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How To Get Booked On A Podcast How To Get Booked On A Podcast


How To Get Booked On A Podcast

Written by: Gayleen Bratcher

Learn effective strategies to get booked on podcasts and increase your visibility in the industry. Discover the power of podcasting to grow your brand and reach a wider audience.

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Table of Contents


Podcasts have become a popular platform for sharing knowledge, entertaining audiences, and connecting with industry experts. With millions of podcast episodes available to listeners, being a guest on a podcast can provide valuable exposure for individuals and businesses alike. Whether you have a story to share, expertise to showcase, or a product to promote, getting booked on a podcast can be a powerful way to reach a wider audience.

In this article, we will explore the process of getting booked on a podcast and provide practical tips to increase your chances of securing podcast appearances. From finding the right podcasts to crafting a compelling pitch and preparing for the interview, we will cover everything you need to know to make a memorable podcast guest appearance.

Before diving into the details, it’s essential to understand the benefits of being a podcast guest. First and foremost, appearing on a podcast allows you to share your knowledge and expertise with a targeted and engaged audience. This not only helps in establishing yourself as a thought leader in your industry but also opens doors to new opportunities such as speaking engagements, collaborations, and partnerships.

Additionally, podcast appearances can drive traffic to your website, increase your social media following, and boost your credibility. When people hear you speak passionately about your subject matter, they are more likely to trust your expertise and consider you an authority in your field. This can lead to increased visibility, brand recognition, and ultimately, more potential clients or customers.

Now that we’ve covered the importance of being a podcast guest, let’s dive into the process of finding relevant podcasts and making a compelling pitch to get booked.


Finding Relevant Podcasts

When it comes to getting booked on a podcast, the first step is to find podcasts that align with your expertise, interests, and target audience. Here are some strategies to help you find relevant podcasts:

  1. Search podcast directories: Start by exploring popular podcast directories like Apple Podcasts, Spotify, Google Podcasts, and Stitcher. These platforms have extensive catalogs that you can search using keywords related to your industry or topic of expertise.
  2. Utilize podcast search engines: There are also specialized podcast search engines that can help you discover podcasts based on specific criteria. Websites like Listen Notes, Podsearch, and Chartable allow you to search for podcasts in specific genres or categories.
  3. Reach out to your network: Tap into your professional network and ask colleagues, industry peers, or clients if they know of any podcasts that might be a good fit for you. Recommendations from trusted sources can lead to valuable connections.
  4. Explore social media: Platforms like Twitter, LinkedIn, and Facebook have active podcasting communities. Join relevant groups, follow podcasting influencers, and participate in discussions to discover potential podcast opportunities.
  5. Look for podcast guest databases: There are online platforms and databases specifically created for connecting podcast hosts with potential guests. Websites like MatchMaker.fm, Podmatch, and PodcastGuests.com allow you to create profiles and connect with podcast hosts in search of guests.

When conducting your search, pay attention to podcast size, audience demographics, and episode topics. Finding podcasts with a dedicated audience that aligns with your target audience will increase the chances of making a significant impact with your guest appearance.

It’s also worth noting that podcasts vary in format, with some focusing on interviews, while others feature solo episodes or panel discussions. Consider the format that best suits your style and expertise to ensure a seamless fit.

Once you have a list of potential podcasts, it’s time to craft a compelling pitch to grab the attention of podcast hosts and increase your chances of getting booked.


Crafting a Compelling Pitch

When reaching out to podcast hosts, it’s important to present yourself as a valuable guest who can provide interesting and relevant content to their audience. Here are some key tips for crafting a compelling pitch:

  1. Personalize your pitch: Take the time to research the podcast and the host. Listen to a few episodes, read their website, and understand their audience. Mention specific episodes or topics you enjoyed and explain why you believe your expertise would be a great fit for their show.
  2. Highlight your expertise: Clearly articulate your areas of expertise and explain how they align with the podcast’s theme or target audience. Share specific achievements, credentials, or experiences that demonstrate your authority and credibility in the subject matter.
  3. Showcase your unique story or perspective: What sets you apart from other potential guests? Share your unique experiences, insights, or stories that will captivate the podcast host and their audience. Providing a fresh and interesting perspective will make you a standout guest.
  4. Suggest engaging topics: Propose a few topic ideas that are relevant to the podcast’s audience and align with your expertise. Include a brief description of each topic and how it can provide value or entertainment to the listeners. Offering specific and engaging ideas shows that you’ve put thought into your pitch.
  5. Provide social proof: If you have been a guest on other podcasts or have been featured in relevant media outlets, mention this in your pitch. Social proof adds credibility and shows that you are a sought-after expert in your field.
  6. Keep it concise and professional: Keep your pitch concise, ideally fitting within a few paragraphs. Be professional, polite, and respectful in your tone. Avoid jargon or technical terms that may confuse the host and their audience. Finally, proofread your pitch for any grammatical or spelling errors.

