that resonate with you the most. This will ensure that you connect with the right listeners who are genuinely interested in what you have to say.

Preparation is key to delivering a compelling interview. Craft an engaging bio that highlights your expertise and personal story. Define your key talking points, and practice your delivery to ensure that you convey your messages clearly and confidently. By being well-prepared, you can provide valuable insights and make a memorable impression on the audience.

Building relationships with podcast hosts is crucial for long-term success. Engage with hosts on social media, personalize your outreach, and offer value upfront. Show gratitude, follow up after the episode, and continue to support the podcast by sharing the episode with your network and staying connected on social media.

Finally, promote your podcast episode to maximize its reach and impact. Utilize social media platforms, email newsletters, and other online communities to share your episode. Create compelling visuals and audio snippets to attract new listeners. By actively promoting your episode, you can broaden your audience and strengthen your personal brand.

Being a podcast guest is an ongoing process of continual learning and growth. Stay curious, seek new opportunities, and nurture the relationships you build along the way. By consistently providing value, being authentic, and engaging with listeners, you can establish yourself as a sought-after podcast guest and make a meaningful impact in the podcasting world.

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