Remember, podcast hosts receive numerous pitches, so it’s crucial to make yours stand out. Craft a compelling pitch that showcases your expertise, highlights your unique perspective, and provides value to the podcast’s audience. With a well-crafted pitch, you increase your chances of getting noticed and securing a podcast interview.

Once you’ve successfully landed an interview, it’s important to prepare thoroughly to make the most of the opportunity. We’ll explore the steps to prepare for a podcast interview in the next section.


Preparing for the Interview

Being well-prepared for a podcast interview is essential to delivering a compelling and engaging conversation. Here are some tips to help you prepare:

  1. Research the podcast and host: Familiarize yourself with the podcast format, previous episodes, and the host’s interviewing style. This will help you better understand the audience, the tone of the show, and adjust your approach accordingly.
  2. Review the interview topics: Take the time to carefully review the agreed-upon interview topics or questions. Research and gather relevant information, statistics, case studies, or personal anecdotes that will support your answers and provide engaging insights.
  3. Practice your talking points: Outline key talking points for each topic and practice articulating your thoughts. This will help you feel more confident and concise during the interview. However, avoid memorizing answers word-for-word, as it may come across as robotic or rehearsed.
  4. Listen to previous episodes: Listen to a few episodes of the podcast to get a sense of the host’s interview style and the flow of the conversation. Take note of any recurring segments, inside jokes, or audience engagement to help you align with the podcast’s vibe.
  5. Have the necessary equipment ready: Ensure you have a reliable internet connection, a quality microphone, and a quiet space for the interview. Test your audio setup beforehand to avoid any technical issues during the recording.
  6. Prepare engaging stories or anecdotes: Stories and personal anecdotes are memorable and make for great podcast content. Think about relevant experiences, challenges, or successes you can share that will captivate the audience and provide valuable insights.
  7. Anticipate potential questions: While you can’t predict all the questions the host will ask, brainstorm potential questions based on the interview topics. Prepare thoughtful and concise responses to ensure you provide valuable content while keeping the conversation flowing.
  8. Practice active listening: During the interview, actively listen to the host and respond thoughtfully. Engage in a conversation rather than simply providing monotonous answers. This will create a dynamic and engaging atmosphere for both the host and the audience.
  9. Relax and be yourself: Remember to relax, be authentic, and let your personality shine through. Podcasts are often casual and conversational, so don’t be afraid to show your enthusiasm, passion, and sense of humor. Enjoy the experience and trust that your preparation will pay off.

By preparing thoroughly, you set yourself up for a successful podcast interview. Your knowledge, expertise, and engaging storytelling will ensure an enjoyable and impactful conversation that resonates with the podcast’s audience.

After the interview, it’s time to leverage the episode to further promote yourself and reach a wider audience. We’ll explore effective ways to promote your podcast appearance in the next section.


Promoting the Podcast Episode

Once your podcast episode has been published, it’s important to actively promote it to maximize its reach and impact. Here are some effective strategies for promoting your podcast appearance:

  1. Share on social media: Use your social media platforms to announce and promote the podcast episode. Craft engaging posts that highlight the key takeaways, share interesting snippets, or encourage people to listen. Tag the podcast, host, and any relevant guests to increase visibility.
  2. Create blog posts or articles: Write a blog post or article on your website that provides more in-depth insights related to the podcast episode. Share the post on your social media channels and link to the podcast episode for those who want to listen to the full conversation.
  3. Send a newsletter: If you have an email newsletter, include a dedicated section or feature highlighting your podcast appearance. Share some key talking points, a direct link to the episode, and encourage subscribers to listen and share with their networks.
  4. Collaborate with the podcast host: Reach out to the podcast host and collaborate on additional content related to the episode. This can include guest blog posts, joint social media campaigns, or even hosting an Instagram or Facebook Live session to further discuss the topics covered in the episode.
  5. Guest on other podcasts: Leverage your podcast appearance by mentioning it when you are a guest on other podcasts. This cross-promotion helps broaden your audience and generates interest among listeners who may not have come across your original episode.
  6. Feature the episode on your website: Create a dedicated page on your website where you highlight your podcast appearances. Embed the podcast episode or provide a direct link for visitors to listen. This serves as a repository of all your podcast appearances and demonstrates your expertise.
  7. Engage with listeners: Monitor comments, messages, and mentions related to your podcast episode. Respond to listeners’ questions, show gratitude for their feedback, engage in discussions, and encourage them to share the episode with their networks.
  8. Repurpose content: Transform the podcast episode into different formats to expand its reach. Create short video clips, quote graphics, or infographics that highlight key insights or exciting moments from the episode. Share these on social media and direct viewers back to the full episode.
  9. Seek media coverage: If the podcast episode discusses a relevant or newsworthy topic, consider pitching it to relevant media outlets. Craft a compelling press release or pitch email, showcasing the episode’s value and offering yourself as an expert source for interviews or features.

Remember, promoting your podcast appearance is an ongoing effort. Continuously share the episode on your digital platforms, engage with your audience, and look for opportunities to collaborate with other podcasters, influencers, or industry publications to extend your reach even further.

Lastly, don’t forget to follow up with the podcast host after the episode is published to show your appreciation and maintain a positive relationship. We’ll discuss the importance of following up in the next section.


Following Up with the Podcast Host

After you’ve appeared as a guest on a podcast, it’s crucial to follow up with the host to express your gratitude and continue building a rapport. Here are some key steps to effectively follow up:

  1. Send a thank-you email: Within 24-48 hours after the episode airs, send a personalized thank-you email to the podcast host. Express your appreciation for the opportunity to be a guest on their show. Highlight specific aspects of the interview that you enjoyed or found valuable, and let them know how the experience has positively impacted you.
  2. Share the podcast episode: Once you’ve thanked the host, continue promoting the episode by sharing it across your social media platforms. Mention the podcast, tag the host, and include a link to the episode. Showing enthusiasm and actively promoting the episode demonstrates your commitment to their podcast’s success.
  3. Request feedback or testimonials: If appropriate, ask the host if they would be willing to provide feedback or a testimonial about your appearance on their podcast. Positive feedback and testimonials can be used to enhance your credibility and promote future podcast appearances.
  4. Suggest future collaborations: If you enjoyed your experience as a guest and had a positive connection with the host, express your interest in future collaborations. This could include being a guest again for a follow-up episode, participating in panel discussions, or even co-hosting episodes together.
  5. Stay connected: Connect with the podcast host on social media platforms like LinkedIn or Twitter. Engage with their content, share their episodes, and maintain a supportive presence within the podcasting community. Building meaningful relationships with hosts can lead to future podcast opportunities and collaborations.
  6. Update your website and media assets: After appearing as a guest on a podcast, make sure to update your website, media kit, or press page to feature the podcast episode. Including it in your list of media appearances enhances your credibility and showcases your industry expertise.

Following up with the podcast host not only shows your professionalism and appreciation but also helps foster long-term relationships within the podcasting community. It’s these relationships that can lead to further podcasting opportunities, referrals, and collaborations.

By implementing these follow-up strategies, you’ll leave a lasting positive impression on the podcast host and set the foundation for future collaboration and networking.

Now that we’ve covered the process of getting booked on a podcast, from finding relevant podcasts to promoting your episode and following up with the host, you’re equipped with the knowledge to maximize the impact of your podcast appearances. Use these strategies to boost your visibility, share your expertise, and connect with a broader audience in the exciting world of podcasting!



Being a guest on a podcast can be a powerful way to expand your reach, share your expertise, and connect with a broader audience. Throughout this article, we have explored the process of getting booked on a podcast and provided practical tips to help you succeed.

We started by discussing the importance of finding relevant podcasts that align with your expertise and target audience. By utilizing podcast directories, search engines, social media, and podcast guest databases, you can discover podcasts that are a perfect fit for your message.

Next, we delved into the art of crafting a compelling pitch to capture the attention of podcast hosts. Personalizing your pitch, highlighting your expertise, showcasing your unique perspective, and suggesting engaging topics are key elements to stand out in a sea of pitches.

Once you land an interview, preparing diligently is crucial. Researching the podcast and host, reviewing interview topics, practicing your talking points, and being equipped with the necessary equipment will help you deliver a memorable podcast appearance.

After your episode goes live, it’s vital to actively promote it across your social media platforms, through your website, and via collaborations with the podcast host. By engaging with your audience, repurposing content, and seeking media coverage, you can amplify the impact of your podcast appearance.

Finally, we emphasized the importance of following up with the podcast host to express your gratitude, promote the episode further, and explore future collaborations. By nurturing these relationships, you can open doors to more podcasting opportunities and expand your network within the podcasting community.

In conclusion, getting booked on a podcast requires a thoughtful and strategic approach. By finding the right podcasts, crafting compelling pitches, preparing meticulously, promoting your episode, and following up with hosts, you can maximize the impact of your podcast appearances. Embrace the power of podcasts to share your knowledge, connect with a broader audience, and elevate your personal brand or business to new heights.

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